Sendcloud

Name: Sendcloud
Brand: Sendcloud
Price: 33 EUR
Rating: 4.5 (158 reviews)

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Europe's leading shipping platform for e-commerce, streamlining logistics from checkout to returns.

From €33/mo, billed monthly (free plan available)

Freemium E-commerce Shipping & Fulfillment Logistics & Operations Automation

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4.5 (158 across the web)

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Reviews on G2

158 reviews tracked

The Bottom Line

Updated Oct 18, 2026

Price: From €33/mo, billed monthly (free plan available). Compare plans

Key facts

Automates e-commerce shipping from label creation to returns.
Integrates with 100+ e-commerce platforms and 160+ carriers across Europe.
Enhances customer experience with branded tracking, notifications, and self-service returns.

Pros

Significant time savings on shipping label creation and manual tasks.
Access to a wide network of European carriers and discounted rates.
Improved customer satisfaction through branded post-purchase communication and easy returns.
AI-driven insights and automation help reduce costs and improve efficiency.
High uptime (99.99%) ensures reliable shipping operations.

Cons

Label limits on lower-tier plans may restrict high-volume shippers.
Advanced features like unlimited integrations and detailed analytics are reserved for higher-tier plans.
Pricing structure includes a per-label fee in addition to monthly subscription, which can add up for high volumes.

What is Sendcloud?

Sendcloud is a comprehensive shipping platform designed for e-commerce businesses to automate and optimize their parcel delivery process. It connects online stores with over 160 carriers across Europe, offering pre-negotiated rates or allowing merchants to use their own contracts. The platform provides tools for creating shipping labels in seconds, managing pick & pack operations, and offering flexible delivery methods at checkout to improve conversion rates. Beyond core shipping, Sendcloud focuses on enhancing the post-purchase experience with branded tracking pages, multi-channel customer notifications (email, SMS, WhatsApp), and a self-service returns portal. It incorporates AI-powered features for smart carrier suggestions, automated issue handling, and shipping intelligence, helping businesses reduce costs, improve delivery performance, and provide a 5-star customer experience. Sendcloud is suitable for e-commerce owners looking to scale their operations, reduce manual shipping tasks, and gain a competitive advantage through efficient logistics.

Available on: Web

Data compiled by Toolradar Pricing checked Oct 18, 2026 · How we evaluate

Source sendcloud.com

Ratings Across the Web

4.5 (158 reviews)

Sendcloud holds an aggregate rating of 4.5 out of 5 from 158 reviews across G2, last checked September 17, 2026.

G2 158 reviews

4.5/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Multi-carrier shipping with pre-negotiated rates or own contracts
100+ Plug & play e-commerce integrations (Shopify, Etsy, Amazon, PrestaShop, API)
Automated shipping label creation
Branded tracking pages with promotions
Multi-channel tracking notifications (Email, SMS, WhatsApp)
Self-service branded returns portal
AI-powered smart carrier suggestions
AI-driven claim handling for delivery issues

Pricing Plans

Free Trial

Pricing checked Oct 18, 2026. Source: sendcloud.com/pricing, read Oct 18, 2026

Sendcloud plans and prices, checked October 2026
Plan	Price	Details
Free	€0 / mo	1 user 2 integrations Sendcloud's shipping rates +5 more Show less Sendcloud Shipment Protection Customs documents Email tracking notifications Manual returns management Email and live chat support
Lite	€33 / mo + €0.11 per label	3 users 3 integrations 5 shipping rules +8 more Show less Max. 400 labels/month Sendcloud's shipping rates Use your own carrier contract Carrier pickups Customs documents Service point picker in checkout Email, SMS, and WhatsApp tracking notifications in 2 languages Email and live chat support
Growth	€99 / mo + €0.10 per label	5 users 5 integrations 10 shipping rules +8 more Show less Max. 1000 labels/month All in Lite, plus: Pack & Go Branded tracking page with promotions Email, SMS, & WhatsApp tracking notifications in 8 languages WhatsApp chat for post-purchase communication Automatically request customer reviews Phone support
Premium	€195 / mo + €0.09 per label	10 users Unlimited integrations Unlimited shipping rules +7 more Show less Max. 10 000 labels/month All in Growth, plus: Automated returns management Branded return portal Tracking page analytics Shipping analytics White label branding
Pro	€799 / mo + €0.07 per label	Unlimited users Unlimited integrations Unlimited shipping rules +8 more Show less Max. 30 000 labels/month All in Premium, plus: Cross-border shipping partnerships Dynamic delivery options in checkout Shipping solution for marketplaces Customer Success Manager Guided onboarding Shipping strategy health check & optimization

