Ad Reframe

Name: Ad Reframe
Brand: Ad

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Turn TikToks into CTV ads in days

Advertising Video Editing AI Video Generation

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Tracked since2026

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The Bottom Line

Entry price

Paid plans only

Biggest pro

Eliminates expensive reshoots and agency timelines for CTV ad production

Biggest con

Requires existing vertical footage as input; not a full ad creation tool

TL;DR - Ad Reframe

Repurpose winning vertical UGC ads for CTV without reshoots or new production
AI outpainting fills the 16:9 frame while keeping original footage pixel-perfect
Fast turnaround in days with proven improvements in attention and ROAS

Pricing: Paid only

Best for: Enterprises & pros

What is Ad Reframe?

Editorial review

Ad Reframe by Outpaint is a software tool that repurposes existing vertical user-generated content (UGC) ads from platforms like TikTok and Instagram Reels into high-quality 16:9 spots for connected TV (CTV), linear TV, OTT, and FAST channels. Using AI outpainting, it expands the video frame by generating new content outside the original footage, leaving every original pixel untouched. This eliminates the need for costly reshoots or agency timelines, delivering CTV-ready ads in days. The tool is designed for performance marketers and brands who want to extend the reach of their best-performing social creatives to the big screen while maintaining authenticity and improving key metrics like attention, purchase intent, and brand perception.

LCLouis CorneloupUpdated Jun 29, 2026 · how we evaluateSourceoutpaint.com ↗

Pros & Cons

Pros

Eliminates expensive reshoots and agency timelines for CTV ad production
Maintains the authentic feel of UGC that performs well on social
Proven to improve attention, purchase intent, and brand perception metrics

Cons

Requires existing vertical footage as input; not a full ad creation tool
Outpainting quality may vary depending on the complexity of the original content

Key Features

AI outpainting to expand vertical footage to any aspect ratioOriginal pixels remain untouched; only outside the frame is generatedDelivers CTV-ready 16:9 output for connected TV, linear, OTT, and FASTAlso supports 1:1, square, ultrawide, and other aspect ratiosFast turnaround: send a clip and receive an expanded cut in daysWorks with finished social ads or raw clips

Pricing

Paid

Ad Reframe offers paid plans. Visit their website for current pricing details.

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Ad Reframe FAQ

What types of footage can I send for reframing?

You can send finished social ads or raw clips in vertical format. The tool handles any video content you have, whether it's a polished ad or unedited footage.

Does Ad Reframe alter the original video pixels?

No. Every original pixel stays exactly where it was. The AI only generates new content outside the original frame to fill the new aspect ratio, so your source footage remains pixel-perfect.

What aspect ratios can Ad Reframe output?

It can deliver any aspect ratio. Common outputs include 16:9 for CTV and linear TV, 1:1 for feeds, plus vertical, square, ultrawide, and more. The same source clip can be reframed for multiple screens.

Where can I run the reframed ads?

The reframed cuts are built for connected TV, linear TV, OTT, and FAST channels. They can also be used on YouTube, Amazon, OLV, programmatic, and paid social platforms.

How long does the reframing process take?

Turnaround is typically a few days. You send a clip and receive an expanded cut back in days, allowing fast testing on connected TV without long agency timelines.

Is there a minimum clip length or resolution requirement?

The page does not specify strict minimums, but it works with standard social ad clips. For best results, use footage that is already performing well in vertical format.

Can Ad Reframe handle multiple clips or batch processing?

The page highlights a repeatable process where you feed in vertical assets and get back shots built for the screen. It implies batch or repeated use, but specific batch limits are not detailed.

Source: outpaint.com