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About Ninetailed

Contentful Personalization, powered by Ninetailed, is a solution designed for marketers to create and deliver highly relevant and personalized content experiences across various platforms and regions. It integrates with Contentful's content management system, allowing users to connect their data and content, test different variations, and launch personalized experiences quickly. The platform aims to reduce reliance on development teams for content updates and personalization, empowering marketers with autonomy. The product focuses on enabling dynamic audience segmentation using various data sources like CDPs, CRMs, and marketing platforms, enhanced with AI Audience Suggestions. It supports building personalized experiences at scale through an intuitive interface, ensuring that tailored content is served across the entire customer journey. Contentful Personalization also includes robust analytics and A/B testing capabilities, often augmented with AI, to measure performance, optimize content, and refine experiences for higher conversion rates and customer loyalty. It emphasizes brand consistency across global teams and secure data handling with native data connections and compliance.