Apollo.io vs Mixmax: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Mixmax side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Mixmax leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
Mixmax
Supercharge Gmail for faster sales and deal closure
Best for you if:
- • You want provides AI-powered copilots (Inbox, Meeting, Engagement) to streamline sales execution and automate tasks
| At a Glance | Apollo.io | Mixmax |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Free plan, paid from $29/user/mo, billed monthly Paid plans plan |
Category | Lead Generation Sales Intelligence | Sales Engagement Email |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.6/5 G2 4.6 · Capterra 4.6 1,722 reviews |
Free plan | Yes | No |
Choose Apollo.io or Mixmax?
Choose Apollo.io if
- You want a free tier before you commit
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
- You work in lead generation, not sales engagement
Choose Mixmax if
- You want provides AI-powered copilots (Inbox, Meeting, Engagement) to streamline sales execution and automate tasks
- You want integrates directly into the user's inbox, allowing sales activities to be managed without switching applications
- You work in sales engagement, not lead generation
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Mixmax
Supercharge Gmail for faster sales and deal closure
The free tier is quite generous for basic email tracking and scheduling.
Strengths
- Pro: Provides AI-powered copilots (Inbox, Meeting, Engagement) to streamline sales execution and automate tasks.
- Pro: Integrates directly into the user's inbox, allowing sales activities to be managed without switching applications.
- Pro: Offers features to identify engagement signals, helping prioritize follow-ups and next actions.
- Pro: Facilitates quick and effective meeting scheduling with combined team calendar availability and customizable CTAs.
- Pro: Automates CRM updates, reminders, and follow-ups, reducing administrative burden and ensuring timely communication.
Weaknesses
- Con: The platform's effectiveness is heavily reliant on AI, which may have limitations or require a learning curve for optimal use.
- Con: While it aims to simplify sales, the breadth of features might still present a complexity for new users.
- Con: Specific details on CRM integrations are not explicitly mentioned, which could be a limitation for some organizations.
Key features
Plans and prices: Apollo.io vs Mixmax
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Mixmax |
| mixmax.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Mixmax pricing.
Key Takeaways
Apollo.io
- Choose if you want find leads, enrich contacts, automate outreach, and track engagement
Mixmax
- Higher user rating: 4.6/5 vs 4.1/5
What the data shows
On the data below, Mixmax leads on higher user rating. We do not name an overall winner for this pair.
- Mixmax has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.6/5 from 1,722 reviews for Mixmax).
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Mixmax $29/user/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Mixmax compare in 2026?
On the data below, Mixmax leads on higher user rating. We do not name an overall winner for this pair. Mixmax has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.6/5 from 1,722 reviews for Mixmax). Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Mixmax $29/user/mo, billed monthly. Both have a free plan.
What are Apollo.io and Mixmax used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Mixmax: Supercharge Gmail for faster sales and deal closure.
What does Apollo.io cost vs Mixmax?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Mixmax's cheapest paid plan is Paid plans at $29/user/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Apollo.io and Mixmax?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Mixmax's main strength: provides AI-powered copilots (Inbox, Meeting, Engagement) to streamline sales execution and automate tasks.