Expandi vs Apollo.io: Which Should You Choose in 2026?
Choosing between Expandi and Apollo.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Expandi
Automate LinkedIn outreach and multi-channel sequences to generate leads and scale sales efforts.
Best for you if:
- • You need marketing automation features specifically
- • Automates LinkedIn and multi-channel outreach for lead generation.
- • Offers smart sequences and personalization to increase engagement and conversion.
Apollo.io
Sales intelligence platform
Best for you if:
- • You want the higher-rated option (8.6/10 vs 0.0/10)
- • You want to try before committing
- • You need lead generation features specifically
- • Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
- • It provides contact data, email sequences, and CRM integration for outbound sales
| At a Glance |  Expandi |  Apollo.io |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Marketing Automation | Lead Generation |
Rating | —/100 | 86/100 |
| Feature | Expandi | Apollo.io |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationLead Generation | Lead GenerationSales Engagement |
How Expandi and Apollo.io Compare
Expandi
Automate LinkedIn outreach and multi-channel sequences to generate leads and scale sales efforts.
Paid
Apollo.io
Sales intelligence platform
Free tier available · 86/100 score
Expandi is a marketing automation tool. Apollo.io is in lead generation.
Who Should Use What?
On a budget?
Apollo.io has a free tier. Expandi is paid only.
Go with: Apollo.io
Want the highest-rated option?
Apollo.io scores 86/100. Expandi is unrated.
Go with: Apollo.io
Value user reviews?
Neither has user reviews yet.
Go with: Apollo.io
3 Questions to Help You Decide
What's your budget?
Expandi is paid. Apollo.io is freemium. Apollo.io lets you start free.
What's your use case?
Expandi is a marketing automation tool. Apollo.io is in lead generation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Apollo.io
- Higher score: 86/100 vs unrated
- Free tier available
- Our pick for this comparison
Expandi
- Better fit for marketing automation
The Bottom Line
Apollo.io (86/100) is our pick.
Frequently Asked Questions
Is Expandi or Apollo.io better?
Apollo.io scores 86/100 in our evaluation. Expandi is paid and Apollo.io is freemium.
What are Expandi and Apollo.io used for?
Expandi: Automate LinkedIn outreach and multi-channel sequences to generate leads and scale sales efforts.. Apollo.io: Sales intelligence platform.
What does Expandi cost vs Apollo.io?
Expandi is a paid tool. Apollo.io is freemium (free tier + paid plans). Visit their websites for detailed pricing.