EasyInsights Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is EasyInsights worth the price?
The pricing for EasyInsights is somewhat confusing and potentially expensive for businesses needing both 'Signal' and 'Pulse' features, as they are priced separately at $253/month each.
This means a business needing both core functionalities would pay $506/month, which is on the higher side for initial entry into data activation tools. It's best for businesses that only need one specific aspect (either lead gen or session tracking) and have moderate transaction/session volumes.
Pricing Plans
Signal (E-Commerce Lead Gen)
$253/month
- 100 Transactions
- Send enriched conversion data and audiences to Google ads, Meta ads, Tiktok, DV360, Whatsapp emails or any marketing channel
- 3 Sources
- 10 Events and Audiences
- E-Mail & Chat Support
Pulse
$253/month
- 100K Sessions
- Track session by session data of your users via EasyInsights Pixel
- First Party Pixel with 100% accuracy
- First Click, Last Click and Last Non Direct Attribution models
- Omnichannel attribution modelling
- Cross platform attribution modelling
- Cross domain attribution modelling
- User Journey (touch points) of each and every user
- Look back window: 12 months
- E-Mail and Chat Support
- Access to database to create your own advance reports
Echo
Contact Sales
- Everything that is in Signal and Pulse
- Unlimited Data Sources and Destinations
- On request custom Data sources and Destinations
- Unlimited Leads and Transactions
- Unlimited lookback window
- First party data ownership and management
- Complete marketing Data ownership
- Dedicated POC
- White glove onboarding
- E-Mail, Chat and Call Support
Hidden Costs & Gotchas
Separate pricing for 'Signal' and 'Pulse' features
Overage costs beyond 100 transactions/100K sessions
Contact sales for 'Echo' implies higher enterprise costs
Which Plan Do You Need?
E-commerce focused on lead generation
Businesses needing detailed session tracking
Companies with moderate data volumes
How EasyInsights Compares to Competitors
Compared to Segment, which can start around $120/month for basic plans, EasyInsights' combined $506/month for 'Signal' and 'Pulse' is significantly higher for similar data activation capabilities. Mixpanel's growth plan starts free for up to 100K MTUs, making EasyInsights' $253/month for 100K sessions less competitive for pure analytics.
EasyInsights Pricing FAQ
How much does EasyInsights cost?
EasyInsights starts at $253/month on the Signal (E-Commerce Lead Gen) plan. It offers 2 paid tiers ranging from $253/month up to $253/month.
Does EasyInsights have a free plan?
EasyInsights does not offer a permanent free plan. Paid plans are required from day one.
What is the cheapest EasyInsights paid plan?
The cheapest paid plan for EasyInsights is "Signal (E-Commerce Lead Gen)" at $253/month. Key features include: 100 Transactions, Send enriched conversion data and audiences to Google ads, Meta ads, Tiktok, DV360, Whatsapp emails or any marketing channel, 3 Sources.
Is there a cheaper alternative to EasyInsights?
Yes. Popular alternatives to EasyInsights include Singular, AppsFlyer, Adjust. Compare them side-by-side on Toolradar.
Cheaper alternatives to EasyInsights
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
