BigMarker vs Hopin: Which is Better in 2026?
Choosing between BigMarker and Hopin comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Hopin wins this matchup. Our overall Webinar pick is GoTo Meeting. Our free Webinar pick is Zoom. Pick BigMarker if you need webinar.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
BigMarker
Video-powered marketing platform
Best for you if:
- • You want scales from 1,000 to 500,000 attendees, true enterprise capacity
- • You want aI features for lead scoring, content generation, and personalization
Hopin
Virtual and hybrid events platform
Best for you if:
- • You want virtual events platform
- • You want good for large events
| At a Glance | Hopin | |
|---|---|---|
Starts at | Custom | $99/moEvents Pro |
Best For | Webinar | Event Platforms |
Rating | 4.8/5 | 4.8/5 |
Free plan | No | No |
Choose BigMarker or Hopin?
Choose BigMarker if
Video-powered marketing platform
- You want scales from 1,000 to 500,000 attendees, true enterprise capacity
- You want aI features for lead scoring, content generation, and personalization
- Your work is webinar-shaped, not event platforms-shaped
Choose Hopin if
Virtual and hybrid events platform
- You want virtual events platform
- You want good for large events
- Your work is event platforms-shaped, not webinar-shaped
| Feature | BigMarker | Hopin |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.8/5 829 reviews | ★4.8/5 301 reviews |
| Categories | WebinarMarketing Automation | Event PlatformsLive Streaming |
In-Depth Analysis
BigMarker
Video-powered marketing platform
BigMarker does not publish a webinar list price.
Watch out
Channel subscription is annual auto-renew. Cancel during the term to stop the next year.
Strengths
- +Scales from 1,000 to 500,000 attendees, true enterprise capacity
- +AI features for lead scoring, content generation, and personalization
- +White-label capabilities let you fully brand the experience
- +Supports every event format: live, simulive, hybrid, on-demand, and 24/7
- +Strong CRM integrations for demand gen workflows
Weaknesses
- -No public pricing, all plans require a sales conversation
- -Complexity can be overkill for teams running simple webinars
- -Steep learning curve for advanced features like API, SDK, and white-labeling
- -Lower-tier plan limits webcams to 9 simultaneous shares
- -Enterprise+ features like SSO and live captioning locked to highest tier
Key features
Hopin
Virtual and hybrid events platform
Hopin was acquired by RingCentral in 2023 and rebranded as RingCentral Events.
Watch out
Per-organizer pricing means each person who creates events needs their own license, a 5-person events team costs $495-$1,495/mo, not $99-$299/mo
Strengths
- +Virtual events platform
- +Good for large events
- +Networking features
- +Expo booths
- +Analytics
Weaknesses
- -Expensive
- -Declined post-pandemic
- -Complex for simple events
- -Performance issues reported
- -Layoffs concerns
Key features
Pricing: BigMarker vs Hopin
| Plan | BigMarker | Hopin |
|---|---|---|
| Tier 1 | Custom quote Basic | $99 Events Pro |
| Tier 2 | Custom quote Enterprise | $199 Events Pro+ |
| Tier 3 | Custom quote Enterprise+ | $299 Events Enterprise |
| Tier 4 | 5% of ticket Paid tickets | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on BigMarker pricing and Hopin pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Hopin
Want the highest-rated option?
BigMarker: 4.8/5 (829 reviews). Hopin: 4.8/5 (301 reviews).
Go with: BigMarker
Value user reviews?
BigMarker: 829 reviews (4.8/5). Hopin: 301 reviews (4.8/5).
Go with: BigMarker
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
BigMarker is a webinar tool. Hopin is in event platforms. Pick the category that matches your needs.
How important are ratings?
Both are rated 4.8/5.
Key Takeaways
Hopin
- Our pick for this comparison
BigMarker
- Larger review base (829 reviews)
- Better fit for webinar
The Bottom Line
Hopin wins this matchup. Our overall Webinar pick is GoTo Meeting. Our free Webinar pick is Zoom.
Frequently Asked Questions
Is BigMarker or Hopin better?
Hopin is rated in our evaluation. Both are paid.
What are BigMarker and Hopin used for?
BigMarker: Video-powered marketing platform. Hopin: Virtual and hybrid events platform.
What does BigMarker cost vs Hopin?
BigMarker is a paid tool. Hopin is a paid tool. Visit their websites for detailed pricing.