HockeyStack vs Lusha: Which Should You Choose in 2026?
Choosing between HockeyStack and Lusha comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
HockeyStack
AI-powered GTM intelligence and automation for B2B marketing, sales, and RevOps teams.
Best for you if:
- • You need revenue intelligence features specifically
- • Unifies B2B marketing, sales, and RevOps data for GTM intelligence.
- • Utilizes AI agents (Odin, Nova, NEX-LM) to analyze data, automate workflows, and provide recommendations.
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You want the higher-rated option (8.2/10 vs 0.0/10)
- • You want to try before committing
- • You need lead generation features specifically
- • Lusha is a B2B contact data platform for sales prospecting
- • It provides verified email addresses and phone numbers for leads
| At a Glance |  HockeyStack |  Lusha |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Revenue Intelligence | Lead Generation |
Rating | —/100 | 82/100 |
| Feature | HockeyStack | Lusha |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Revenue IntelligenceBusiness Intelligence | Lead GenerationSales Intelligence |
Understanding the Differences
Both HockeyStack and Lusha solve similar problems, but they approach them differently.HockeyStack positions itself as "ai-powered gtm intelligence and automation for b2b marketing, sales, and revops teams." while Lushafocuses on "b2b sales intelligence platform with verified contact data and ai insights". These differences matter depending on what you're trying to accomplish.
When to Choose HockeyStack
HockeyStack makes sense if you're looking for a comprehensive paid solution.
When to Choose Lusha
Lusha is worth considering if you need a flexible option with both free and paid tiers tool. Scoring 82/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Lusha won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Lusha
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Lusha is built for teams that are leveling up.
We'd pick: Lusha
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. HockeyStack is built for organizations like yours.
We'd pick: HockeyStack
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Lusha has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Lusha higher (82/100). But the community has upvoted Lusha more (0 votes). Pick your source of truth.
Key Takeaways
What Lusha Does Better
- Higher overall score (82/100)
- Our recommendation for most use cases
Consider HockeyStack If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Lusha (82/100). But the honest answer is that "better" depends on your situation. Lusha scores higher in our analysis, but HockeyStack might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is HockeyStack or Lusha better?
Based on our analysis, Lusha scores higher with 82/100. HockeyStack ispaid while Lusha is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from HockeyStack to Lusha easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do HockeyStack and Lusha offer free trials?
Most software in this category offers free trials or free tiers. HockeyStack is paid with potential trial.Lusha is freemium with a free tier. Visit their websites for current trial offers.