WordPress Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, WordPress pricing verified Sep 2026, toolradar.com/tools/wordpress/pricing
WordPress is free.
Verified Sep 2026 from the official pricing page.
Is WordPress worth the price?
WordPress.org charges $0 for the software.
There is no paid WordPress.org plan. You still pay for hosting, a domain, and any premium plugins or themes you choose.
This is best for people who want full control and will run their own stack. For hosted WordPress with a published grid, see WordPress.com.
Pricing Plans
WordPress.org
Free
- GPLv2 software, no license fee
- Self-hosted
- Plugins and themes you install yourself
Hidden Costs & Gotchas
The download is $0. Hosting, domain, SSL, backups, and premium plugins are separate bills. We do not invent those amounts.
wordpress.com is a different hosted product with its own paid plans starting at $4/mo billed annually.
Which Plan Do You Need?
Free software. Hosting is a separate bill.
How WordPress compares
3 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| WordPress | Free | Yes |
| Squarespace | $16/month, billing unit not specified | No |
| Wix eCommerce | $17/month, billing unit not specified | Yes |
| Shopify | $29/month, billing unit not specified | No |
| Webflow | $20/month, billing unit not specified | Yes |
| Ghost | $18/month, billing unit not specified | Yes |
| BigCommerce | $39/month, billing unit not specified | No |
WordPress Pricing FAQ
How much does WordPress cost?
WordPress is free to use. No subscription or one-time fee is required for the core product.
Does WordPress have a free plan?
Yes. WordPress offers a free plan called "WordPress.org". It includes: GPLv2 software, no license fee, Self-hosted, Plugins and themes you install yourself.
What are alternatives to WordPress?
Alternatives to WordPress include Squarespace, Wix eCommerce, Shopify, Webflow. Squarespace starts at $16/month, billing unit not specified; Wix eCommerce starts at $17/month, billing unit not specified; Shopify starts at $29/month, billing unit not specified.
WordPress alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official WordPress pricing: wordpress.org (verified Sep 2026)
- Cite this data: Toolradar, WordPress pricing verified Sep 2026, toolradar.com/tools/wordpress/pricing
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