Brand24 vs Mention: Which is Better in 2026?
Choosing between Brand24 and Mention comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Brand24 wins this matchup. Our overall Brand Monitoring pick is Reputation.com. Our free Brand Monitoring pick is BrightLocal. Pick Mention if you need brand monitoring.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Brand24
Track online conversations about your brand in real-time
Best for you if:
- • You want good social listening
- • You want sentiment analysis
Mention
Monitor the web, analyze online conversations, and manage social media with one powerful tool.
Best for you if:
- • You want social listening
- • You want media monitoring
| At a Glance | Brand24 | Mention |
|---|---|---|
Starts at | $149/moIndividual | $599/moCompany |
Best For | Marketing | Brand Monitoring |
Rating | 4.6/5 | 4.5/5 |
Free plan | No | No |
Choose Brand24 or Mention?
Choose Brand24 if
Track online conversations about your brand in real-time
- You want good social listening
- You want sentiment analysis
- Your work is marketing-shaped, not brand monitoring-shaped
Choose Mention if
Monitor the web, analyze online conversations, and manage social media with one powerful tool.
- You want social listening
- You want media monitoring
- Your work is brand monitoring-shaped, not marketing-shaped
| Feature | Brand24 | Mention |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.6/5 359 reviews | ★4.5/5 591 reviews |
| Categories | MarketingAnalytics | Brand MonitoringSocial Media Management |
In-Depth Analysis
Brand24
Track online conversations about your brand in real-time
Brand24 is a capable social listening tool, but it is one of the most expensive options in its category, the cheapest plan starts at $199/month (annual), and the most popular Pro plan is $399/month.
Watch out
API access costs $99/month extra on top of your plan subscription. This is not included in any standard tier.
Strengths
- +Good social listening
- +Sentiment analysis
- +Influencer tracking
- +Fair pricing
- +Good reporting
Weaknesses
- -Data limits
- -Accuracy varies
- -Learning curve
- -Limited historical data
- -Some features basic
Key features
Mention
Monitor the web, analyze online conversations, and manage social media with one powerful tool.
Mention consolidated its pricing into a single Company plan starting at $599/month (annual billing, which saves 2 months, effectively $499/month).
Watch out
The base plan includes only 5 alerts (monitored topics). Additional alerts require contacting sales and increase the monthly cost, heavy monitoring across multiple brands or competitors can push costs well above $599/month.
Strengths
- +Social listening
- +Media monitoring
- +Fair pricing
- +Good alerts
- +Easy to use
Weaknesses
- -Limited features
- -Accuracy varies
- -Better alternatives exist
- -Data retention limits
- -Support basic
Key features
Pricing: Brand24 vs Mention
| Plan | Brand24 | Mention |
|---|---|---|
| Tier 1 | $149 Individual | $599/month Company |
| Tier 2 | $249 Team | N/A |
| Tier 3 | $299 Pro | N/A |
| Tier 4 | $499 Business | N/A |
| Tier 5 | $1,499 Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Brand24 pricing and Mention pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Brand24
Want the highest-rated option?
Brand24: 4.6/5 (359 reviews). Mention: 4.5/5 (591 reviews).
Go with: Brand24
Value user reviews?
Brand24: 359 reviews (4.6/5). Mention: 591 reviews (4.5/5).
Go with: Mention
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Brand24 is a marketing tool. Mention is in brand monitoring. Pick the category that matches your needs.
How important are ratings?
Brand24 is rated higher: 4.6/5 vs 4.5/5.
Key Takeaways
Brand24
- Higher user rating: 4.6/5 vs 4.5/5
- Our pick for this comparison
Mention
- Larger review base (591 reviews)
- Better fit for brand monitoring
The Bottom Line
Brand24 wins this matchup. Our overall Brand Monitoring pick is Reputation.com. Our free Brand Monitoring pick is BrightLocal.
Frequently Asked Questions
Is Brand24 or Mention better?
Brand24 is rated in our evaluation. Both are paid.
What are Brand24 and Mention used for?
Brand24: Track online conversations about your brand in real-time. Mention: Monitor the web, analyze online conversations, and manage social media with one powerful tool..
What does Brand24 cost vs Mention?
Brand24 is a paid tool. Mention is a paid tool. Visit their websites for detailed pricing.