Steer

Name: Steer
Brand: Steer
Price: 189 USD
Rating: 3.9 (27 reviews)

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Automate customer follow-ups, scheduling, and marketing for auto repair shops to drive repeat business.

CRM Marketing Automation Meeting Scheduling Automation

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3.9(27 across the web)

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Reviews onG2Capterra

27 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Significantly increases customer engagement and retention through automation.

Biggest con

No free tier available for evaluation.

TL;DR - Steer

Automates customer communication and marketing for auto shops.
Boosts repeat business and customer retention through smart reminders and follow-ups.
Integrates online scheduling and review management to increase bookings and reputation.

Pricing: Paid only

Best for: Enterprises & pros

3.9/5 across review platforms

What is Steer?

Editorial review

Steer is a comprehensive CRM and marketing automation platform specifically designed for auto repair shops, quick lubes, and tire shops. It helps these businesses convert more customers into repeat clients by automating essential communication and marketing tasks. The platform streamlines online scheduling, sends intelligent service reminders via text and email, and facilitates two-way customer messaging. Steer integrates with existing shop management systems to provide real-time calendar availability and track deferred work, enabling shops to upsell services and improve customer retention. It also includes tools for managing customer reviews, tracking marketing campaign performance, and gaining insights into booking trends, all powered by Steer AI to save time and optimize operations.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcesteer.io ↗

Pros & Cons

Pros

Significantly increases customer engagement and retention through automation.
Boosts Google reviews and overall online reputation.
Streamlines appointment booking and reduces administrative burden.
Provides actionable insights into marketing performance and customer behavior.
Specifically tailored for the automotive service industry, understanding unique needs like deferred work.

Cons

No free tier available for evaluation.
Primarily focused on the automotive industry, limiting applicability for other business types.

Ratings Across the Web

3.9(27 reviews)

Steer holds an aggregate rating of 3.9 out of 5 from 27 reviews across G2 and Capterra, last checked March 19, 2026.

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Online Scheduling (powered by AutoOps)Automated Service Reminders (text & email)Two-Way MessagingText & Email CampaignsReviews ManagementCallerID + Call IntelligenceOpportunity HubWebsite Chat

Pricing Plans

Pricing checked Aug 21, 2026

Booking Tool

$189 / month

Everything in all plans.

Essentials

$479 / month

Everything in all plans, plus:

Email & text campaigns
Service reminders
Two-way messaging
Reviews
Abandoned booking follow-up
Manual to-dos

Ultimate

$629 / month

Everything in all plans, plus:

Email & text campaigns
Service reminders
Two-way messaging
Reviews
Abandoned booking follow-up
Manual to-dos
CallerID+
Call intelligence

Enterprise

Custom

Included in all plans

Online booking tool
Reserve with Google
Deferred work upsell
Shop management system sync
Custom QR codes & marketing links

Calculate your cost View full pricing

Is Steer worth the price?

65/100

Steer's pricing is on the higher side for auto repair shop software, with the 'Essentials' tier at $479/month offering core marketing and communication features.

The 'Ultimate' tier at $629/month provides significant additional value with advanced call intelligence and automation. This pricing structure is best suited for established auto repair shops looking for comprehensive automation and customer engagement tools.

Hidden Costs & Gotchas

No free trial to test features

Potential for additional SMS/email costs

Enterprise tier requires custom quote

How Steer Compares to Competitors

Compared to competitors like Shop-Ware, which offers plans starting around $150-$200/month for basic features, Steer's entry 'Booking Tool' at $189/month is competitive for booking. However, for comprehensive features, Steer's 'Essentials' at $479/month is significantly more expensive than some all-in-one solutions that might offer similar features for $200-$300/month.

Reviews

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3.9/5

Across 27 verified user reviews on G2, Capterra

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Steer FAQ

How does Steer help auto repair shops improve customer retention?

Steer automates essential communication and marketing tasks, such as sending intelligent service reminders via text and email, to keep customers engaged. This automation helps convert more customers into repeat clients by ensuring timely follow-ups and personalized interactions.

Which teams within an auto repair shop would benefit most from Steer?

Service advisors and marketing teams would benefit significantly from Steer. It streamlines online scheduling and customer communication for service advisors, while marketing teams can leverage its tools for managing reviews, tracking campaign performance, and gaining booking insights.

How is Steer priced?

Steer is offered as a paid product. There is no permanently free tier available for evaluation or ongoing use.

Can Steer integrate with existing shop management systems?

Yes, Steer integrates with existing shop management systems to provide real-time calendar availability and track deferred work. This integration allows shops to upsell services and improve customer retention based on comprehensive customer data.

What kind of limitations should potential users be aware of with Steer?

Steer is primarily focused on the automotive service industry, which limits its applicability for other business types. Additionally, there is no free tier available for users to evaluate the platform before committing to a subscription.

How does Steer compare to MoeGo for managing customer interactions?

Steer is specifically designed for auto repair, quick lube, and tire shops, offering tailored features like tracking deferred work and intelligent service reminders. While MoeGo may offer CRM functionalities, Steer's deep integration with automotive service needs provides specialized automation for this industry.

Does Steer use AI to optimize operations for auto repair shops?

Yes, Steer includes features powered by Steer AI to save time and optimize operations. This AI helps in gaining insights into booking trends and managing various automated tasks efficiently.

Source: steer.io

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