Apollo.io vs Starnus: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Starnus side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Apollo.io leads on a free plan; Starnus leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
Starnus
Automate your sales outreach with an AI-powered employee.
Best for you if:
- • You want significantly reduces content creation time and effort
| At a Glance | Apollo.io | Starnus |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Not published |
Category | Lead Generation Sales Intelligence | Sales Engagement Lead Generation |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.3/5 SourceForge 4.3 · Trustpilot 4.0 68 reviews |
Free plan | Yes | No |
Choose Apollo.io or Starnus?
Choose Apollo.io if
- You want a free tier before you commit
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
- You work in lead generation, not sales engagement
Choose Starnus if
- You want significantly reduces content creation time and effort
- You want ensures brand consistency across all generated content
- You work in sales engagement, not lead generation
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Starnus
Automate your sales outreach with an AI-powered employee.
Strengths
- Pro: Significantly reduces content creation time and effort
- Pro: Ensures brand consistency across all generated content
- Pro: Improves content performance through AI-driven optimization
- Pro: Streamlines content workflows for teams
- Pro: Provides data-driven insights to refine content strategy
Weaknesses
- Con: Reliance on AI may limit true creative originality in some contexts
- Con: Initial setup and customization of AI models may require time and effort
- Con: Potential for generic output if not guided with specific prompts and brand guidelines
Key features
Plans and prices: Apollo.io vs Starnus
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Starnus | No plan prices on file | starnus.com |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Starnus pricing.
Key Takeaways
Apollo.io
- Has a free plan
Starnus
- Higher user rating: 4.3/5 vs 4.1/5
What the data shows
On the data below, Apollo.io leads on a free plan; Starnus leads on higher user rating. We do not name an overall winner for this pair.
- Starnus has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.3/5 from 68 reviews for Starnus).
- Apollo.io starts at $49/seat/mo, billed yearly; Starnus has no public paid plan price on file.
- Only Apollo.io has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Starnus compare in 2026?
On the data below, Apollo.io leads on a free plan; Starnus leads on higher user rating. We do not name an overall winner for this pair. Starnus has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.3/5 from 68 reviews for Starnus). Apollo.io starts at $49/seat/mo, billed yearly; Starnus has no public paid plan price on file. Only Apollo.io has a free plan.
What are Apollo.io and Starnus used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Starnus: Automate your sales outreach with an AI-powered employee.
What does Apollo.io cost vs Starnus?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Starnus has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.
What's the main difference between Apollo.io and Starnus?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Starnus's main strength: significantly reduces content creation time and effort.