Consolidates customer communication from various B2B channels into one platform.
AI automation significantly reduces manual effort and speeds up resolution times.
Proactive communication features help reduce inbound tickets and improve customer satisfaction.
Offers a free plan and a 30-day free trial for the Standard plan.
Designed specifically for the context and speed required in B2B support.

Cons

Pricing is per user, which can become costly for larger teams.
Advanced AI features like custom deployments are only available in higher-tier plans.
Requires integration with existing communication channels, which might have an initial setup overhead.

What is Thena?

Thena is an AI-powered customer support platform designed specifically for B2B teams to streamline customer issue resolution across multiple channels. It unifies communication from Slack, email, and web chat into a single flow, allowing teams to route, respond to, and resolve customer inquiries efficiently. The platform leverages AI to automate repetitive tasks, triage tickets, and provide intelligent assistance, freeing up human agents to focus on more complex issues. Thena helps B2B companies improve their customer experience by turning chaotic multi-channel interactions into trackable tickets. It offers features like auto-triage, customizable boards, role-based controls, and a centralized knowledge base for self-service. Beyond reactive support, Thena also enables proactive customer engagement through its Broadcasts feature, allowing teams to send targeted messages via Slack and email for onboarding, product announcements, status updates, and customer success nudges, all with measurable impact. It integrates with popular CRMs and project management tools to provide a comprehensive support ecosystem.

Available on: Web

Data compiled by Toolradar Pricing checked Nov 1, 2026 · How we evaluate

Source thena.ai

Ratings Across the Web

4.6 (132 reviews)

Thena holds an aggregate rating of 4.6 out of 5 from 132 reviews across G2 and SourceForge, last checked March 19, 2026.

G2 65 reviews

4.9/5

SourceForge 67 reviews

4.3/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Omni-channel support (Slack, Email, Web Chat, MS Teams, Discord)
AI ticket detection, summaries, and tagging
AI auto-responses and co-pilot for agents
Automated ticket triaging and routing
Customizable support boards and role-based controls
Branded private or public help centers (knowledge base)
Multi-channel broadcasts for Slack and email
Measurable impact tracking for broadcasts (opens, engagement)

Pricing Plans

Pricing checked Nov 1, 2026. Source: thena.ai/pricing, read Nov 1, 2026

Thena plans and prices, checked November 2026
Plan	Price	Details
Starter	$29 / user/month	Up to 5 user seats Up to 1,000 tickets/month Slack & email +4 more Show less AI ticket detection AI ticket summaries AI tagging AI assistant
Standard	$79 / user/month	Everything in Starter AI web chat AI agent studio +5 more Show less MCP APIs AI auto-responses AI co-pilot AI powered workflows
Enterprise	$119 / user/month	Everything in Standard AI agent custom deployments MS Teams +6 more Show less Enterprise APIs Enterprise security features Unlimited MCP Enterprise security AI agent studio Enterprise APIs

Calculate your cost View full pricing

Is Thena worth the price?

Good value

Thena's pricing, starting at $29/user/month for Starter and scaling to $119/user/month for Enterprise, appears on the higher end for AI customer support tools, especially with per-user pricing.

The value proposition for AI features is strong, but the per-user model can become expensive for larger teams. It's best suited for B2B teams prioritizing advanced AI capabilities and seamless integration across multiple communication channels.

Hidden Costs & Gotchas

User seat limits on Starter tier (up to 5 users)

Full Thena pricing: every plan, hidden costs and alternatives

How Thena's pricing compares

At $29/user/mo, billed monthly, Thena is mid-range of its 5 comparable direct competitors ($15 to $79/mo across the set).

Helpwise

$15

Groove

$24

Thena

$29

Kommunicate

$34

Unthread Slack

$75

Respond.io

$79

Entry paid plan, monthly price, per user, billed monthly. Pricing checked Nov 1, 2026.

Thena by the numbers

Thena compared with 31 Help Desk tools on Toolradar, as of Nov 2026
Metric	Thena	Peer median	Position (1 is best)
Free plan	No	7 of 31 have one	n/a
Integrations listed	2	3	#7 of 10 (joint) tools with at least one integration recorded
User rating	4.6/5 (across the web, 132 ratings)	4.4/5	#5 of 22 (joint) tools with 20+ reviews

Each position is counted among the tools that have data for that row, as noted under it. All Help Desk data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Thena by the numbers”, Nov 2026.

Reviews

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4.6/5

Across 132 verified user reviews on SourceForge, G2

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Best Thena Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Respond.io Paid

Business messaging platform for marketing, sales, and support

4.8

Groove Paid

Help desk software for small businesses

4.6

Helpwise Paid

Smarter customer service made simple with a unified communication platform.

4.6

Kommunicate Paid

AI + Human Customer Service Automation Platform for seamless support across all channels.

4.6

Halp Freemium

Streamline customer support and internal requests with an integrated help desk solution.

4.7

Unthread Slack Paid

AI-powered helpdesk built directly into Slack for faster ticket resolution and automated support.

4.9

DelightChat Paid

Unified e-commerce support and WhatsApp marketing

See all customer support tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Thena alternatives 7+ tools ranked, pricing + verdict per pick Thena vs Respond.io Head-to-head: features, pricing, who wins Thena vs Groove Head-to-head: features, pricing, who wins Thena vs Helpwise Head-to-head: features, pricing, who wins

Explore More

Thena FAQ

How does Thena streamline customer issue resolution for B2B teams?

Thena unifies customer communication from Slack, email, and web chat into a single platform, allowing B2B teams to route, respond to, and resolve inquiries efficiently. It uses AI to automate repetitive tasks and triage tickets, enabling human agents to focus on complex issues.

Which teams benefit most from using Thena?

Thena is best suited for B2B customer support teams that manage inquiries across multiple channels like Slack, email, and web chat. It helps these teams improve customer experience by transforming chaotic multi-channel interactions into trackable tickets and enabling proactive engagement.

How does Thena compare to Halp for customer support?

Thena consolidates customer communication from various B2B channels into one platform, similar to Halp, but it also emphasizes proactive customer engagement through its Broadcasts feature. Thena leverages AI automation to significantly reduce manual effort and speed up resolution times, which is a core benefit for B2B support.

Can Thena help reduce inbound support tickets?

Yes, Thena's proactive communication features, such as Broadcasts, allow teams to send targeted messages via Slack and email for onboarding, product announcements, and status updates. This proactive engagement can help reduce the volume of inbound support tickets by addressing common questions or issues before they arise.

What kind of limitations should users consider with Thena?

Thena's pricing is per user, which might become costly for larger teams as they scale. Additionally, advanced AI features like custom deployments are exclusively available in higher-tier plans, and there is an initial setup overhead for integrating existing communication channels.

How is Thena priced?

Thena is a paid product that offers a 30-day free trial for its Standard plan. While there is no permanently free tier, it does offer a free plan with limited features.

Does Thena integrate with other business tools?

Yes, Thena integrates with popular CRMs and project management tools to provide a comprehensive support ecosystem. This allows for a more connected workflow and ensures that customer interactions are aligned with broader business operations.

Source: thena.ai

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