Copper vs Insightly: Which is Better in 2026?
Choosing between Copper and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Copper
CRM for Google Workspace that lives in Gmail and Calendar
Best for you if:
- • CRM built for Google Workspace
- • Works inside Gmail and Calendar
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You want to try before committing
- • Unified CRM, marketing automation, and customer service platform.
- • AI-powered features like Copilot automate tasks and enhance sales efficiency.
| At a Glance |  Copper |  Insightly |
|---|---|---|
Starts at | $29/user/monthBasic | $29/moPlus |
Best For | CRM | CRM |
Rating | - | - |
Choose Copper or Insightly?
Choose Copper if
CRM for Google Workspace that lives in Gmail and Calendar
- Google Workspace native
- Auto data capture
- Easy to use
Choose Insightly if
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
- Good for small business CRM
- Project management
- Fair pricing
| Feature | Copper | Insightly |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.5/5 1,763 reviews | ★4.1/5 1,586 reviews |
| Categories | CRMProductivity | CRMMarketing Automation |
In-Depth Analysis
Copper
CRM for Google Workspace that lives in Gmail and Calendar
Strengths
- +Google Workspace native
- +Auto data capture
- +Easy to use
Weaknesses
- -Google dependent
Key features
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Strengths
- +Good for small business CRM
- +Project management
- +Fair pricing
- +Google integration
- +Easy to use
Weaknesses
- -Limited features
- -Reporting basic
- -Customization limited
- -Support varies
- -Better for small teams
Key features
Pricing: Copper vs Insightly
| Plan | Copper | Insightly |
|---|---|---|
| Tier 1 | $29 /user/month Basic | Free Free |
| Tier 2 | $69 /user/month Professional | $29 Plus |
| Tier 3 | $134 /user/month Business | $49 Professional |
| Tier 4 | N/A | $99 Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Copper pricing and Insightly pricing.
Who Should Use What?
On a budget?
Insightly has a free tier. Copper is paid only.
Go with: Insightly
Want the highest-rated option?
Neither has user reviews yet.
Go with: Copper
Value user reviews?
Neither has user reviews yet.
Go with: Insightly
3 Questions to Help You Decide
What's your budget?
Copper is paid. Insightly is freemium. Insightly lets you start free.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Insightly
- Free tier available
- Our pick for this comparison
Copper
- Higher user rating: 4.5/5 vs 4.1/5
- Larger review base (1,763 reviews)
The Bottom Line
Insightly is our pick.
Frequently Asked Questions
Is Copper or Insightly better?
Insightly is rated in our evaluation. Copper is paid and Insightly is freemium.
What are Copper and Insightly used for?
Copper: CRM for Google Workspace that lives in Gmail and Calendar. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses..
What does Copper cost vs Insightly?
Copper is a paid tool. Insightly is freemium (free tier + paid plans). Visit their websites for detailed pricing.