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Steer

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Automate customer follow-ups, scheduling, and marketing for auto repair shops to drive repeat business.

CRMMarketing AutomationMeeting SchedulingAutomation
Visit Website
Reviews onG2Capterra
27 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Significantly increases customer engagement and retention through automation.

Biggest con

No free tier available for evaluation.

TL;DR - Steer

  • Automates customer communication and marketing for auto shops.
  • Boosts repeat business and customer retention through smart reminders and follow-ups.
  • Integrates online scheduling and review management to increase bookings and reputation.
Pricing: Paid only
Best for: Enterprises & pros
3.9/5 across review platforms

What is Steer?

Editorial review
Steer is a comprehensive CRM and marketing automation platform specifically designed for auto repair shops, quick lubes, and tire shops. It helps these businesses convert more customers into repeat clients by automating essential communication and marketing tasks. The platform streamlines online scheduling, sends intelligent service reminders via text and email, and facilitates two-way customer messaging. Steer integrates with existing shop management systems to provide real-time calendar availability and track deferred work, enabling shops to upsell services and improve customer retention. It also includes tools for managing customer reviews, tracking marketing campaign performance, and gaining insights into booking trends, all powered by Steer AI to save time and optimize operations.

Available on: Web

how we evaluateSourcesteer.io ↗

Pros & Cons

Pros

  • Significantly increases customer engagement and retention through automation.
  • Boosts Google reviews and overall online reputation.
  • Streamlines appointment booking and reduces administrative burden.
  • Provides actionable insights into marketing performance and customer behavior.
  • Specifically tailored for the automotive service industry, understanding unique needs like deferred work.

Cons

  • No free tier available for evaluation.
  • Primarily focused on the automotive industry, limiting applicability for other business types.

Ratings Across the Web

3.9(27 reviews)
G217 reviews
4.4/5
Capterra10 reviews
3.4/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Online Scheduling (powered by AutoOps)Automated Service Reminders (text & email)Two-Way MessagingText & Email CampaignsReviews ManagementCallerID + Call IntelligenceOpportunity HubWebsite Chat

Pricing Plans

Booking Tool

$189 / month

  • Online booking tool
  • Reserve with Google
  • Deferred work upsell
  • Shop management system sync
  • Custom QR codes & marketing links

Essentials

$479 / month

  • Online booking tool
  • Reserve with Google
  • Deferred work upsell
  • Shop management system sync
  • Custom QR codes & marketing links
  • Email & text campaigns
  • Service reminders
  • Two-way messaging
  • Reviews
  • Abandoned booking follow-up
  • Manual to-dos

Ultimate

$629 / month

  • Online booking tool
  • Reserve with Google
  • Deferred work upsell
  • Shop management system sync
  • Custom QR codes & marketing links
  • Email & text campaigns
  • Service reminders
  • Two-way messaging
  • Reviews
  • Abandoned booking follow-up
  • Manual to-dos
  • CallerID+
  • Call intelligence
  • Opportunity hub
  • After-hours replies
  • Digital glovebox
  • AutoOps Pro

Enterprise

Custom

Calculate your costView full pricing

Reviews

3.9/5

Across 27 verified user reviews on G2, Capterra

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Steer FAQ

How does Steer's online scheduling handle deferred work from my shop management system?

Steer's AutoOps online scheduling tool integrates with your existing shop management system to display live calendar availability and push appointments directly. This integration also allows it to show deferred work to customers during the scheduling process, prompting them to add previously declined services or overdue maintenance to their upcoming visit.

What kind of data can I track with Steer's analytics and reporting features?

Steer's analytics and reporting provide insights into what drives bookings, responses, and reviews. You can monitor campaign performance and response rates, understand customer behavior and booking trends over time, and see which follow-ups lead to actual appointments, allowing you to optimize your marketing efforts.

Can Steer automate reminders for specific services like oil changes or inspections based on mileage or time?

Yes, Steer automates reminders for routine work such as oil changes and inspections. These reminders can be configured based on time, mileage, or the customer's service history, ensuring timely and relevant communication without manual intervention.

How does Steer help convert customers who abandon the online booking process?

Steer helps recover abandoned bookings by automatically sending text and email reminders to customers who did not complete their scheduling. This automated follow-up encourages them to return and finalize their appointment, helping to capture lost revenue opportunities.

What is the 'Digital Glovebox' feature and how does it benefit my customers?

The Digital Glovebox is a personalized online portal for your customers. With each service reminder, customers receive a link to their Digital Glovebox where they can view their complete service history, see what maintenance is upcoming, and identify what needs immediate attention. This provides transparency and helps customers stay informed about their vehicle's needs.

Does Steer integrate with Google Business Listings to facilitate direct online bookings?

Yes, Steer allows you to add a 'Book Online' button directly to your Google Business Listing. This enables customers to schedule appointments with your shop directly from Google Search or Google Maps, making it easier for them to book services.

Source: steer.io

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