BigMarker vs Hopin: Which is Better in 2026?
Choosing between BigMarker and Hopin comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
BigMarker
Video-powered marketing platform
Best for you if:
- • You need webinar features specifically
- • Enterprise webinar and virtual event platform supporting live, hybrid, and on-demand formats up to 500K attendees
- • AI-powered lead scoring, content generation, and white-label customization with deep CRM integrations
Hopin
Virtual and hybrid events platform
Best for you if:
- • You need event platforms features specifically
- • Virtual event platform with five interactive areas: Reception, Stage, Sessions, Networking, and Expo
- • Supports up to 100,000 concurrent viewers with built-in live streaming, Q&A, polls, and networking features
| At a Glance |  Hopin | |
|---|---|---|
Starts at | Paid | $99/moEvents Pro |
Best For | Webinar | Event Platforms |
Rating | - | - |
Choose BigMarker or Hopin?
Choose BigMarker if
Video-powered marketing platform
- Scales from 1,000 to 500,000 attendees, true enterprise capacity
- AI features for lead scoring, content generation, and personalization
- White-label capabilities let you fully brand the experience
- Your work is webinar-shaped, not event platforms-shaped
Choose Hopin if
Virtual and hybrid events platform
- Virtual events platform
- Good for large events
- Networking features
- Your work is event platforms-shaped, not webinar-shaped
| Feature | BigMarker | Hopin |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.7/5 825 reviews | ★4.8/5 299 reviews |
| Categories | WebinarMarketing Automation | Event PlatformsLive Streaming |
In-Depth Analysis
BigMarker
Video-powered marketing platform
Strengths
- +Scales from 1,000 to 500,000 attendees, true enterprise capacity
- +AI features for lead scoring, content generation, and personalization
- +White-label capabilities let you fully brand the experience
- +Supports every event format: live, simulive, hybrid, on-demand, and 24/7
- +Strong CRM integrations for demand gen workflows
Weaknesses
- -No public pricing, all plans require a sales conversation
- -Complexity can be overkill for teams running simple webinars
- -Steep learning curve for advanced features like API, SDK, and white-labeling
- -Lower-tier plan limits webcams to 9 simultaneous shares
- -Enterprise+ features like SSO and live captioning locked to highest tier
Key features
Hopin
Virtual and hybrid events platform
Strengths
- +Virtual events platform
- +Good for large events
- +Networking features
- +Expo booths
- +Analytics
Weaknesses
- -Expensive
- -Declined post-pandemic
- -Complex for simple events
- -Performance issues reported
- -Layoffs concerns
Key features
Pricing: BigMarker vs Hopin
| Plan | BigMarker | Hopin |
|---|---|---|
| Tier 1 | N/A | $99 Events Pro |
| Tier 2 | N/A | $199 Events Pro+ |
| Tier 3 | N/A | $299 Events Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on BigMarker pricing and Hopin pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Hopin
Want the highest-rated option?
Neither has user reviews yet.
Go with: BigMarker
Value user reviews?
Neither has user reviews yet.
Go with: Hopin
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
BigMarker is a webinar tool. Hopin is in event platforms. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Hopin
- Higher user rating: 4.8/5 vs 4.7/5
- Our pick for this comparison
BigMarker
- Larger review base (825 reviews)
- Better fit for webinar
The Bottom Line
Hopin is our pick.
Frequently Asked Questions
Is BigMarker or Hopin better?
Hopin is rated in our evaluation. Both are paid.
What are BigMarker and Hopin used for?
BigMarker: Video-powered marketing platform. Hopin: Virtual and hybrid events platform.
What does BigMarker cost vs Hopin?
BigMarker is a paid tool. Hopin is a paid tool. Visit their websites for detailed pricing.