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About Profound

Profound is a comprehensive marketing platform designed to help brands understand, analyze, and optimize their presence in AI search and answer engines. It enables marketers to track how AI models represent their brand, identify key themes and narratives, and uncover citation sources that influence AI-generated answers. The platform provides deep visibility analysis and actionable recommendations to improve AI search visibility, drive traffic, and shape AI conversations. Profound caters to marketing teams, AEO teams, content teams, and PR & brand teams looking to scale their presence in the evolving landscape of AI-driven discovery. It offers autonomous agents for various marketing functions, allowing for the automation of overhead tasks and the invention of new marketing strategies. By providing insights into what millions of people are asking AI and how AI responds, Profound helps brands align their strategy with demand and ensure they are recommended by advanced AI platforms. The platform's core value lies in transforming AI search from a "black box" into a competitive advantage, ensuring brands are not left behind as consumers increasingly use AI to discover products and services. It offers enterprise-grade security features like SOC 2 Type II compliance, SSO, and Role-Based Access Control, making it suitable for organizations with stringent security and compliance requirements.