Apollo.io vs Mailshake: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Mailshake side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Apollo.io leads on a free plan; Mailshake leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
Mailshake
Sales engagement for modern sales teams
Best for you if:
- • You want manages email and LinkedIn campaigns in one platform, eliminating the need to switch tools
| At a Glance | Apollo.io | Mailshake |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | From $29/mo flat, billed monthly Starter plan |
Category | Lead Generation Sales Intelligence | Sales Engagement Email |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.6/5 Trustpilot 4.8 · G2 4.7 · TrustRadius 4.0 1,117 reviews |
Free plan | Yes | No |
Watch out for | n/a | Potential overage fees for high volume. |
Choose Apollo.io or Mailshake?
Choose Apollo.io if
- You want a free tier before you commit
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
- You work in lead generation, not sales engagement
Choose Mailshake if
- You want manages email and LinkedIn campaigns in one platform, eliminating the need to switch tools
- You want includes robust deliverability tools like email domain setup assistant, free email warm-up, list cleaning, and an in-app copy analyzer
- You work in sales engagement, not lead generation
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Mailshake
Sales engagement for modern sales teams
However, the jump to $99 for 'Sales Engagement' feels a bit steep for the added features, especially compared to some market alternatives.
Watch out
Potential overage fees for high volume.
Strengths
- Pro: Manages email and LinkedIn campaigns in one platform, eliminating the need to switch tools.
- Pro: Includes robust deliverability tools like email domain setup assistant, free email warm-up, list cleaning, and an in-app copy analyzer.
- Pro: Features SHAKEspeare AI writer for generating email content, offering inspiration or full automation.
- Pro: Provides detailed analytics on opens, replies, and clicks, with a Lead Drivers dashboard and Lead Catcher to identify engaged prospects.
- Pro: Offers multi-channel outreach automation across phone, email, and social media, including LinkedIn automation and a power phone dialer.
Weaknesses
- Con: The Starter plan limits users to one email address per account and 1,500 email sends per month.
- Con: The Sales Engagement plan, which includes LinkedIn automation and phone features, is significantly more expensive than the email-only plans.
- Con: The Data Finder and Ready to Use Mailboxes features are add-ons that incur additional monthly costs.
Key features
Plans and prices: Apollo.io vs Mailshake
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Mailshake |
| mailshake.com/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Mailshake pricing.
Key Takeaways
Apollo.io
- Has a free plan
Mailshake
- Higher user rating: 4.6/5 vs 4.1/5
What the data shows
On the data below, Apollo.io leads on a free plan; Mailshake leads on higher user rating. We do not name an overall winner for this pair.
- Mailshake has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.6/5 from 1,117 reviews for Mailshake).
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Mailshake $29/mo flat, billed monthly.
- Only Apollo.io has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Mailshake compare in 2026?
On the data below, Apollo.io leads on a free plan; Mailshake leads on higher user rating. We do not name an overall winner for this pair. Mailshake has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.6/5 from 1,117 reviews for Mailshake). Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Mailshake $29/mo flat, billed monthly. Only Apollo.io has a free plan.
What are Apollo.io and Mailshake used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Mailshake: Sales engagement for modern sales teams.
What does Apollo.io cost vs Mailshake?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Mailshake's cheapest paid plan is Starter at $29/mo flat, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Apollo.io and Mailshake?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Mailshake's main strength: manages email and LinkedIn campaigns in one platform, eliminating the need to switch tools.