Affinity vs Close: Which Should You Choose in 2026?
Choosing between Affinity and Close comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Affinity
Relationship intelligence platform for private capital firms to drive better investment decisions.
Best for you if:
- • Automates relationship and deal data capture for private capital firms.
- • Uses AI to enrich data, score networks, and identify investment opportunities.
Close
Sales CRM for closers
Best for you if:
- • You want the higher-rated option (8.5/10 vs 0.0/10)
- • CRM built for inside sales teams
- • Built-in calling, SMS, and email
| At a Glance |  Affinity |  Close |
|---|---|---|
Price | Paid | Paid |
Best For | CRM | CRM |
Rating | —/100 | 85/100 |
| Feature | Affinity | Close |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMSales Intelligence | CRMSales Engagement |
How Affinity and Close Compare
Affinity
Relationship intelligence platform for private capital firms to drive better investment decisions.
Paid
Close
Sales CRM for closers
Paid · 85/100 score
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Close
Want the highest-rated option?
Close scores 85/100. Affinity is unrated.
Go with: Close
Value user reviews?
Neither has user reviews yet.
Go with: Close
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Close
- Higher score: 85/100 vs unrated
- Our pick for this comparison
Affinity
The Bottom Line
Close (85/100) is our pick.
Frequently Asked Questions
Is Affinity or Close better?
Close scores 85/100 in our evaluation. Both are paid.
What are Affinity and Close used for?
Affinity: Relationship intelligence platform for private capital firms to drive better investment decisions.. Close: Sales CRM for closers.
What does Affinity cost vs Close?
Affinity is a paid tool. Close is a paid tool. Visit their websites for detailed pricing.