ActiveCampaign vs Loops: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for ActiveCampaign and Loops side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, ActiveCampaign leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Best for you if:
- • You want AI agents dramatically speed up campaign creation and personalization
Loops
SaaS email platform for transactional, marketing, and product-triggered messages
Best for you if:
- • You want beautiful emails
| At a Glance | ActiveCampaign | Loops |
|---|---|---|
Starts at | Free plan, paid from $15/mo, billed monthly Starter plan | Free plan, paid from $25/mo, billed monthly Starter plan |
Category | Marketing Automation Email Marketing | Email Email Marketing |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 17,363 reviews | 4.6/5 G2 4.6 9 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Overage fees for contacts/sends beyond tier limits |
Choose ActiveCampaign or Loops?
Choose ActiveCampaign if
- You want AI agents dramatically speed up campaign creation and personalization
- You want excellent email deliverability with dedicated IP management and monitoring
- Budget matters ($15/mo, billed monthly vs $25/mo, billed monthly)
- You work in marketing automation, not email
Choose Loops if
- You want beautiful emails
- You want SaaS-focused
- You work in email, not marketing automation
In-Depth Analysis
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Strengths
- Pro: AI agents dramatically speed up campaign creation and personalization.
- Pro: Excellent email deliverability with dedicated IP management and monitoring.
- Pro: Robust integration ecosystem connects with most major business tools.
- Pro: 30-day satisfaction guarantee and free 1:1 coaching for new users.
Weaknesses
- Con: Pricing can become expensive as contact lists grow, especially with add-ons.
- Con: Advanced features like WhatsApp, SMS, and enhanced CRM are paid add-ons.
- Con: Some users may find the initial setup and breadth of features overwhelming.
Key features
Loops
SaaS email platform for transactional, marketing, and product-triggered messages
Loops offers a fair pricing structure, especially with its generous Free tier for up to 1K contacts.
Watch out
Overage fees for contacts/sends beyond tier limits
Strengths
- Pro: Beautiful emails
- Pro: SaaS-focused
- Pro: Modern UX
Weaknesses
- Con: Newer platform
Key features
Plans and prices: ActiveCampaign vs Loops
| Tool | Plans and prices | Source |
|---|---|---|
| ActiveCampaign |
| activecampaign.com/pricing read Oct 30, 2026 |
| Loops |
| loops.so/pricing read Oct 19, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on ActiveCampaign pricing and Loops pricing.
Key Takeaways
ActiveCampaign
- Lower entry price: $15/mo, billed monthly vs $25/mo, billed monthly
Loops
- Choose if you want SaaS email platform for transactional, marketing, and product-triggered messages
What the data shows
On the data below, ActiveCampaign leads on lower entry price. We do not name an overall winner for this pair.
- User ratings rest on too few reviews to rank (4.5/5 from 17,363 reviews for ActiveCampaign, 4.6/5 from 9 reviews for Loops; we compare ratings only above 20 reviews on both sides).
- ActiveCampaign has the lower entry price: $15/mo, billed monthly (Starter) against $25/mo, billed monthly (Starter) for Loops.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do ActiveCampaign and Loops compare in 2026?
On the data below, ActiveCampaign leads on lower entry price. We do not name an overall winner for this pair. User ratings rest on too few reviews to rank (4.5/5 from 17,363 reviews for ActiveCampaign, 4.6/5 from 9 reviews for Loops; we compare ratings only above 20 reviews on both sides). ActiveCampaign has the lower entry price: $15/mo, billed monthly (Starter) against $25/mo, billed monthly (Starter) for Loops. Both have a free plan.
What are ActiveCampaign and Loops used for?
ActiveCampaign: Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation. Loops: SaaS email platform for transactional, marketing, and product-triggered messages.
What does ActiveCampaign cost vs Loops?
ActiveCampaign's cheapest paid plan is Starter at $15/mo, billed monthly; it also has a free plan. Loops's cheapest paid plan is Starter at $25/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 30, 2026.
What's the main difference between ActiveCampaign and Loops?
ActiveCampaign's main strength: AI agents dramatically speed up campaign creation and personalization. Loops's main strength: beautiful emails.