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PropelAuth

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Make authentication your advantage for B2B products with fully managed or self-hosted solutions.

From $150/mo (free plan available)
FreemiumSecurityDeveloper Tools
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Reviews onG2
30 reviews tracked

The Bottom Line

Price
From $150/mo (free plan available). Compare plans

Key facts

  • Provides B2B authentication solutions with both cloud and self-hosted options.
  • Offers features like organization management, RBAC, and enterprise SSO for all growth stages.
  • Simplifies integration with client libraries for various tech stacks.

Pros

  • Designed specifically for B2B authentication needs.
  • Offers both cloud and self-hosted deployment options.
  • Provides comprehensive features for all stages of growth, from pre-launch to enterprise scaling.
  • Easy integration with thoughtfully designed client libraries for various tech stacks.
  • Strong focus on customer support and developer experience.

Cons

  • Primarily focused on B2B, which might not be suitable for B2C products.
  • Advanced features like SCIM and advanced security options are only available in higher-tier plans.

What is PropelAuth?

PropelAuth provides authentication solutions specifically designed for B2B products, aiming to simplify the integration of robust authentication features. It offers both a fully managed cloud solution and a self-hosted "Bring-Your-Own Auth" option, allowing businesses to add advanced authentication capabilities without needing to migrate existing systems. The platform caters to all stages of a company's growth, from pre-launch startups needing quick integration and hosted UIs to scaling enterprises requiring advanced features like enterprise SSO (SAML), SCIM, and audit logs. PropelAuth emphasizes providing tools for managing user organizations, roles and permissions (RBAC), and user insights, enabling businesses to focus on their core product features while ensuring secure and smooth user experiences. It offers thoughtfully designed client libraries for various tech stacks, making integration straightforward for developers.

Available on: Web

how we evaluateSourcepropelauth.com ↗

Ratings Across the Web

5(30 reviews)

PropelAuth holds an aggregate rating of 5 out of 5 from 30 reviews across G2, last checked March 19, 2026.

G230 reviews
5/5

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Hosted UIs
  • Organization Management
  • Roles and Permissions (RBAC)
  • Enterprise SSO (SAML)
  • API Key Authentication
  • User Impersonation
  • User Management
  • MFA Enforcement

Pricing Plans

Pricing checked Sep 28, 2026

PropelAuth plans and prices, checked September 2026
PlanPriceDetails
Free

0 / month

  • Includes 10,000 MAUs
  • Unlimited organizations
  • Unlimited waitlist users
+10 more
  • Custom domain
  • 2FA & RBAC
  • Customizable UIs (including split-screen)
  • Passwords
  • Passwordless/Magic Links
  • SSO/Social Login
  • 2FA/MFA (TOTP)
  • Custom Session Duration
  • Attack Protection (Brute Force, Credential Stuffing, etc.)
  • Email support
Growth

150 / month

  • Includes everything in Free
  • User impersonation
  • Unlimited SAML/enterprise SSO connections
+8 more
  • Separate staging environment
  • API keys/M2M
  • Additional monthly active users: $0.05 per user
  • Volume discounts
  • 2FA/MFA (SMS)
  • Allowlist/Blocklist
  • Custom User Properties/Schema
  • Prioritized email support
Growth Plus

500 / month

  • Includes everything in Growth
  • SCIM/Directory sync
  • Advanced organization controls
+2 more
  • Advanced security options
  • Shared Slack room support
Enterprise

Contact us

  • Volume discounts
  • Custom terms
  • Feature acceleration
+1 more
  • Custom SLAs
Calculate your costView full pricing

Is PropelAuth worth the price?

Good value

PropelAuth offers a fair pricing structure, especially with its generous Free tier including 10,000 MAUs.

The Growth tier at $150/month provides good value for scaling B2B products, though the $0.05 per additional MAU can add up. It's best for B2B SaaS companies looking for robust authentication solutions without the overhead of building it themselves.

Hidden Costs & Gotchas

Additional MAUs cost $0.05/user on Growth.

Full PropelAuth pricing: every plan, hidden costs and alternatives

How PropelAuth's pricing compares

At $500/mo, billing unit not specified, PropelAuth is the most premium of its 4 comparable direct competitors.

Okta
$6
Clerk
$20.83
FusionAuth
$125
Auth0
$240
PropelAuth
$500

Entry paid plan, monthly. Pricing checked Sep 28, 2026.

Reviews

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5.0/5

Across 30 verified user reviews on G2

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Best PropelAuth Alternatives

Top alternatives based on features, pricing, and user needs.

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4.6
Clerk logo
ClerkFreemium

Authentication for modern apps

4.8
Stytch logo
StytchFreemium

Authentication infrastructure for developers

4.8
Firebase Authentication logo
Firebase AuthenticationFreemium

Backend authentication by Google

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KeycloakFree

Open-source identity and access management

See all security tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All PropelAuth alternatives7+ tools ranked, pricing + verdict per pickPropelAuth vs Auth0Head-to-head: features, pricing, who winsPropelAuth vs OktaHead-to-head: features, pricing, who winsPropelAuth vs FusionAuthHead-to-head: features, pricing, who wins

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PropelAuth FAQ

How does PropelAuth support B2B products specifically?

PropelAuth is designed to meet the unique authentication needs of B2B products, offering features like managing user organizations, roles and permissions (RBAC), and enterprise SSO (SAML). It helps businesses integrate advanced authentication capabilities without disrupting existing systems.

Which deployment options does PropelAuth provide for its authentication solutions?

PropelAuth offers both a fully managed cloud solution and a self-hosted 'Bring-Your-Own Auth' option. This flexibility allows businesses to choose the deployment model that best fits their infrastructure and security requirements.

How does PropelAuth compare to Auth0 for B2B authentication?

PropelAuth is specifically designed for B2B authentication needs, offering features like organization management and enterprise SSO tailored for business clients. While Auth0 provides broad authentication services, PropelAuth's focus is exclusively on the B2B market.

What kind of user or team benefits most from PropelAuth?

PropelAuth is ideal for development teams building B2B products that require robust authentication, organization management, and enterprise features like SAML and SCIM. It caters to companies from pre-launch startups to scaling enterprises.

Does PropelAuth include a free tier?

Yes, PropelAuth is available on a free tier, with paid plans offered for increased usage and access to more advanced features. This allows businesses to start using the platform and scale up as their needs evolve.

When are advanced features like SCIM and advanced security options available?

Advanced features such as SCIM and additional security options are available in PropelAuth's higher-tier plans. These features are designed for growing and enterprise-level businesses with more complex requirements.

Can PropelAuth integrate with existing tech stacks?

Yes, PropelAuth provides thoughtfully designed client libraries for various tech stacks, making integration straightforward for developers. This allows businesses to add advanced authentication without needing to migrate existing systems.

Source: propelauth.com

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