Apollo.io vs Lemlist: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Lemlist side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Apollo.io leads on lower entry price and a free plan; Lemlist leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
Lemlist
Multichannel sales outreach with AI personalization and lead data
Best for you if:
- • You want multi-channel outreach
| At a Glance | Apollo.io | Lemlist |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | From $55/mo, billed yearly Email plan |
Category | Lead Generation Sales Intelligence | Sales Engagement Lead Generation |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.6/5 G2 4.6 · Capterra 4.6 2,554 reviews |
Free plan | Yes | No |
Watch out for | n/a | Enterprise tier requires 5+ user minimum. |
Choose Apollo.io or Lemlist?
Choose Apollo.io if
- You want a free tier before you commit
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
- Budget matters ($49/seat/mo, billed yearly vs $55/mo, billed yearly)
- You work in lead generation, not sales engagement
Choose Lemlist if
- You want multi-channel outreach
- You want good personalization features
- You work in sales engagement, not lead generation
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Lemlist
Multichannel sales outreach with AI personalization and lead data
Lemlist's pricing is on the higher side compared to some market alternatives, with the Email Pro tier starting at $69/user/month.
Watch out
Enterprise tier requires 5+ user minimum.
Strengths
- Pro: Multi-channel outreach
- Pro: Good personalization features
- Pro: Built-in email warm-up
- Pro: LinkedIn automation
Weaknesses
- Con: Expensive for solo users
- Con: Learning curve
- Con: Limited CRM features
Key features
Plans and prices: Apollo.io vs Lemlist
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Lemlist |
| lemlist.com/pricing read Oct 23, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Lemlist pricing.
Key Takeaways
Apollo.io
- Lower entry price: $49/seat/mo, billed yearly vs $55/mo, billed yearly
- Has a free plan
Lemlist
- Higher user rating: 4.6/5 vs 4.1/5
What the data shows
On the data below, Apollo.io leads on lower entry price and a free plan; Lemlist leads on higher user rating. We do not name an overall winner for this pair.
- Lemlist has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.6/5 from 2,554 reviews for Lemlist).
- Apollo.io has the lower entry price: $49/seat/mo, billed yearly (Basic) against $55/mo, billed yearly (Email) for Lemlist.
- Only Apollo.io has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Lemlist compare in 2026?
On the data below, Apollo.io leads on lower entry price and a free plan; Lemlist leads on higher user rating. We do not name an overall winner for this pair. Lemlist has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.6/5 from 2,554 reviews for Lemlist). Apollo.io has the lower entry price: $49/seat/mo, billed yearly (Basic) against $55/mo, billed yearly (Email) for Lemlist. Only Apollo.io has a free plan.
What are Apollo.io and Lemlist used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Lemlist: Multichannel sales outreach with AI personalization and lead data.
What does Apollo.io cost vs Lemlist?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Lemlist's cheapest paid plan is Email at $55/mo, billed yearly. Prices read on the vendors' pricing pages, latest check Oct 23, 2026.
What's the main difference between Apollo.io and Lemlist?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Lemlist's main strength: multi-channel outreach.