Copper vs Insightly: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Copper and Insightly side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Copper leads on higher user rating; Insightly leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Copper
CRM for Google Workspace that lives in Gmail and Calendar
Best for you if:
- • You want google Workspace native
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You want a free tier before you commit
| At a Glance | Copper | Insightly |
|---|---|---|
Starts at | From $29/user/mo, billed monthly Basic plan | Free plan, paid from $29/user/mo, billed monthly Plus plan |
Category | CRM Sales | CRM Marketing Automation |
Rating | 4.5/5 G2 4.5 · Capterra 4.4 1,780 reviews | 4.1/5 G2 4.2 · Capterra 4.0 1,602 reviews |
Free plan | No | Yes |
Watch out for | Potential overage fees for contacts | n/a |
Choose Copper or Insightly?
Choose Copper if
- You want google Workspace native
- You want auto data capture
Choose Insightly if
- You want a free tier before you commit
- You want good for small business CRM
- You want project management
In-Depth Analysis
Copper
CRM for Google Workspace that lives in Gmail and Calendar
Copper's pricing is on the higher side compared to some general CRMs, especially for its Basic tier at $29 per user/month which offers limited contacts.
Watch out
Potential overage fees for contacts
Strengths
- Pro: Google Workspace native
- Pro: Auto data capture
- Pro: Easy to use
Weaknesses
- Con: Google dependent
Key features
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Insightly's pricing starts fairly with a generous Free tier, but quickly escalates.
Strengths
- Pro: Good for small business CRM
- Pro: Project management
- Pro: Fair pricing
- Pro: Google integration
- Pro: Easy to use
Weaknesses
- Con: Limited features
- Con: Reporting basic
- Con: Customization limited
- Con: Support varies
- Con: Better for small teams
Key features
Plans and prices: Copper vs Insightly
| Tool | Plans and prices | Source |
|---|---|---|
| Copper |
| copper.com/pricing read Sep 27, 2026 |
| Insightly |
| insightly.com read Oct 3, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Copper pricing and Insightly pricing.
Key Takeaways
Copper
- Higher user rating: 4.5/5 vs 4.1/5
Insightly
- Has a free plan
What the data shows
On the data below, Copper leads on higher user rating; Insightly leads on a free plan. We do not name an overall winner for this pair.
- Copper has the higher user rating (4.5/5 from 1,780 reviews for Copper, 4.1/5 from 1,602 reviews for Insightly).
- Both start at the same entry price ($29/user/mo, billed monthly).
- Only Insightly has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Copper and Insightly compare in 2026?
On the data below, Copper leads on higher user rating; Insightly leads on a free plan. We do not name an overall winner for this pair. Copper has the higher user rating (4.5/5 from 1,780 reviews for Copper, 4.1/5 from 1,602 reviews for Insightly). Both start at the same entry price ($29/user/mo, billed monthly). Only Insightly has a free plan.
What are Copper and Insightly used for?
Copper: CRM for Google Workspace that lives in Gmail and Calendar. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
What does Copper cost vs Insightly?
Copper's cheapest paid plan is Basic at $29/user/mo, billed monthly. Insightly's cheapest paid plan is Plus at $29/user/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 3, 2026.
What's the main difference between Copper and Insightly?
Copper's main strength: google Workspace native. Insightly's main strength: good for small business CRM.