Freshsales vs Insightly: Which is Better in 2026?
Choosing between Freshsales and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Freshsales wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick. Pick Insightly if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Freshsales
AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.
Best for you if:
- • You want good CRM
- • You want fair pricing
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You want good for small business CRM
- • You want project management
| At a Glance | Freshsales | Insightly |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | CRM | CRM |
Rating | 4.5/5 | 4.1/5 |
Free plan | Yes | Yes |
Choose Freshsales or Insightly?
Choose Freshsales if
AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.
- You want good CRM
- You want fair pricing
- Budget matters (Free vs Free)
Choose Insightly if
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
- You want good for small business CRM
- You want project management
| Feature | Freshsales | Insightly |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.5/5 1,859 reviews | ★4.1/5 1,602 reviews |
| Categories | CRMSales Engagement | CRMMarketing Automation |
In-Depth Analysis
Freshsales
AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.
Freshsales offers a very generous Free tier for up to 3 users, making it accessible for small teams.
Strengths
- +Good CRM
- +Fair pricing
- +Good features
- +Active development
- +Freshworks ecosystem
Weaknesses
- -Per-user pricing
- -Learning curve
- -Better alternatives exist
- -Feature gaps
- -Support varies
Key features
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Insightly's pricing starts fairly with a generous Free tier, but quickly escalates.
Strengths
- +Good for small business CRM
- +Project management
- +Fair pricing
- +Google integration
- +Easy to use
Weaknesses
- -Limited features
- -Reporting basic
- -Customization limited
- -Support varies
- -Better for small teams
Key features
Pricing: Freshsales vs Insightly
| Plan | Freshsales | Insightly |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $9 Growth | $29 Plus |
| Tier 3 | $39 Pro | $49 Professional |
| Tier 4 | $59 Enterprise | $99 Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Freshsales pricing and Insightly pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Freshsales
Want the highest-rated option?
Freshsales: 4.5/5 (1,859 reviews). Insightly: 4.1/5 (1,602 reviews).
Go with: Freshsales
Value user reviews?
Freshsales: 1,859 reviews (4.5/5). Insightly: 1,602 reviews (4.1/5).
Go with: Freshsales
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Freshsales is rated higher: 4.5/5 vs 4.1/5.
Key Takeaways
Freshsales
- Higher user rating: 4.5/5 vs 4.1/5
- Larger review base (1,859 reviews)
- Free tier available
- Our pick for this comparison
Insightly
- Choose if you want modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses
The Bottom Line
Freshsales wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick.
Frequently Asked Questions
Is Freshsales or Insightly better?
Freshsales is rated in our evaluation. Both are freemium.
What are Freshsales and Insightly used for?
Freshsales: AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses..
What does Freshsales cost vs Insightly?
Freshsales is freemium (free tier + paid plans). Insightly is freemium (free tier + paid plans). Visit their websites for detailed pricing.