Clay vs Grand: Which is Better in 2026?
Choosing between Clay and Grand comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Clay
Supercharge sales & marketing with enriched lead data
Best for you if:
- • You need sales intelligence features specifically
- • Creative data enrichment for GTM teams
- • Combine 75+ data sources automatically
Grand
Real-time credit control and business intelligence for trade
Best for you if:
- • You need business intelligence features specifically
- • Monitors UK businesses with real-time data beyond traditional credit checks.
- • Provides AI-powered insights into risk, capacity, and integrity of trading partners.
| At a Glance |  Clay |  Grand |
|---|---|---|
Starts at | $134/moStarter | Custom |
Best For | Sales Intelligence | Business Intelligence |
Rating | 4.8/5 | - |
Free plan | No | No |
Choose Clay or Grand?
Choose Clay if
Supercharge sales & marketing with enriched lead data
- 100+ data sources
- AI research agent
- Powerful workflows
- Your work is sales intelligence-shaped, not business intelligence-shaped
Choose Grand if
Real-time credit control and business intelligence for trade
- Provides proactive insights to prevent payment issues and mitigate risk.
- Offers a more comprehensive view of business health than traditional credit bureaus.
- Significantly reduces the time required for customer application and account activation.
- Your work is business intelligence-shaped, not sales intelligence-shaped
| Feature | Clay | Grand |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.8/5 184 reviews | No ratings yet |
| Categories | Sales IntelligenceLead Generation | Business IntelligenceAnalytics |
In-Depth Analysis
Clay
Supercharge sales & marketing with enriched lead data
Strengths
- +100+ data sources
- +AI research agent
- +Powerful workflows
Weaknesses
- -Can get expensive
Key features
Grand
Real-time credit control and business intelligence for trade
Strengths
- +Provides proactive insights to prevent payment issues and mitigate risk.
- +Offers a more comprehensive view of business health than traditional credit bureaus.
- +Significantly reduces the time required for customer application and account activation.
- +Integrates seamlessly with existing business systems.
- +Helps in vendor selection, risk monitoring, and making informed credit decisions.
Weaknesses
- -Currently focused on UK businesses, limiting use for international trade.
- -Specific pricing details are not publicly available, requiring a demo request.
Key features
Pricing: Clay vs Grand
| Plan | Clay | Grand |
|---|---|---|
| Tier 1 | $0 Free | N/A |
| Tier 2 | $134 Starter | N/A |
| Tier 3 | $314 Explorer | N/A |
| Tier 4 | $720 Pro | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Clay pricing and Grand pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Clay
Want the highest-rated option?
Clay is rated 4.8/5. Grand has no ratings yet.
Go with: Clay
Value user reviews?
Clay: 184 reviews (4.8/5). Grand: no ratings yet.
Go with: Clay
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Clay is a sales intelligence tool. Grand is in business intelligence. Pick the category that matches your needs.
How important are ratings?
Clay is rated 4.8/5; Grand has no ratings yet.
Key Takeaways
Clay
- Our pick for this comparison
Grand
- Better fit for business intelligence
The Bottom Line
Clay is our pick.
Frequently Asked Questions
Is Clay or Grand better?
Clay is rated in our evaluation. Both are paid.
What are Clay and Grand used for?
Clay: Supercharge sales & marketing with enriched lead data. Grand: Real-time credit control and business intelligence for trade.
What does Clay cost vs Grand?
Clay is a paid tool. Grand is a paid tool. Visit their websites for detailed pricing.