
Automated dunning and churn prevention to recover failed payments and retain subscribers.
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Paddle Retain employs proactive dunning systems that automatically detect and address payment failures, including those caused by expired cards. It handles the communication and recovery attempts on behalf of the business to prevent and resolve these issues before they lead to churn.
Paddle Retain is explicitly described as Paddle Billing's built-in retention toolkit. This indicates it is an integrated feature within the Paddle Billing platform and not a standalone product that can be used with other billing systems.
The automated cancellation flows learn from user behavior and offer personalized retention offers. While specific examples are not detailed, these typically include options like discounts, temporary pauses, or alternative plan suggestions designed to keep users subscribed based on their reasons for considering cancellation.
Paddle Retain is SOC2 certified and fully compliant with GDPR and other local data collection regulations. This means it adheres to stringent security and privacy standards for handling customer data during the retention and recovery processes.
Integration is designed to be simple: users configure their account within Paddle Billing and add a JavaScript snippet to their website. Retain then works automatically in the background with the existing billing stack, without requiring a change in payment providers.
Retain intelligently identifies and reaches out to the right users to provide annual plan upgrade opportunities. By proactively suggesting these upgrades, it helps boost the overall lifetime value of customers.
Source: paddle.com