Getresponse vs Klaviyo: Which is Better in 2026?
Choosing between Getresponse and Klaviyo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Getresponse if you need its specific feature set.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Getresponse
Email marketing, landing pages, and webinars in one platform
Best for you if:
- • You want all-in-one marketing
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want a free tier before you commit
| At a Glance | Getresponse | Klaviyo |
|---|---|---|
Starts at | $13/mo Starter | Free Free plan |
Category | Email Marketing Landing Pages | Email Marketing Marketing Automation |
Rating | 4.5/5 SourceForge 4.7 · G2 4.3 2,614 reviews | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews |
Free plan | No | Yes |
Watch out for | 18% discount requires annual billing | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing |
Choose Getresponse or Klaviyo?
Choose Getresponse if
- You want all-in-one marketing
- You want webinars included
Choose Klaviyo if
- You want a free tier before you commit
- You want e-commerce focused
- You want powerful segmentation
In-Depth Analysis
Getresponse
Email marketing, landing pages, and webinars in one platform
Getresponse offers a fair pricing structure, especially with the Starter tier at $13/month for unlimited sends.
Watch out
18% discount requires annual billing
Strengths
- Pro: All-in-one marketing
- Pro: Webinars included
- Pro: Landing pages
- Pro: Automation
- Pro: Fair pricing
Weaknesses
- Con: UI can be confusing
- Con: Deliverability varies
- Con: Some features basic
- Con: Support response time
- Con: Less modern feel
Key features
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Pricing: Getresponse vs Klaviyo
| Plan | Getresponse | Klaviyo |
|---|---|---|
| Tier 1 | $13 Starter | Free Free |
| Tier 2 | $44 Marketer | $20 Email |
| Tier 3 | $51 Creator | From $35 Email + SMS |
| Tier 4 | Custom Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Getresponse pricing and Klaviyo pricing.
Key Takeaways
Klaviyo
- Higher user rating: 4.6/5 vs 4.5/5
- Free tier available
- Our pick for this comparison
Getresponse
- Larger review base (2,614 reviews)
The Bottom Line
Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan.
Frequently Asked Questions
Is Getresponse or Klaviyo better in 2026?
Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Getresponse for email marketing workflows (main strength: all-in-one marketing). Pick Klaviyo for email marketing workflows (main strength: e-commerce focused).
What are Getresponse and Klaviyo used for?
Getresponse: Email marketing, landing pages, and webinars in one platform. Klaviyo: Email marketing for e-commerce.
What does Getresponse cost vs Klaviyo?
Getresponse's paid plans start at $13/mo (Starter). Klaviyo's paid plans start at Free (Email).
What's the main difference between Getresponse and Klaviyo?
Getresponse's main strength: all-in-one marketing. Klaviyo's main strength: e-commerce focused.