ConvertKit vs Constant Contact: Which is Better in 2026?
Choosing between ConvertKit and Constant Contact comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: ConvertKit is our overall pick for email marketing workflows. Pick Constant Contact if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
Best for you if:
- • Email marketing for creators
- • Automation and sequences
Constant Contact
Established email marketing for small businesses
Best for you if:
- • Affordable email marketing for small businesses
- • Drag-and-drop email builder with templates
| At a Glance |  ConvertKit |  Constant Contact |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | 4.5/5 | 4.2/5 |
Choose ConvertKit or Constant Contact?
Choose ConvertKit if
Email marketing for creators: newsletters, landing pages, and monetization
- Built specifically for creators
- Simple automation builder
- Good free tier
Choose Constant Contact if
Established email marketing for small businesses
- Easy to use
- Good for beginners
- Event marketing
| Feature | ConvertKit | Constant Contact |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.5/5 4,453 reviews | ★4.2/5 11,849 reviews |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
In-Depth Analysis
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
Strengths
- +Built specifically for creators
- +Simple automation builder
- +Good free tier
- +Paid newsletter support
Weaknesses
- -Limited design customization
- -Basic analytics
- -More expensive than competitors at scale
Key features
Constant Contact
Established email marketing for small businesses
Strengths
- +Easy to use
- +Good for beginners
- +Event marketing
- +Templates
- +Phone support
Weaknesses
- -Expensive for features
- -Limited automation
- -Dated interface
- -Competitors better value
- -Per-contact pricing
Key features
Pricing: ConvertKit vs Constant Contact
| Plan | ConvertKit | Constant Contact |
|---|---|---|
| Tier 1 | $0 Newsletter | $12 month Lite |
| Tier 2 | $33 Creator | $35 month Standard |
| Tier 3 | $66 Pro | $80 month Premium |
Pricing verified from each vendor's public pricing page. Compare in detail on ConvertKit pricing and Constant Contact pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: ConvertKit
Want the highest-rated option?
ConvertKit: 4.5/5 (4,453 reviews). Constant Contact: 4.2/5 (11,849 reviews).
Go with: ConvertKit
Value user reviews?
ConvertKit: 4,453 reviews (4.5/5). Constant Contact: 11,849 reviews (4.2/5).
Go with: Constant Contact
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
ConvertKit is rated higher: 4.5/5 vs 4.2/5.
Key Takeaways
ConvertKit
- Higher user rating: 4.5/5 vs 4.2/5
- Free tier available
- Our pick for this comparison
Constant Contact
- Larger review base (11,849 reviews)
The Bottom Line
ConvertKit is our pick.
Frequently Asked Questions
Is ConvertKit or Constant Contact better?
ConvertKit is rated in our evaluation. Both are freemium.
What are ConvertKit and Constant Contact used for?
ConvertKit: Email marketing for creators: newsletters, landing pages, and monetization. Constant Contact: Established email marketing for small businesses.
What does ConvertKit cost vs Constant Contact?
ConvertKit is freemium (free tier + paid plans). Constant Contact is freemium (free tier + paid plans). Visit their websites for detailed pricing.