Apollo.io vs Koala: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Koala side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Koala leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want massive B2B contact database with 275M+ contacts
Koala
Scale your sales with AI-powered lead prioritization, qualification, and engagement.
Best for you if:
- • You want provides a 360-degree view of prospects by unifying data from various sources
| At a Glance | Apollo.io | Koala |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Free plan, paid from $200/mo, billed monthly Starter plan |
Category | Lead Generation Sales Intelligence | Sales Engagement Sales Intelligence |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.6/5 G2 5.0 · SourceForge 2.5 31 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Overage fees for exceeding credit limits |
Choose Apollo.io or Koala?
Choose Apollo.io if
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
- You work in lead generation, not sales engagement
Choose Koala if
- You want provides a 360-degree view of prospects by unifying data from various sources
- You want helps prioritize high-intent accounts, leading to more relevant and timely outreach
- You work in sales engagement, not lead generation
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Koala
Scale your sales with AI-powered lead prioritization, qualification, and engagement.
Koala's pricing is on the expensive side for smaller teams, with the Starter tier at $200/month for only 1,000 credits.
Watch out
Overage fees for exceeding credit limits
Strengths
- Pro: Provides a 360-degree view of prospects by unifying data from various sources.
- Pro: Helps prioritize high-intent accounts, leading to more relevant and timely outreach.
- Pro: Automates and scales winning sales plays, improving efficiency.
- Pro: Offers AI-powered research and outreach tools for better conversion rates.
- Pro: Easy to set up with a pixel install and offers a generous free plan.
Weaknesses
- Con: Pricing for higher tiers can be substantial for smaller teams.
- Con: Relies on integrations for full functionality, which might require setup time.
- Con: The effectiveness of AI agents may depend on initial configuration and ongoing feedback.
Key features
Plans and prices: Apollo.io vs Koala
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Koala |
| getkoala.com/pricing read Nov 2, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Koala pricing.
Key Takeaways
Apollo.io
- Choose if you want find leads, enrich contacts, automate outreach, and track engagement
Koala
- Higher user rating: 4.6/5 vs 4.1/5
What the data shows
On the data below, Koala leads on higher user rating. We do not name an overall winner for this pair.
- Koala has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.6/5 from 31 reviews for Koala).
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Koala $200/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Koala compare in 2026?
On the data below, Koala leads on higher user rating. We do not name an overall winner for this pair. Koala has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.6/5 from 31 reviews for Koala). Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Koala $200/mo, billed monthly. Both have a free plan.
What are Apollo.io and Koala used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Koala: Scale your sales with AI-powered lead prioritization, qualification, and engagement.
What does Apollo.io cost vs Koala?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Koala's cheapest paid plan is Starter at $200/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between Apollo.io and Koala?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Koala's main strength: provides a 360-degree view of prospects by unifying data from various sources.