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About Sift

Sift is a leading digital fraud prevention platform that helps businesses secure the entire customer journey, from account creation to post-transaction activities. Leveraging a global data network of over 1 trillion annual events and AI-powered automation, Sift provides precise, split-second decisioning to detect and prevent various types of fraud, including account takeover, payment fraud, and first-party abuse. It aims to help businesses reduce fraud losses, improve operational efficiency, and enhance customer experiences by minimizing friction for legitimate users. The platform offers solutions for specific fraud vectors like fake account creation prevention, account takeover (ATO) fraud, payment fraud, policy abuse, and content scams. Sift's console allows for comprehensive visibility into user activity, enabling fraud teams to automate risk decisions, accelerate manual reviews, and build custom workflows. By integrating with existing systems and providing real-time risk scores, Sift empowers businesses to scale securely and turn fraud prevention into a measurable growth advantage, protecting revenue and building customer trust.