Cognism vs Lusha: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Cognism and Lusha side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Cognism leads on higher user rating; Lusha leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Cognism
B2B sales intelligence platform
Best for you if:
- • You want high data quality
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You want a free tier before you commit
| At a Glance | Cognism | Lusha |
|---|---|---|
Starts at | From $1,500/year Platinum plan | Free plan, paid from $36/user/mo, billed monthly Pro plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 4.5/5 G2 4.5 · Capterra 4.7 · TrustRadius 4.2 1,634 reviews | 3.2/5 G2 4.3 · Trustpilot 1.2 · Capterra 4.0 2,809 reviews |
Free plan | No | Yes |
Watch out for | Potential minimum seat requirements | Credits expire monthly, unused credits do not roll over to next month |
Choose Cognism or Lusha?
Choose Cognism if
- You want high data quality
- You want GDPR compliant
Choose Lusha if
- You want a free tier before you commit
- You want B2B contact data
- You want browser extension
In-Depth Analysis
Cognism
B2B sales intelligence platform
Cognism's pricing, starting at $1500/user/year for Platinum and $2500/user/year for Diamond, is on the expensive side compared to many B2B data providers.
Watch out
Potential minimum seat requirements
Strengths
- Pro: High data quality
- Pro: GDPR compliant
- Pro: Phone verification
Weaknesses
- Con: European focus
- Con: Premium pricing
Key features
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.
Watch out
Credits expire monthly, unused credits do not roll over to next month
Strengths
- Pro: B2B contact data
- Pro: Browser extension
- Pro: Good accuracy
- Pro: CRM integration
- Pro: Fair pricing
Weaknesses
- Con: Privacy concerns
- Con: Data accuracy varies
- Con: Credit-based
- Con: GDPR concerns
- Con: Better alternatives exist
Key features
Plans and prices: Cognism vs Lusha
| Tool | Plans and prices | Source |
|---|---|---|
| Cognism |
| cognism.com read Oct 3, 2026 |
| Lusha |
| lusha.com/pricing read Oct 7, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Cognism pricing and Lusha pricing.
Key Takeaways
Cognism
- Higher user rating: 4.5/5 vs 3.2/5
Lusha
- Has a free plan
What the data shows
On the data below, Cognism leads on higher user rating; Lusha leads on a free plan. We do not name an overall winner for this pair.
- Cognism has the higher user rating (4.5/5 from 1,634 reviews for Cognism, 3.2/5 from 2,809 reviews for Lusha).
- Entry prices are not ranked, they are charged on different bases: Cognism $1,500/year; Lusha $36/user/mo, billed monthly.
- Only Lusha has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Cognism and Lusha compare in 2026?
On the data below, Cognism leads on higher user rating; Lusha leads on a free plan. We do not name an overall winner for this pair. Cognism has the higher user rating (4.5/5 from 1,634 reviews for Cognism, 3.2/5 from 2,809 reviews for Lusha). Entry prices are not ranked, they are charged on different bases: Cognism $1,500/year; Lusha $36/user/mo, billed monthly. Only Lusha has a free plan.
What are Cognism and Lusha used for?
Cognism: B2B sales intelligence platform. Lusha: B2B sales intelligence platform with verified contact data and AI insights.
What does Cognism cost vs Lusha?
Cognism's cheapest paid plan is Platinum at $1,500/year. Lusha's cheapest paid plan is Pro at $36/user/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 7, 2026.
What's the main difference between Cognism and Lusha?
Cognism's main strength: high data quality. Lusha's main strength: B2B contact data.