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Muck Rack

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Journalist database, pitching, monitoring, and reporting in one workflow

Paid plans only
PaidPR & Media RelationsBrand MonitoringSocial Media ManagementWriting & Content
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Reviews onG2Capterra
552 reviews tracked

The Bottom Line

Price
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Cons

  • Pricing is quote-only with annual contracts and no free trial or month-to-month option, and reported deals start around a significant annual investment and climb to higher amounts for larger teams, which prices out smaller organizations.
  • Its journalist database and media coverage are strongest for the US market, so teams pitching primarily to European, LATAM, or APAC outlets find the international coverage noticeably thinner than the cost implies.
  • The automated coverage sentiment gauge is frequently wrong, often flagging neutral or positive articles as negative, which forces manual correction before reporting.
  • API access and some capabilities are gated to the pricier tiers and billed as costly add-ons, so unlocking the full feature set pushes the total spend well above the base subscription.

What is Muck Rack?

Muck Rack is public relations management software that puts a journalist database, personalized pitching, media monitoring, and campaign reporting in one workflow. Teams search digital, broadcast, print, podcasts, newsletters, and social, build lists that stay current, pitch from search results, and track who opened what. Alerts cover news, broadcast, and social. Reports measure share of voice, coverage, and impact for stakeholders. The official pricing page is sales-led. There is no public rate card.
how we evaluateSourcemuckrack.com ↗

Ratings Across the Web

4.4(552 reviews)

Muck Rack holds an aggregate rating of 4.4 out of 5 from 552 reviews across G2 and Capterra, last checked September 17, 2026.

G2527 reviews
4.5/5
Capterra25 reviews
4.2/5

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Journalist and creator database with AI suggestions
  • Personalized pitches and scheduled follow-ups
  • Media monitoring across news, broadcast, and social
  • Coverage reports, newsletters, and share of voice
  • Team activity tracking on media lists

Pricing Plans

Pricing checked Sep 27, 2026

Muck Rack plans and prices, checked September 2026
PlanPriceDetails
Muck Rack

Custom

Annual contract. Quote from sales.

  • Media database across digital, broadcast, print, podcasts, and social
  • Personalized pitching and follow-ups
  • Real-time coverage alerts
+2 more
  • Campaign reporting and newsletters
  • SOC 2 Type II, GDPR and CCPA
View full pricing

Is Muck Rack worth the price?

Fair value

Muck Rack's custom pricing is opaque and likely expensive, typical for enterprise PR platforms.

With no free trial or public starting price, it's a significant commitment for small teams. Best for established PR agencies and corporate communications departments that need a robust media database and reporting.

Hidden Costs & Gotchas

Custom quote may include seat minimums

Full Muck Rack pricing: every plan, hidden costs and alternatives

Reviews

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4.4/5

Across 552 verified user reviews on G2, Capterra

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Top alternatives based on features, pricing, and user needs.

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Muck Rack vs MeltwaterHead-to-head: features, pricing, who winsMuck Rack vs CisionHead-to-head: features, pricing, who winsMuck Rack vs Agility PR SolutionsHead-to-head: features, pricing, who wins

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Muck Rack FAQ

How does Muck Rack help a PR team build a media list for a product launch?

Muck Rack allows teams to search across digital, broadcast, print, podcasts, newsletters, and social media to find relevant journalists. Users can build lists directly from search results, and those lists stay current as journalists change outlets or beats. The platform then enables personalized pitching from those search results and tracks who opened what.

How does Muck Rack compare to Cision for media monitoring?

Muck Rack combines a journalist database, pitching, monitoring, and reporting in one workflow, while Cision is a direct competitor in the PR and media relations space. Muck Rack's monitoring covers news, broadcast, and social media, and its reports measure share of voice, coverage, and impact. However, Muck Rack's international coverage outside the US is thinner than what Cision may offer, which is a consideration for global campaigns.

What kind of user or team benefits most from Muck Rack?

Muck Rack is best suited for PR and communications teams that need an all-in-one workflow for journalist database access, pitching, media monitoring, and campaign reporting. It works well for teams focused on the US market, where its journalist database and media coverage are strongest. Smaller organizations or those with limited budgets may find the pricing prohibitive, as it requires an annual contract and a significant investment.

How is Muck Rack priced?

Muck Rack uses a sales-led pricing model with no public rate card, meaning teams must contact sales for a custom quote. It requires annual contracts and does not offer a free trial or month-to-month option. Reported deals start at a significant annual investment and climb higher for larger teams, with API access and some capabilities gated to pricier tiers as costly add-ons.

Can Muck Rack track coverage from podcasts and newsletters?

Yes, Muck Rack's search and monitoring capabilities cover digital, broadcast, print, podcasts, newsletters, and social media. Teams can search these outlets to build media lists and set up alerts for news, broadcast, and social coverage.

Does Muck Rack include a free tier?

No, Muck Rack is a paid product with no permanently free tier. It operates on a sales-led model with annual contracts, so all users must purchase a subscription.

Which integrations does Muck Rack offer for reporting to stakeholders?

Muck Rack provides campaign reporting that measures share of voice, coverage, and impact for stakeholders. While specific third-party integrations are not listed in the provided facts, the platform's reporting is built into its all-in-one workflow, allowing teams to generate reports directly from their monitoring and pitching data.

Source: muckrack.com

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