ActiveCampaign vs Pushwoosh: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for ActiveCampaign and Pushwoosh side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Best for you if:
- • You want AI agents dramatically speed up campaign creation and personalization
Pushwoosh
Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.
Best for you if:
- • You want a fully free tool (ActiveCampaign requires payment)
| At a Glance | ActiveCampaign | Pushwoosh |
|---|---|---|
Starts at | Free plan, paid from $15/mo, billed monthly Starter plan | Free 100% free |
Category | Marketing Automation Email Marketing | Marketing Automation SMS Marketing |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 17,363 reviews | 4.4/5 G2 4.4 · Capterra 4.4 71 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Overage fees for users beyond 1000 |
Choose ActiveCampaign or Pushwoosh?
Choose ActiveCampaign if
- You want AI agents dramatically speed up campaign creation and personalization
- You want excellent email deliverability with dedicated IP management and monitoring
Choose Pushwoosh if
- You want a fully free tool (ActiveCampaign requires payment)
- You want comprehensive omnichannel support from a single platform
- You want highly precise and flexible user segmentation capabilities
In-Depth Analysis
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Strengths
- Pro: AI agents dramatically speed up campaign creation and personalization.
- Pro: Excellent email deliverability with dedicated IP management and monitoring.
- Pro: Robust integration ecosystem connects with most major business tools.
- Pro: 30-day satisfaction guarantee and free 1:1 coaching for new users.
Weaknesses
- Con: Pricing can become expensive as contact lists grow, especially with add-ons.
- Con: Advanced features like WhatsApp, SMS, and enhanced CRM are paid add-ons.
- Con: Some users may find the initial setup and breadth of features overwhelming.
Key features
Pushwoosh
Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.
Pushwoosh's 'Pay-as-you-go' tier is exceptionally generous, offering all platform features for free up to 1000 users.
Watch out
Overage fees for users beyond 1000
Strengths
- Pro: Comprehensive omnichannel support from a single platform
- Pro: Highly precise and flexible user segmentation capabilities
- Pro: Intuitive no-code customer journey builder for automation
- Pro: Robust analytics and A/B/n testing for continuous optimization
- Pro: Strong focus on data security and compliance (ISO 27001, GDPR, OWASP)
Weaknesses
- Con: No specific cons mentioned in the provided text.
Key features
Plans and prices: ActiveCampaign vs Pushwoosh
| Tool | Plans and prices | Source |
|---|---|---|
| ActiveCampaign |
| activecampaign.com/pricing read Oct 30, 2026 |
| Pushwoosh |
| pushwoosh.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on ActiveCampaign pricing and Pushwoosh pricing.
Key Takeaways
ActiveCampaign
- Choose if you want autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation
Pushwoosh
- Choose if you want transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 17,363 reviews for ActiveCampaign, 4.4/5 from 71 reviews for Pushwoosh).
- ActiveCampaign starts at $15/mo, billed monthly; Pushwoosh has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do ActiveCampaign and Pushwoosh compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.5/5 from 17,363 reviews for ActiveCampaign, 4.4/5 from 71 reviews for Pushwoosh). ActiveCampaign starts at $15/mo, billed monthly; Pushwoosh has no public paid plan price on file. Both have a free plan.
What are ActiveCampaign and Pushwoosh used for?
ActiveCampaign: Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation. Pushwoosh: Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.
What does ActiveCampaign cost vs Pushwoosh?
ActiveCampaign's cheapest paid plan is Starter at $15/mo, billed monthly; it also has a free plan. Pushwoosh is free. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between ActiveCampaign and Pushwoosh?
ActiveCampaign's main strength: AI agents dramatically speed up campaign creation and personalization. Pushwoosh's main strength: comprehensive omnichannel support from a single platform.