Clay vs Persana AI: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Clay and Persana AI side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Clay
Supercharge sales & marketing with enriched lead data
Best for you if:
- • You want 100+ data sources
Persana AI
10x your sales prospecting with AI agents that find, engage, and boost revenue on autopilot.
Best for you if:
- • You want integrates over 100 data sources for comprehensive prospecting
| At a Glance | Clay | Persana AI |
|---|---|---|
Starts at | Free plan, paid from $167/mo flat, billed monthly Launch plan | Free plan, paid from $68/mo, billed monthly Starter plan |
Category | Lead Generation Sales Intelligence | Sales Engagement Lead Generation |
Rating | 4.6/5 G2 4.6 228 reviews | 4.7/5 G2 4.7 39 reviews |
Free plan | Yes | Yes |
Watch out for | Credit overages not detailed | n/a |
Choose Clay or Persana AI?
Choose Clay if
- You want 100+ data sources
- You want AI research agent
- You work in lead generation, not sales engagement
Choose Persana AI if
- You want integrates over 100 data sources for comprehensive prospecting
- You want automates personalized outreach and engagement using AI agents
- You work in sales engagement, not lead generation
In-Depth Analysis
Clay
Supercharge sales & marketing with enriched lead data
Clay's pricing starts reasonably with a generous Free tier, but scales up quickly.
Watch out
Credit overages not detailed
Strengths
- Pro: 100+ data sources
- Pro: AI research agent
- Pro: Powerful workflows
Weaknesses
- Con: Can get expensive
Key features
Persana AI
10x your sales prospecting with AI agents that find, engage, and boost revenue on autopilot.
Persana AI offers a generous Free tier with 50 credits, making it accessible for initial exploration.
Strengths
- Pro: Integrates over 100 data sources for comprehensive prospecting.
- Pro: Automates personalized outreach and engagement using AI agents.
- Pro: Provides real-time buyer signals to identify high-intent leads.
- Pro: Offers a free tier for basic usage and testing.
- Pro: Seamlessly integrates with popular CRMs and email platforms.
Weaknesses
- Con: Credit-based pricing model might be complex for some users to manage.
- Con: Higher-tier features like dedicated support and full-service AI SDR are only available on more expensive plans or enterprise.
- Con: The effectiveness relies heavily on the quality and relevance of the 100+ data sources.
Key features
Plans and prices: Clay vs Persana AI
| Tool | Plans and prices | Source |
|---|---|---|
| Clay |
| clay.com/pricing read Nov 1, 2026 |
| Persana AI |
| persana.ai/pricing read Oct 25, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Clay pricing and Persana AI pricing.
Key Takeaways
Clay
- Choose if you want supercharge sales & marketing with enriched lead data
Persana AI
- Choose if you want 10x your sales prospecting with AI agents that find, engage, and boost revenue on autopilot
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 228 reviews for Clay, 4.7/5 from 39 reviews for Persana AI).
- Entry prices are not ranked, they are charged on different bases: Clay $167/mo flat, billed monthly; Persana AI $68/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Clay and Persana AI compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.6/5 from 228 reviews for Clay, 4.7/5 from 39 reviews for Persana AI). Entry prices are not ranked, they are charged on different bases: Clay $167/mo flat, billed monthly; Persana AI $68/mo, billed monthly. Both have a free plan.
What are Clay and Persana AI used for?
Clay: Supercharge sales & marketing with enriched lead data. Persana AI: 10x your sales prospecting with AI agents that find, engage, and boost revenue on autopilot.
What does Clay cost vs Persana AI?
Clay's cheapest paid plan is Launch at $167/mo flat, billed monthly; it also has a free plan. Persana AI's cheapest paid plan is Starter at $68/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Clay and Persana AI?
Clay's main strength: 100+ data sources. Persana AI's main strength: integrates over 100 data sources for comprehensive prospecting.