Apollo.io vs Yesware: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Yesware side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Yesware leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
Yesware
Sales productivity tools for email
Best for you if:
- • You want integrates directly into Gmail and Outlook, allowing sales activities without leaving the inbox
| At a Glance | Apollo.io | Yesware |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Free plan, paid from $19/seat/mo, billed monthly Pro plan |
Category | Lead Generation Sales Intelligence | Sales Engagement Email |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.4/5 G2 4.4 · Capterra 4.3 996 reviews |
Free plan | Yes | No |
Watch out for | n/a | Potential for additional costs for advanced CRM integrations. |
Choose Apollo.io or Yesware?
Choose Apollo.io if
- You want a free tier before you commit
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
- You work in lead generation, not sales engagement
Choose Yesware if
- You want integrates directly into Gmail and Outlook, allowing sales activities without leaving the inbox
- You want provides real-time email tracking (opens, clicks, downloads) to inform follow-up timing
- You work in sales engagement, not lead generation
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Yesware
Sales productivity tools for email
Yesware's pricing is fair, offering a generous free tier for basic needs.
Watch out
Potential for additional costs for advanced CRM integrations.
Strengths
- Pro: Integrates directly into Gmail and Outlook, allowing sales activities without leaving the inbox.
- Pro: Provides real-time email tracking (opens, clicks, downloads) to inform follow-up timing.
- Pro: Offers email templates and personalization features to scale outreach efficiently.
- Pro: Automates activity logging to CRMs, reducing manual data entry for sales reps.
- Pro: Includes multi-touch sales campaign automation to streamline outreach sequences.
Weaknesses
- Con: The Free and Pro plans have limitations on the number of campaign recipients per month (10 and 20 respectively).
- Con: Some advanced tracking features like unlimited email and link tracking are limited to emails sent less than 24 hours ago on lower-tier plans.
- Con: Full Salesforce integration capabilities, including bi-directional sync and advanced customization, are only available on the Enterprise and Custom plans.
Key features
Plans and prices: Apollo.io vs Yesware
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Yesware |
| yesware.com/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Yesware pricing.
Key Takeaways
Apollo.io
- Choose if you want find leads, enrich contacts, automate outreach, and track engagement
Yesware
- Higher user rating: 4.4/5 vs 4.1/5
What the data shows
On the data below, Yesware leads on higher user rating. We do not name an overall winner for this pair.
- Yesware has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.4/5 from 996 reviews for Yesware).
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Yesware $19/seat/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Yesware compare in 2026?
On the data below, Yesware leads on higher user rating. We do not name an overall winner for this pair. Yesware has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.4/5 from 996 reviews for Yesware). Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Yesware $19/seat/mo, billed monthly. Both have a free plan.
What are Apollo.io and Yesware used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Yesware: Sales productivity tools for email.
What does Apollo.io cost vs Yesware?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Yesware's cheapest paid plan is Pro at $19/seat/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Apollo.io and Yesware?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Yesware's main strength: integrates directly into Gmail and Outlook, allowing sales activities without leaving the inbox.