Apollo.io vs Persana AI: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Persana AI side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Persana AI leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want massive B2B contact database with 275M+ contacts
Persana AI
10x your sales prospecting with AI agents that find, engage, and boost revenue on autopilot.
Best for you if:
- • You want integrates over 100 data sources for comprehensive prospecting
| At a Glance | Apollo.io | Persana AI |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Free plan, paid from $68/mo, billed monthly Starter plan |
Category | Lead Generation Sales Intelligence | Sales Engagement Lead Generation |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.7/5 G2 4.7 39 reviews |
Free plan | Yes | Yes |
Choose Apollo.io or Persana AI?
Choose Apollo.io if
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
- You work in lead generation, not sales engagement
Choose Persana AI if
- You want integrates over 100 data sources for comprehensive prospecting
- You want automates personalized outreach and engagement using AI agents
- You work in sales engagement, not lead generation
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Persana AI
10x your sales prospecting with AI agents that find, engage, and boost revenue on autopilot.
Persana AI offers a generous Free tier with 50 credits, making it accessible for initial exploration.
Strengths
- Pro: Integrates over 100 data sources for comprehensive prospecting.
- Pro: Automates personalized outreach and engagement using AI agents.
- Pro: Provides real-time buyer signals to identify high-intent leads.
- Pro: Offers a free tier for basic usage and testing.
- Pro: Seamlessly integrates with popular CRMs and email platforms.
Weaknesses
- Con: Credit-based pricing model might be complex for some users to manage.
- Con: Higher-tier features like dedicated support and full-service AI SDR are only available on more expensive plans or enterprise.
- Con: The effectiveness relies heavily on the quality and relevance of the 100+ data sources.
Key features
Plans and prices: Apollo.io vs Persana AI
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Persana AI |
| persana.ai/pricing read Oct 25, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Persana AI pricing.
Key Takeaways
Apollo.io
- Choose if you want find leads, enrich contacts, automate outreach, and track engagement
Persana AI
- Higher user rating: 4.7/5 vs 4.1/5
What the data shows
On the data below, Persana AI leads on higher user rating. We do not name an overall winner for this pair.
- Persana AI has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.7/5 from 39 reviews for Persana AI).
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Persana AI $68/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Persana AI compare in 2026?
On the data below, Persana AI leads on higher user rating. We do not name an overall winner for this pair. Persana AI has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.7/5 from 39 reviews for Persana AI). Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Persana AI $68/mo, billed monthly. Both have a free plan.
What are Apollo.io and Persana AI used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Persana AI: 10x your sales prospecting with AI agents that find, engage, and boost revenue on autopilot.
What does Apollo.io cost vs Persana AI?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Persana AI's cheapest paid plan is Starter at $68/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 25, 2026.
What's the main difference between Apollo.io and Persana AI?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Persana AI's main strength: integrates over 100 data sources for comprehensive prospecting.