Freshsales vs Insightly: Which is Better in 2026?
Choosing between Freshsales and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Freshsales is our overall pick for CRM workflows. Pick Insightly if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Freshsales
AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.
Best for you if:
- • AI-powered CRM for lead generation, qualification, and tracking.
- • Automates tasks and provides AI-driven insights for sales efficiency.
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • Unified CRM, marketing automation, and customer service platform.
- • AI-powered features like Copilot automate tasks and enhance sales efficiency.
| At a Glance |  Freshsales |  Insightly |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | CRM | CRM |
Rating | 4.5/5 | 4.1/5 |
Choose Freshsales or Insightly?
Choose Freshsales if
AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.
- Good CRM
- Fair pricing
- Good features
- Budget matters (Free vs Free)
Choose Insightly if
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
- Good for small business CRM
- Project management
- Fair pricing
| Feature | Freshsales | Insightly |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.5/5 1,842 reviews | ★4.1/5 1,586 reviews |
| Categories | CRMSales Engagement | CRMMarketing Automation |
In-Depth Analysis
Freshsales
AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.
Strengths
- +Good CRM
- +Fair pricing
- +Good features
- +Active development
- +Freshworks ecosystem
Weaknesses
- -Per-user pricing
- -Learning curve
- -Better alternatives exist
- -Feature gaps
- -Support varies
Key features
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Strengths
- +Good for small business CRM
- +Project management
- +Fair pricing
- +Google integration
- +Easy to use
Weaknesses
- -Limited features
- -Reporting basic
- -Customization limited
- -Support varies
- -Better for small teams
Key features
Pricing: Freshsales vs Insightly
| Plan | Freshsales | Insightly |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $9 Growth | $29 Plus |
| Tier 3 | $39 Pro | $49 Professional |
| Tier 4 | $59 Enterprise | $99 Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Freshsales pricing and Insightly pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Freshsales
Want the highest-rated option?
Freshsales: 4.5/5 (1,842 reviews). Insightly: 4.1/5 (1,586 reviews).
Go with: Freshsales
Value user reviews?
Freshsales: 1,842 reviews (4.5/5). Insightly: 1,586 reviews (4.1/5).
Go with: Freshsales
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Freshsales is rated higher: 4.5/5 vs 4.1/5.
Key Takeaways
Freshsales
- Higher user rating: 4.5/5 vs 4.1/5
- Larger review base (1,842 reviews)
- Free tier available
- Our pick for this comparison
Insightly
- Choose if you want modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses
The Bottom Line
Freshsales is our pick.
Frequently Asked Questions
Is Freshsales or Insightly better?
Freshsales is rated in our evaluation. Both are freemium.
What are Freshsales and Insightly used for?
Freshsales: AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses..
What does Freshsales cost vs Insightly?
Freshsales is freemium (free tier + paid plans). Insightly is freemium (free tier + paid plans). Visit their websites for detailed pricing.