Getresponse vs Klaviyo: Which is Better in 2026?
Choosing between Getresponse and Klaviyo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Klaviyo is our overall pick for email marketing workflows. Pick Getresponse if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Getresponse
Email marketing, landing pages, and webinars in one platform
Best for you if:
- • GetResponse is an email marketing platform with automation and landing page builders
- • It provides email campaigns, autoresponders, webinars, and e-commerce tools
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want to try before committing
- • Klaviyo is an email and SMS marketing platform built specifically for e-commerce
- • It provides advanced segmentation, automation flows, and predictive analytics for online stores
| At a Glance |  Getresponse |  Klaviyo |
|---|---|---|
Starts at | $13/moStarter | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | 4.4/5 | 4.6/5 |
Free plan | No | Yes |
Choose Getresponse or Klaviyo?
Choose Getresponse if
Email marketing, landing pages, and webinars in one platform
- All-in-one marketing
- Webinars included
- Landing pages
Choose Klaviyo if
Email marketing for e-commerce
- E-commerce focused
- Powerful segmentation
- Revenue attribution
| Feature | Getresponse | Klaviyo |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.4/5 3,089 reviews | ★4.6/5 1,898 reviews |
| Categories | Email MarketingLanding Pages | Email MarketingMarketing Automation |
In-Depth Analysis
Getresponse
Email marketing, landing pages, and webinars in one platform
Getresponse offers a fair pricing structure, especially with the Starter tier at $13/month for unlimited sends.
Watch out
18% discount requires annual billing
Strengths
- +All-in-one marketing
- +Webinars included
- +Landing pages
- +Automation
- +Fair pricing
Weaknesses
- -UI can be confusing
- -Deliverability varies
- -Some features basic
- -Support response time
- -Less modern feel
Key features
Klaviyo
Email marketing for e-commerce
Klaviyo offers a genuinely useful free tier (250 contacts, 500 emails/mo) but costs escalate rapidly with list growth, from $30/mo at 1,000 contacts to $150/mo at 10,000 and $1,380/mo at 100,000.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- +E-commerce focused
- +Powerful segmentation
- +Revenue attribution
Weaknesses
- -Expensive at scale
- -Learning curve
Key features
Pricing: Getresponse vs Klaviyo
| Plan | Getresponse | Klaviyo |
|---|---|---|
| Tier 1 | $13 Starter | Free Free |
| Tier 2 | $44 Marketer | $20 Email |
| Tier 3 | $51 Creator | From $35 Email + SMS |
| Tier 4 | Custom Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Getresponse pricing and Klaviyo pricing.
Who Should Use What?
On a budget?
Klaviyo has a free tier. Getresponse is paid only.
Go with: Klaviyo
Want the highest-rated option?
Getresponse: 4.4/5 (3,089 reviews). Klaviyo: 4.6/5 (1,898 reviews).
Go with: Klaviyo
Value user reviews?
Getresponse: 3,089 reviews (4.4/5). Klaviyo: 1,898 reviews (4.6/5).
Go with: Getresponse
3 Questions to Help You Decide
What's your budget?
Getresponse is paid. Klaviyo is freemium. Klaviyo lets you start free.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Klaviyo is rated higher: 4.6/5 vs 4.4/5.
Key Takeaways
Klaviyo
- Higher user rating: 4.6/5 vs 4.4/5
- Free tier available
- Our pick for this comparison
Getresponse
- Larger review base (3,089 reviews)
The Bottom Line
Klaviyo is our pick.
Frequently Asked Questions
Is Getresponse or Klaviyo better?
Klaviyo is rated in our evaluation. Getresponse is paid and Klaviyo is freemium.
What are Getresponse and Klaviyo used for?
Getresponse: Email marketing, landing pages, and webinars in one platform. Klaviyo: Email marketing for e-commerce.
What does Getresponse cost vs Klaviyo?
Getresponse is a paid tool. Klaviyo is freemium (free tier + paid plans). Visit their websites for detailed pricing.