Appfigures vs Adjust: Which is Better in 2026?
Choosing between Appfigures and Adjust comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Adjust wins this matchup. Our overall Analytics pick is Google Analytics. Our free Analytics pick is Google Analytics. Pick Appfigures if you need analytics.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Appfigures
All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
Best for you if:
- • You want a free tier before you commit
- • You want centralized view of all app data from various sources
- • You want accurate and reliable data for informed decision-making
Adjust
Mobile measurement and fraud prevention for app marketers
Best for you if:
- • You want mobile attribution leader
- • You want good fraud prevention
| At a Glance | Appfigures | Adjust |
|---|---|---|
Starts at | FreeFree tier available | Custom |
Best For | Analytics | Marketing |
Rating | 4.2/5 | 4.7/5 |
Free plan | Yes | No |
Choose Appfigures or Adjust?
Choose Appfigures if
All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
- You want a free tier before you commit
- You want centralized view of all app data from various sources
- You want accurate and reliable data for informed decision-making
- Your work is analytics-shaped, not marketing-shaped
Choose Adjust if
Mobile measurement and fraud prevention for app marketers
- You want mobile attribution leader
- You want good fraud prevention
- Your work is marketing-shaped, not analytics-shaped
| Feature | Appfigures | Adjust |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | ★4.2/5 22 reviews | ★4.7/5 700 reviews |
| Categories | AnalyticsApp Store Optimization | MarketingAnalytics |
In-Depth Analysis
Appfigures
All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
Appfigures offers a tiered pricing model that starts generously with a free tier and scales up significantly.
Watch out
Additional apps cost $1.99 each after 5
Strengths
- +Centralized view of all app data from various sources
- +Accurate and reliable data for informed decision-making
- +Tools for both organic (ASO) and paid (Apple Ads) growth
- +Supports a wide range of user roles from indie developers to enterprises
- +Offers a free Starter plan for up to 5 apps
Weaknesses
- -Meaningful ASO capability sits behind a steep pricing ladder, since hourly keyword rank updates and full app intelligence (downloads and revenue estimates) only unlock on the Optimize plan at 149.99 dollars per month or higher, while cheaper tiers show only last-month estimates.
- -Tracking an app portfolio gets expensive fast because every plan covers just 5 apps and then charges 1.99 dollars per month for each additional app on top of the base subscription.
- -Keyword tracking is tightly capped on lower tiers, with only 25 keywords on the entry Connect plan and 100 on Monitor, so teams monitoring hundreds of keywords are pushed up to the 149.99 dollar Optimize tier.
- -Competitor benchmarking is heavily gated, as the entry and Monitor plans include zero premium competitors and Optimize allows just one, meaning serious competitive analysis requires the 449.99 dollar Boost tier or the 999.99 dollar Amplify tier for unlimited tracking.
Key features
Adjust
Mobile measurement and fraud prevention for app marketers
Adjust's pricing model, being entirely custom across all tiers, makes it difficult to assess fairness without specific quotes.
Watch out
Potential for high minimum spend
Strengths
- +Mobile attribution leader
- +Good fraud prevention
- +Deep linking
- +Good analytics
- +Enterprise ready
Weaknesses
- -Expensive
- -Complex setup
- -Learning curve
- -Enterprise pricing
- -Privacy changes impact
Key features
Pricing: Appfigures vs Adjust
| Plan | Appfigures | Adjust |
|---|---|---|
| Tier 1 | Free Starter | Custom Base |
| Tier 2 | $9.99/mo Connect | Custom Core |
| Tier 3 | $44.99/mo Monitor | Custom Enterprise |
| Tier 4 | $149.99/mo Optimize | N/A |
| Tier 5 | $299.99/mo Boost | N/A |
| Tier 6 | $599.99/mo Grow | N/A |
| Tier 7 | $7.99/mo Connect (Annual) | N/A |
| Tier 8 | $35.99/mo Monitor (Annual) | N/A |
| Tier 9 | $119.99/mo Optimize (Annual) | N/A |
| Tier 10 | $249.99/mo Boost (Annual) | N/A |
| Tier 11 | $449.99/mo Grow (Annual) | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Appfigures pricing and Adjust pricing.
Who Should Use What?
On a budget?
Appfigures has a free tier. Adjust is paid only.
Go with: Appfigures
Want the highest-rated option?
Appfigures: 4.2/5 (22 reviews). Adjust: 4.7/5 (700 reviews).
Go with: Adjust
Value user reviews?
Appfigures: 22 reviews (4.2/5). Adjust: 700 reviews (4.7/5).
Go with: Adjust
3 Questions to Help You Decide
What's your budget?
Appfigures is freemium. Adjust is paid. Appfigures lets you start free.
What's your use case?
Appfigures is a analytics tool. Adjust is in marketing. Pick the category that matches your needs.
How important are ratings?
Adjust is rated higher: 4.7/5 vs 4.2/5.
Key Takeaways
Adjust
- Higher user rating: 4.7/5 vs 4.2/5
- Larger review base (700 reviews)
- Our pick for this comparison
Appfigures
- Has a free tier
- Better fit for analytics
The Bottom Line
Adjust wins this matchup. Our overall Analytics pick is Google Analytics. Our free Analytics pick is Google Analytics. Appfigures has a free tier if you want to test without paying.
Frequently Asked Questions
Is Appfigures or Adjust better?
Adjust is rated in our evaluation. Appfigures is freemium and Adjust is paid.
What are Appfigures and Adjust used for?
Appfigures: All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.. Adjust: Mobile measurement and fraud prevention for app marketers.
What does Appfigures cost vs Adjust?
Appfigures is freemium (free tier + paid plans). Adjust is a paid tool. Visit their websites for detailed pricing.