Calculate your cost View full pricing

Is Sendcloud worth the price?

Good value

Sendcloud's pricing is generally fair, offering a good progression of features for growing e-commerce businesses.

The 'Lite' tier at €33/month plus per-label fees provides essential features, while the 'Premium' tier at €195/month offers significant value for established businesses needing advanced automation. It's best for e-commerce businesses of all sizes looking to streamline their shipping and returns processes.

Hidden Costs & Gotchas

Per-label fees apply to all paid plans, increasing with volume.

Some advanced features like analytics are locked in higher tiers.

Full Sendcloud pricing: every plan, hidden costs and alternatives

Sendcloud by the numbers

Sendcloud compared with 46 Shipping & Fulfillment tools on Toolradar, as of Oct 2026
Metric	Sendcloud	Peer median	Position (1 is best)
Free plan	Yes	15 of 46 have one	n/a
Listed as an alternative to	11 tools	4	#8 of 46 (joint)
User rating	4.5/5 (across the web, 158 ratings)	4.4/5	#12 of 32 (joint) tools with 20+ reviews

Each position is counted among the tools that have data for that row, as noted under it. All Shipping & Fulfillment data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Sendcloud by the numbers”, Oct 2026.

Reviews

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4.5/5

Across 158 verified user reviews on G2

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Sendcloud FAQ

How does Sendcloud's AI-powered shipping intelligence help optimize carrier selection and cost?

Sendcloud's AI works in the background to analyze various factors like cost, speed, and reliability for your specific shipments. It suggests the best carrier mix, automates issue handling, and surfaces insights from your shipping data to help you cut costs and improve overall delivery performance, moving beyond simple carrier guesswork.

Can I integrate Sendcloud with my existing e-commerce platform and also use my own carrier contracts?

Yes, Sendcloud offers over 100 plug-and-play integrations with popular e-commerce platforms like Shopify, Etsy, and PrestaShop, as well as API access. You can also upload your direct carrier contracts to leverage your own negotiated rates, alongside Sendcloud's pre-negotiated discounted rates.

What specific features does Sendcloud offer to reduce 'Where is my order?' customer inquiries?

Sendcloud addresses 'Where is my order?' inquiries by providing branded tracking pages that replace generic carrier tracking. It also sends automated, multi-channel tracking notifications via email, SMS, and WhatsApp in multiple languages, proactively informing customers about their parcel's journey and delivery milestones.

How does the 'Pack & Go' feature streamline the order fulfillment process for e-commerce businesses?

The 'Pack & Go' feature is designed to streamline order processing in warehouses or packing locations. It allows for error-free packing of orders, with or without a barcode scanner, helping to pack more orders in less time and improving overall fulfillment efficiency without requiring a full Warehouse Management System (WMS).

What are the capabilities of Sendcloud's automated returns management system for international returns?

Sendcloud's automated returns management system, available in the Premium plan, offers a self-service branded return portal where customers can request return labels. It supports return rules, return approvals, and is specifically designed to handle international returns, including options for pre-printed labels, paid returns, and QR-code returns, simplifying the reverse logistics process.

Beyond basic tracking, what kind of analytics does Sendcloud provide for optimizing shipping operations?

Sendcloud offers Shipping Intelligence and Tracking Page Analytics. Shipping Intelligence provides insights into carrier performance, allowing you to monitor key shipping metrics broken down by carrier, sales channel, or market. Tracking Page Analytics, available in the Premium plan, links with Google Analytics 4 to help you understand how customers engage with your branded tracking pages.

Source: sendcloud.com

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