What is Phlanx?
Phlanx is a social media management tool. Phlanx is an influencer marketing and social media analytics platform designed for PR professionals and marketers to collaborate with influencers and measure engagement. Its core Influencer Auditor analyzes Instagram, TikTok, and YouTube accounts for engagement rates, active vs. inactive followers, brand mentions, and audience demographics. Key capabilities: Influencer Auditor analyzing engagement rates across Instagram, TikTok, and YouTube, Influencer directory with 400,000+ searchable profiles, Engagement Manager measuring metrics across six major social platforms, Campaign Manager for end-to-end influencer campaign tracking, Contract Generator for streamlined influencer agreements. Phlanx is paid-only, with most plans including a trial period. Buyers most often compare Phlanx against CreatorIQ, Loomly, Agorapulse.
TL;DR - Phlanx
- Influencer marketing platform with engagement auditing across Instagram, TikTok, and YouTube
- Includes 400K+ influencer directory, campaign management, and AI content tools
- Brand monitoring and social listening across news, blogs, forums, and social media
Pricing: Paid only
Best for: Enterprises & pros
3.4/5 across review platforms
Pros & Cons
Pros
- Comprehensive engagement auditing across multiple social platforms
- Large influencer directory with 400K+ profiles for discovery
- Built-in contract generator saves legal overhead
- AI-powered content tools add value beyond analytics
- Brand monitoring covers news, blogs, forums, and social media
- Affordable entry price compared to enterprise influencer platforms
Cons
- Starting price of $49/month may be high for individual creators
- Engagement metrics can lag behind real-time platform changes
- Directory of 400K profiles is smaller than some competitors
- Limited free tier functionality compared to alternatives
- Social listening depth may not match dedicated monitoring tools
Ratings Across the Web
3.4(6 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Influencer Auditor analyzing engagement rates across Instagram, TikTok, and YouTubeInfluencer directory with 400,000+ searchable profilesEngagement Manager measuring metrics across six major social platformsCampaign Manager for end-to-end influencer campaign trackingContract Generator for streamlined influencer agreementsAI-powered caption generators, content improvers, and SEO optimizersBrand monitoring and social listening across news, blogs, forums, and social mediaAudience demographics and active vs. inactive follower analysisBrand mention tracking and competitor monitoringMulti-platform support for Instagram, TikTok, YouTube, Facebook, Twitch, and Twitter
Pricing Plans
Solo
$49/mo
- Full platform access
- Single user account
- Influencer auditor
- Campaign manager
- Contract generator
Team
Custom
- 3 user accounts
- All Solo features
- Team collaboration
- Shared campaigns
About Phlanx
By Toolradar Team·
Phlanx is an influencer marketing and social media analytics platform designed for PR professionals and marketers to collaborate with influencers and measure engagement. Its core Influencer Auditor analyzes Instagram, TikTok, and YouTube accounts for engagement rates, active vs. inactive followers, brand mentions, and audience demographics. The platform includes an influencer directory of 400,000+ profiles, campaign management tools, contract generation, and AI-powered content creation features.
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Phlanx FAQ
What social platforms does Phlanx analyze?
Phlanx analyzes engagement across Instagram, TikTok, YouTube, Facebook, Twitch, and Twitter/X, providing metrics on engagement rates, audience demographics, and follower authenticity.
How does the Influencer Auditor work?
The Influencer Auditor analyzes social media accounts for active versus inactive followers, engagement rates, brand mentions, and audience demographics to help verify influencer authenticity and reach.
Does Phlanx offer a free plan?
Phlanx does not offer a permanent free plan. New users can access a trial to test the platform before committing to the $49/month subscription.
Can Phlanx help with influencer contracts?
Yes, Phlanx includes a Contract Generator that creates standardized influencer agreements, simplifying the legal process of formalizing collaborations.
What AI features does Phlanx include?
Phlanx offers AI-powered tools including caption generators, content improvers, and SEO optimizers to help marketers create better social media content alongside their analytics workflows.
Source: phlanx.com