Appfigures vs Adjust: Which is Better in 2026?
Choosing between Appfigures and Adjust comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Adjust is our overall pick for marketing workflows. Pick Appfigures if you need analytics.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Appfigures
All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
Best for you if:
- • You want to try before committing
- • You need analytics features specifically
- • Consolidates app performance data from all major app stores into one dashboard.
- • Provides ASO tools and Apple Ads intelligence to optimize discoverability and ad spend.
Adjust
Mobile measurement and fraud prevention for app marketers
Best for you if:
- • You need marketing features specifically
- • Adjust is a mobile measurement and fraud prevention platform for app marketers
- • It tracks installs and events across channels, with machine learning to detect and reject fraud
| At a Glance |  Appfigures |  Adjust |
|---|---|---|
Starts at | FreeFree tier available | Custom |
Best For | Analytics | Marketing |
Rating | 4.3/5 | 4.4/5 |
Choose Appfigures or Adjust?
Choose Appfigures if
All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
- Centralized view of all app data from various sources
- Accurate and reliable data for informed decision-making
- Tools for both organic (ASO) and paid (Apple Ads) growth
- You want a free tier before you commit
- Your work is analytics-shaped, not marketing-shaped
Choose Adjust if
Mobile measurement and fraud prevention for app marketers
- Mobile attribution leader
- Good fraud prevention
- Deep linking
- Your work is marketing-shaped, not analytics-shaped
| Feature | Appfigures | Adjust |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | ★4.3/5 21 reviews | ★4.4/5 519 reviews |
| Categories | AnalyticsApp Store Optimization | MarketingAnalytics |
In-Depth Analysis
Appfigures
All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
Strengths
- +Centralized view of all app data from various sources
- +Accurate and reliable data for informed decision-making
- +Tools for both organic (ASO) and paid (Apple Ads) growth
- +Supports a wide range of user roles from indie developers to enterprises
- +Offers a free Starter plan for up to 5 apps
Weaknesses
- -Specific cons are not mentioned in the provided text.
Key features
Adjust
Mobile measurement and fraud prevention for app marketers
Strengths
- +Mobile attribution leader
- +Good fraud prevention
- +Deep linking
- +Good analytics
- +Enterprise ready
Weaknesses
- -Expensive
- -Complex setup
- -Learning curve
- -Enterprise pricing
- -Privacy changes impact
Key features
Pricing: Appfigures vs Adjust
| Plan | Appfigures | Adjust |
|---|---|---|
| Tier 1 | Free Starter | Custom Base |
| Tier 2 | $9.99/mo Connect | Custom Core |
| Tier 3 | $44.99/mo Monitor | Custom Enterprise |
| Tier 4 | $149.99/mo Optimize | N/A |
| Tier 5 | $299.99/mo Boost | N/A |
| Tier 6 | $599.99/mo Grow | N/A |
| Tier 7 | $7.99/mo Connect (Annual) | N/A |
| Tier 8 | $35.99/mo Monitor (Annual) | N/A |
| Tier 9 | $119.99/mo Optimize (Annual) | N/A |
| Tier 10 | $249.99/mo Boost (Annual) | N/A |
| Tier 11 | $449.99/mo Grow (Annual) | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Appfigures pricing and Adjust pricing.
Who Should Use What?
On a budget?
Appfigures has a free tier. Adjust is paid only.
Go with: Appfigures
Want the highest-rated option?
Appfigures: 4.3/5 (21 reviews). Adjust: 4.4/5 (519 reviews).
Go with: Adjust
Value user reviews?
Appfigures: 21 reviews (4.3/5). Adjust: 519 reviews (4.4/5).
Go with: Adjust
3 Questions to Help You Decide
What's your budget?
Appfigures is freemium. Adjust is paid. Appfigures lets you start free.
What's your use case?
Appfigures is a analytics tool. Adjust is in marketing. Pick the category that matches your needs.
How important are ratings?
Adjust is rated higher: 4.4/5 vs 4.3/5.
Key Takeaways
Adjust
- Higher user rating: 4.4/5 vs 4.3/5
- Larger review base (519 reviews)
- Our pick for this comparison
Appfigures
- Has a free tier
- Better fit for analytics
The Bottom Line
Adjust is our pick. Appfigures has a free tier if you want to test without paying.
Frequently Asked Questions
Is Appfigures or Adjust better?
Adjust is rated in our evaluation. Appfigures is freemium and Adjust is paid.
What are Appfigures and Adjust used for?
Appfigures: All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.. Adjust: Mobile measurement and fraud prevention for app marketers.
What does Appfigures cost vs Adjust?
Appfigures is freemium (free tier + paid plans). Adjust is a paid tool. Visit their websites for detailed pricing.