Braze vs OneSignal: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Braze and OneSignal side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Braze
Customer engagement platform for cross-channel campaigns
Best for you if:
- • You want unifies and activates customer data in real-time from various sources, including data warehouses and backend systems
OneSignal
Customer messaging platform for push and more
Best for you if:
- • You want generous free tier
| At a Glance | Braze | OneSignal |
|---|---|---|
Starts at | Not published | Free plan, paid from $99/mo, billed monthly Growth plan |
Category | Marketing Automation Email Marketing | Marketing Automation Push Notifications |
Rating | 4.4/5 G2 4.5 · SourceForge 4.3 1,806 reviews | n/a |
Free plan | n/a | Yes |
Watch out for | Integrations with specific tools could be add-ons | n/a |
Choose Braze or OneSignal?
Choose Braze if
- You want unifies and activates customer data in real-time from various sources, including data warehouses and backend systems
- You want offers comprehensive cross-channel messaging capabilities across email, mobile, web, and advertising from a single platform
Choose OneSignal if
- You want generous free tier
- You want easy to implement
In-Depth Analysis
Braze
Customer engagement platform for cross-channel campaigns
Braze's pricing is entirely custom, which typically indicates an expensive solution tailored for larger enterprises.
Watch out
Integrations with specific tools could be add-ons
Strengths
- Pro: Unifies and activates customer data in real-time from various sources, including data warehouses and backend systems.
- Pro: Offers comprehensive cross-channel messaging capabilities across email, mobile, web, and advertising from a single platform.
- Pro: Leverages BrazeAI™ for predictive, generative, and agentic intelligence to personalize experiences and optimize KPIs.
- Pro: Provides Canvas Orchestration for designing and automating complex customer journeys with intuitive segmentation and message editors.
- Pro: Demonstrates significant impact on business metrics for customers, including increased revenue, transactions, and customer lifetime value.
Weaknesses
- Con: Specific pricing details are not publicly available, requiring direct contact with sales.
- Con: The BrazeAI Operator™ is currently in Beta, indicating it may not be fully mature or universally available.
- Con: The platform's extensive features and AI capabilities might have a steep learning curve for new users or smaller teams without dedicated resources.
Key features
OneSignal
Customer messaging platform for push and more
OneSignal offers a very generous free tier, allowing up to 10,000 subscribers, which is excellent for startups and small projects.
Strengths
- Pro: Generous free tier
- Pro: Easy to implement
- Pro: Multi-channel support
- Pro: Good documentation
- Pro: Affordable paid plans
Weaknesses
- Con: Less sophisticated than Braze
- Con: Limited analytics
- Con: Basic segmentation
- Con: Support can be slow
Key features
Plans and prices: Braze vs OneSignal
| Tool | Plans and prices | Source |
|---|---|---|
| Braze |
| braze.com read Sep 28, 2026 |
| OneSignal |
| onesignal.com read Oct 14, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Braze pricing and OneSignal pricing.
Key Takeaways
Braze
- Choose if you want customer engagement platform for cross-channel campaigns
OneSignal
- Choose if you want customer messaging platform for push and more
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- Only Braze has a published user rating (4.4/5 from 1,806 reviews); OneSignal has none we can show.
- OneSignal starts at $99/mo, billed monthly; Braze has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Braze and OneSignal compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only Braze has a published user rating (4.4/5 from 1,806 reviews); OneSignal has none we can show. OneSignal starts at $99/mo, billed monthly; Braze has no public paid plan price on file.
What are Braze and OneSignal used for?
Braze: Customer engagement platform for cross-channel campaigns. OneSignal: Customer messaging platform for push and more.
What does Braze cost vs OneSignal?
Braze has no public paid-plan price on file. OneSignal's cheapest paid plan is Growth at $99/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.
What's the main difference between Braze and OneSignal?
Braze's main strength: unifies and activates customer data in real-time from various sources, including data warehouses and backend systems. OneSignal's main strength: generous free tier.