Reviews onG2
124 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
End-to-end platform covering the entire PR workflow from media list building to ROI reporting.
Biggest con
The platform has paid tiers, which may be a barrier for solo practitioners or very small teams.
TL;DR - Propel
- AI-powered PR platform with a custom LLM trained on 25M+ real PR pitches for personalized journalist outreach.
- Integrates journalist discovery, media list building, pitch/press release generation, email tracking, and ROI measurement in one tool.
- Promises to double journalist response rates and save teams 20+ hours per week through automation.
Pricing: Paid only
Best for: Enterprises & pros
4.3/5 across review platforms
What is Propel?
Propel AI is an end-to-end public relations platform built specifically for in-house communication teams and agencies. It combines a proprietary large language model trained on 25 million real PR pitches with a comprehensive media database of over 500,000 journalists and 150,000 outlets. The platform enables users to execute entire media relations campaigns—from journalist discovery and media list building to personalized pitch generation and press release drafting. Native email plug-ins for Gmail and Outlook allow seamless pitching and real-time tracking of opens, responses, and story pipeline. Propel also provides business outcome and ROI reporting, showing direct attribution of PR campaigns to traffic and conversions. Trusted by over 500 organizations including Microsoft, NPR, and Real Chemistry, Propel aims to double journalist response rates and save hours per week for comms professionals.
Pros & Cons
Pros
- End-to-end platform covering the entire PR workflow from media list building to ROI reporting.
- Specialized AI trained on proprietary PR data delivers more relevant pitches than generic LLMs.
- Real-time open tracking and attribution reporting provide tangible proof of PR impact on business goals.
Cons
- The platform has paid tiers, which may be a barrier for solo practitioners or very small teams.
- AI-generated content still requires human review and editing to ensure factual accuracy and brand voice.
Ratings Across the Web
4.3(124 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
AI-powered media database with prompt-based journalist search, contextual matching, and daily-updated contact data.Personalized email pitch and press release generation tailored to each journalist's writing style, preferred topics, and optimal send time/day.Native email plug-ins for Gmail and Outlook to pitch and track opens, clicks, and replies without leaving the inbox.Kanban-style Story Funnel for tracking pitch status, responses, and story pipeline.Business outcome reporting that measures direct attribution of PR campaigns to traffic, conversions, and ROI.Advanced reasoning and rapid AI models for journalist search and content generation.Automated campaign execution from a single prompt: find journalists, create personalized drafts, and schedule sends.Continuous learning from real email replies to sharpen future drafts and improve matching accuracy.
Pricing Plans
Pricing checked Jul 6, 2026
Essentials
Book a demo
- Unlimited Contacts
- 1 User
- Unlimited pitches
- 10 alerts
Pro
Book a demo
- Unlimited Contacts
- Up to 4 users
- Unlimited pitches
- 25 alerts
Premium
Book a demo
- Unlimited Contacts
- Up to 7 users
- Unlimited pitches
- 50 alerts
Reviews
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4.3/5
Across 124 verified user reviews on G2
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Propel FAQ
How does Propel help a communications team run a full media relations campaign from start to finish?
Propel enables users to execute entire media relations campaigns within one platform, covering journalist discovery, media list building, personalized pitch generation, and press release drafting. It also includes native email plug-ins for Gmail and Outlook for pitching and real-time tracking of opens, responses, and story pipeline, plus ROI reporting that attributes PR campaigns to traffic and conversions.
How does Propel compare to Muck Rack for PR workflow?
Propel differentiates from Muck Rack by offering an end-to-end platform that covers the entire PR workflow from media list building to ROI reporting, whereas Muck Rack focuses primarily on media database and monitoring. Propel also includes a proprietary AI trained on 25 million real PR pitches to generate more relevant pitches than generic LLMs, and provides real-time open tracking and direct attribution of PR campaigns to business outcomes.
What are the main limitations or trade-offs of using Propel?
Propel has paid tiers, which may be a barrier for solo practitioners or very small teams. Additionally, AI-generated content from Propel still requires human review and editing to ensure factual accuracy and brand voice.
What kind of user or team does Propel fit best?
Propel fits best for in-house communication teams and agencies that need an end-to-end PR platform covering media list building, personalized pitching, press release drafting, and ROI reporting. It is trusted by over 500 organizations including Microsoft, NPR, and Real Chemistry, and is designed to double journalist response rates and save hours per week for comms professionals.
How is Propel priced?
Propel is a paid product with no permanently free tier. It offers paid tiers that provide access to its full set of features, including the media database, AI pitch generation, email plug-ins, and ROI reporting.
Can Propel integrate with Gmail or Outlook for pitching and tracking?
Yes, Propel provides native email plug-ins for both Gmail and Outlook, allowing users to pitch directly from their email client and track opens, responses, and story pipeline in real time.
Does Propel offer reporting that shows the business impact of PR campaigns?
Yes, Propel provides business outcome and ROI reporting that shows direct attribution of PR campaigns to traffic and conversions, giving comms teams tangible proof of PR impact on business goals.
Why does Propel use a proprietary AI model instead of a generic large language model?
Propel uses a proprietary large language model trained on 25 million real PR pitches, which delivers more relevant and effective pitches than generic LLMs because it is specifically tuned for media relations contexts. This specialization helps comms teams generate personalized pitches that are more likely to resonate with journalists.
Source: propelmypr.com