The Bottom Line
Entry price
Free plan available, paid tiers above
Biggest con
Pricing is quote-only with annual contracts and no free trial or month-to-month option, and reported deals start around 5,000 dollars per year and climb to 25,000 to 50,000 dollars or more for larger teams, which prices out smaller organizations.
What is Muck Rack?
Pros & Cons
Cons
- Pricing is quote-only with annual contracts and no free trial or month-to-month option, and reported deals start around 5,000 dollars per year and climb to 25,000 to 50,000 dollars or more for larger teams, which prices out smaller organizations.
- Its journalist database and media coverage are strongest for the US market, so teams pitching primarily to European, LATAM, or APAC outlets find the international coverage noticeably thinner than the cost implies.
- The automated coverage sentiment gauge is frequently wrong, often flagging neutral or positive articles as negative, which forces manual correction before reporting.
- API access and some capabilities are gated to the pricier tiers and billed as costly add-ons, so unlocking the full feature set pushes the total spend well above the base subscription.
Ratings Across the Web
Muck Rack holds an aggregate rating of 4.5 out of 5 from 337 reviews across G2 and Capterra, last checked July 6, 2026.
Ratings aggregated from independent review platforms. Learn more
Pricing
Muck Rack offers a generous free tier with optional paid upgrades for advanced features.
Reviews
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Across 337 verified user reviews on G2, Capterra
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