Fresha vs Square Appointments: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Fresha and Square Appointments side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Fresha leads on higher user rating and lower entry price; Square Appointments leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Fresha
Discover and book beauty and wellness appointments with top-rated salons and spas nearby.
Best for you if:
- • You want easy to use for both clients and businesses
Square Appointments
Manage appointments, staff, and services with free online booking and scheduling software.
Best for you if:
- • You want a free tier before you commit
| At a Glance | Fresha | Square Appointments |
|---|---|---|
Starts at | From $14.95/member/mo, billed monthly Team plan | Free plan, paid from $29/mo, billed monthly Plus plan |
Category | Meeting Scheduling Practice Management | Meeting Scheduling CRM |
Rating | 4.7/5 Capterra 4.8 · G2 4.2 1,450 reviews | 4.5/5 Capterra 4.5 262 reviews |
Free plan | No | Yes |
Watch out for | Overage fees for messages/emails | n/a |
Choose Fresha or Square Appointments?
Choose Fresha if
- You want easy to use for both clients and businesses
- You want comprehensive features for salon management
- Budget matters ($14.95/member/mo, billed monthly vs $29/mo, billed monthly)
Choose Square Appointments if
- You want a free tier before you commit
- You want booking software
- You want square integration
In-Depth Analysis
Fresha
Discover and book beauty and wellness appointments with top-rated salons and spas nearby.
This pricing structure is best for small to medium-sized beauty and wellness businesses looking for scalable solutions.
Watch out
Overage fees for messages/emails
Strengths
- Pro: Easy to use for both clients and businesses
- Pro: Comprehensive features for salon management
- Pro: Attracts new clients through the Fresha marketplace
- Pro: Automated reminders reduce no-shows
- Pro: Flexible pricing with a free tier for basic use
Weaknesses
- Con: Transaction fees apply for online and in-person payments
- Con: Fees for new clients acquired through the Fresha marketplace
- Con: Additional costs for advanced features like client loyalty and enhanced insights
Key features
Square Appointments
Manage appointments, staff, and services with free online booking and scheduling software.
Square Appointments offers a generous Free tier for single-location businesses, making it highly accessible.
Strengths
- Pro: Booking software
- Pro: Square integration
- Pro: Fair pricing
- Pro: Good features
- Pro: Active development
Weaknesses
- Con: Square ecosystem
- Con: Per-staff pricing
- Con: Better alternatives exist
- Con: Feature gaps
- Con: Support varies
Key features
Plans and prices: Fresha vs Square Appointments
| Tool | Plans and prices | Source |
|---|---|---|
| Fresha |
| fresha.com/pricing read Oct 31, 2026 |
| Square Appointments |
| squareup.com/us/en/appointments/pricing read Oct 4, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Fresha pricing and Square Appointments pricing.
Key Takeaways
Fresha
- Higher user rating: 4.7/5 vs 4.5/5
- Lower entry price: $14.95/member/mo, billed monthly vs $29/mo, billed monthly
Square Appointments
- Has a free plan
What the data shows
On the data below, Fresha leads on higher user rating and lower entry price; Square Appointments leads on a free plan. We do not name an overall winner for this pair.
- Fresha has the higher user rating (4.7/5 from 1,450 reviews for Fresha, 4.5/5 from 262 reviews for Square Appointments).
- Fresha has the lower entry price: $14.95/member/mo, billed monthly (Team) against $29/mo, billed monthly (Plus) for Square Appointments.
- Only Square Appointments has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Fresha and Square Appointments compare in 2026?
On the data below, Fresha leads on higher user rating and lower entry price; Square Appointments leads on a free plan. We do not name an overall winner for this pair. Fresha has the higher user rating (4.7/5 from 1,450 reviews for Fresha, 4.5/5 from 262 reviews for Square Appointments). Fresha has the lower entry price: $14.95/member/mo, billed monthly (Team) against $29/mo, billed monthly (Plus) for Square Appointments. Only Square Appointments has a free plan.
What are Fresha and Square Appointments used for?
Fresha: Discover and book beauty and wellness appointments with top-rated salons and spas nearby. Square Appointments: Manage appointments, staff, and services with free online booking and scheduling software.
What does Fresha cost vs Square Appointments?
Fresha's cheapest paid plan is Team at $14.95/member/mo, billed monthly. Square Appointments's cheapest paid plan is Plus at $29/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Fresha and Square Appointments?
Fresha's main strength: easy to use for both clients and businesses. Square Appointments's main strength: booking software.