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About Improvado

Improvado is an AI-powered marketing analytics and intelligence platform designed to centralize, harmonize, and automate marketing data from over 500 sales and marketing sources. It provides an end-to-end data pipeline, from extraction and loading to transformation, governance, and insight delivery. The platform aims to help marketing teams increase their Return on Ad Spend (ROAS) by offering in-depth insights through business intelligence and AI, automating up to 99.5% of routine analytics tasks with AI Agents. Improvado is built for marketing teams and enterprises, offering solutions for automated campaign reporting at scale, real-time performance tracking, and campaign optimization through AI-powered insights. It allows users to unify data without coding, transform disparate data into analysis-ready formats, and monitor campaign compliance with custom rules and timely alerts. The platform supports various data destinations, including managed data warehouses, and provides pre-built dashboards and templates for quick analysis, integrating seamlessly with popular BI tools like Tableau, Power BI, and Looker Studio.