Is Steer worth the price?
Steer's pricing is on the higher side for auto repair shop software, with the 'Essentials' tier at $479/month offering core marketing and communication features.
The 'Ultimate' tier at $629/month provides significant additional value with advanced call intelligence and automation. This pricing structure is best suited for established auto repair shops looking for comprehensive automation and customer engagement tools.
Pricing Plans
Booking Tool
$189/month
- Online booking tool
- Reserve with Google
- Deferred work upsell
- Shop management system sync
- Custom QR codes & marketing links
Essentials
$479/month
- Online booking tool
- Reserve with Google
- Deferred work upsell
- Shop management system sync
- Custom QR codes & marketing links
- Email & text campaigns
- Service reminders
- Two-way messaging
- Reviews
- Abandoned booking follow-up
- Manual to-dos
Ultimate
$629/month
- Online booking tool
- Reserve with Google
- Deferred work upsell
- Shop management system sync
- Custom QR codes & marketing links
- Email & text campaigns
- Service reminders
- Two-way messaging
- Reviews
- Abandoned booking follow-up
- Manual to-dos
- CallerID+
- Call intelligence
- Opportunity hub
- After-hours replies
- Digital glovebox
- AutoOps Pro
Enterprise
Custom
Hidden Costs & Gotchas
No free trial to test features
Potential for additional SMS/email costs
Enterprise tier requires custom quote
Which Plan Do You Need?
Established auto repair shops
Shops needing full automation
Businesses focused on customer retention
How Steer Compares to Competitors
Compared to competitors like Shop-Ware, which offers plans starting around $150-$200/month for basic features, Steer's entry 'Booking Tool' at $189/month is competitive for booking. However, for comprehensive features, Steer's 'Essentials' at $479/month is significantly more expensive than some all-in-one solutions that might offer similar features for $200-$300/month.
Steer Pricing FAQ
How much does Steer cost?
Steer starts at $189/month on the Booking Tool plan. It offers 3 paid tiers ranging from $189/month up to $629/month.
Does Steer have a free plan?
Steer does not offer a permanent free plan. Paid plans are required from day one.
What is the cheapest Steer paid plan?
The cheapest paid plan for Steer is "Booking Tool" at $189/month. Key features include: Online booking tool, Reserve with Google, Deferred work upsell.
Is there a cheaper alternative to Steer?
Yes. Popular alternatives to Steer include HubSpot, Salesforce, ActiveCampaign, Nimble. Free alternatives include HubSpot, Zoho CRM. Compare them side-by-side on Toolradar.
Cheaper alternatives to Steer
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
