Amplemarket vs Apollo.io: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Amplemarket and Apollo.io side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Apollo.io leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Amplemarket
AI Sales Copilot for sales teams, automating outreach and personalizing engagements at scale.
Best for you if:
- • You want significantly reduces manual prospecting and outreach efforts
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
| At a Glance | Amplemarket | Apollo.io |
|---|---|---|
Starts at | From $600/mo, billed monthly Startup plan | Free plan, paid from $49/seat/mo, billed yearly Basic plan |
Category | Sales Engagement Sales Intelligence | Lead Generation Sales Intelligence |
Rating | n/a | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews |
Free plan | No | Yes |
Choose Amplemarket or Apollo.io?
Choose Amplemarket if
- You want significantly reduces manual prospecting and outreach efforts
- You want enables highly personalized communication at scale
- You work in sales engagement, not lead generation
Choose Apollo.io if
- You want a free tier before you commit
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
- You work in lead generation, not sales engagement
In-Depth Analysis
Amplemarket
AI Sales Copilot for sales teams, automating outreach and personalizing engagements at scale.
Amplemarket's pricing for the 'Startup' tier at $600/month is on the higher end for early-stage companies, especially with only 2 users included.
Strengths
- Pro: Significantly reduces manual prospecting and outreach efforts.
- Pro: Enables highly personalized communication at scale.
- Pro: Leverages AI to identify high-intent leads and sales signals.
- Pro: Provides comprehensive tools for managing deliverability and mailbox health.
- Pro: Continuously learns and improves based on user feedback and company data.
Weaknesses
- Con: Requires integration with existing CRM systems for full functionality.
- Con: Reliance on AI may require initial setup and ongoing training for optimal performance.
- Con: The extensive feature set might have a learning curve for new users.
Key features
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Plans and prices: Amplemarket vs Apollo.io
| Tool | Plans and prices | Source |
|---|---|---|
| Amplemarket |
| amplemarket.com/pricing read Oct 23, 2026 |
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Amplemarket pricing and Apollo.io pricing.
Key Takeaways
Amplemarket
- Choose if you want AI Sales Copilot for sales teams, automating outreach and personalizing engagements at scale
Apollo.io
- Has a free plan
What the data shows
On the data below, Apollo.io leads on a free plan. We do not name an overall winner for this pair.
- Only Apollo.io has a published user rating (4.1/5 from 11,273 reviews); Amplemarket has none we can show.
- Entry prices are not ranked, they are charged on different bases: Amplemarket $600/mo, billed monthly; Apollo.io $49/seat/mo, billed yearly.
- Only Apollo.io has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Amplemarket and Apollo.io compare in 2026?
On the data below, Apollo.io leads on a free plan. We do not name an overall winner for this pair. Only Apollo.io has a published user rating (4.1/5 from 11,273 reviews); Amplemarket has none we can show. Entry prices are not ranked, they are charged on different bases: Amplemarket $600/mo, billed monthly; Apollo.io $49/seat/mo, billed yearly. Only Apollo.io has a free plan.
What are Amplemarket and Apollo.io used for?
Amplemarket: AI Sales Copilot for sales teams, automating outreach and personalizing engagements at scale. Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement.
What does Amplemarket cost vs Apollo.io?
Amplemarket's cheapest paid plan is Startup at $600/mo, billed monthly. Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 23, 2026.
What's the main difference between Amplemarket and Apollo.io?
Amplemarket's main strength: significantly reduces manual prospecting and outreach efforts. Apollo.io's main strength: massive B2B contact database with 275M+ contacts.