Clay vs Grand: Which is Better in 2026?
Choosing between Clay and Grand comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Clay wins this matchup. Apollo is our overall Sales Intelligence pick. Apollo is our free Sales Intelligence pick. Pick Grand if you need business intelligence.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Clay
Supercharge sales & marketing with enriched lead data
Best for you if:
- • You want 100+ data sources
- • You want aI research agent
Grand
Real-time credit control and business intelligence for trade
Best for you if:
- • You want a free tier before you commit
- • You want provides proactive insights to prevent payment issues and mitigate risk
- • You want offers a more comprehensive view of business health than traditional credit bureaus
| At a Glance | Clay | Grand |
|---|---|---|
Starts at | $134/moStarter | FreeFree tier available |
Best For | Sales Intelligence | Business Intelligence |
Rating | 4.6/5 | - |
Free plan | No | Yes |
Choose Clay or Grand?
Choose Clay if
Supercharge sales & marketing with enriched lead data
- You want 100+ data sources
- You want aI research agent
- Your work is sales intelligence-shaped, not business intelligence-shaped
Choose Grand if
Real-time credit control and business intelligence for trade
- You want a free tier before you commit
- You want provides proactive insights to prevent payment issues and mitigate risk
- You want offers a more comprehensive view of business health than traditional credit bureaus
- Your work is business intelligence-shaped, not sales intelligence-shaped
| Feature | Clay | Grand |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.6/5 228 reviews | No ratings yet |
| Categories | Sales IntelligenceLead Generation | Business IntelligenceAnalytics |
In-Depth Analysis
Clay
Supercharge sales & marketing with enriched lead data
Clay's pricing starts reasonably with a generous Free tier, but scales up quickly.
Watch out
Credit overages not detailed
Strengths
- +100+ data sources
- +AI research agent
- +Powerful workflows
Weaknesses
- -Can get expensive
Key features
Grand
Real-time credit control and business intelligence for trade
However, the AI agent at £0.10 per action and quarterly credit rollover can inflate costs for heavy users.
Watch out
User management is Basic on Team and Growth (Advanced only on Scale)
Strengths
- +Provides proactive insights to prevent payment issues and mitigate risk.
- +Offers a more comprehensive view of business health than traditional credit bureaus.
- +Significantly reduces the time required for customer application and account activation.
- +Integrates seamlessly with existing business systems.
- +Helps in vendor selection, risk monitoring, and making informed credit decisions.
Weaknesses
- -Currently focused on UK businesses, limiting use for international trade.
- -Specific pricing details are not publicly available, requiring a demo request.
Key features
Pricing: Clay vs Grand
| Plan | Clay | Grand |
|---|---|---|
| Tier 1 | $0 Free | Free Pay as you go |
| Tier 2 | $134 Starter | £25/mo Core |
| Tier 3 | $314 Explorer | £100/mo Team |
| Tier 4 | $720 Pro | £300/mo Growth |
| Tier 5 | N/A | Custom Scale |
Pricing verified from each vendor's public pricing page. Compare in detail on Clay pricing and Grand pricing.
Who Should Use What?
On a budget?
Grand has a free tier. Clay is paid only.
Go with: Grand
Want the highest-rated option?
Clay is rated 4.6/5. Grand has no ratings yet.
Go with: Clay
Value user reviews?
Clay: 228 reviews (4.6/5). Grand: no ratings yet.
Go with: Clay
3 Questions to Help You Decide
What's your budget?
Clay is paid. Grand is freemium. Grand lets you start free.
What's your use case?
Clay is a sales intelligence tool. Grand is in business intelligence. Pick the category that matches your needs.
How important are ratings?
Clay is rated 4.6/5; Grand has no ratings yet.
Key Takeaways
Clay
- Our pick for this comparison
Grand
- Has a free tier
- Better fit for business intelligence
The Bottom Line
Clay wins this matchup. Apollo is our overall Sales Intelligence pick. Apollo is our free Sales Intelligence pick. Grand has a free tier if you want to test without paying.
Frequently Asked Questions
Is Clay or Grand better?
Clay is rated in our evaluation. Clay is paid and Grand is freemium.
What are Clay and Grand used for?
Clay: Supercharge sales & marketing with enriched lead data. Grand: Real-time credit control and business intelligence for trade.
What does Clay cost vs Grand?
Clay is a paid tool. Grand is freemium (free tier + paid plans). Visit their websites for detailed pricing.