Make is the best value in workflow automation for most teams.
At ~$0.001/operation, a team running 50 workflows (100 executions/day) pays just $18.82/mo on the Pro plan. The catch: Make counts every module (including triggers, routers, and filters) as a separate operation, so a 4-module scenario uses 4 operations per run -- not 1.
AI modules cost 2-50x more credits than standard ones. Data transfer and execution time limits can pause scenarios on lower plans.
Despite these gotchas, Make delivers 10-15x more automation per dollar than Zapier.
Free
$10.59/month
$18.82/month
$29/month
Every module counts as 1 credit -- triggers, filters, routers, and actions all consume credits (only error handlers and Router modules are free)
AI modules cost 2-50 credits each
a Transcribe Audio module costs ~50 credits per run
Data transfer limits
Free 512MB/mo, Core 5GB per 10K ops, Pro 5GB per 10K ops. Scenarios pause when you hit the cap
Execution time limits
Free 5 min/run, Core 40 min, Pro 40 min. Long-running scenarios get terminated
File size limits
Free 5MB, Core 100MB, Pro 250MB, Teams 500MB, Enterprise 1GB
Overage charges at ~25-30% above base rate -- scenarios keep running past your limit and you get billed
Failed operations still count toward your quota
Free plan
only 2 active scenarios and 15-min minimum interval
Make Code App execution costs 2 credits per second (Enterprise only)
Cost-conscious teams automating at scale
Complex multi-branch workflows (routers, error handling)
Teams processing 10,000-100,000+ operations/month
Visual workflow builders who want more power than Zapier
solo
Core plan at $10.59/mo (annual) for 10,000 credits. Covers ~2,500 runs of a 4-step scenario. Excellent value.
startup
Pro plan at $18.82/mo (annual) for 10,000 credits with priority execution and 1-minute scheduling. Scale to 40K+ credits as needed (~$10/10K extra).
enterprise
Teams at $34.12/mo or Enterprise (custom). Teams adds role-based access and 500MB file limit. Enterprise gets 99.9% SLA, SAML SSO, and overage protection.
Make is 10-15x cheaper than Zapier per operation. n8n is cheaper on cloud if you have complex workflows (whole-run counting), and free if self-hosted. Pipedream is developer-focused with compute-time billing. Power Automate is per-user flat rate but locked to Microsoft ecosystem. Make offers the best balance of visual builder, pricing, and app ecosystem (3,000+ apps).