Hotjar vs Sprig: Which is Better in 2026?
Choosing between Hotjar and Sprig comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hotjar
Heatmaps and session recordings
Best for you if:
- • You want to try before committing
- • You need heatmaps features specifically
- • Behavior analytics tool with heatmaps, session recordings, and user feedback surveys.
- • Visualizes clicks, scrolls, and mouse movements to understand how visitors interact with pages.
Sprig
In-product user research platform
Best for you if:
- • You need user research features specifically
- • Sprig is a product research platform for in-product surveys
- • It collects user feedback at key moments in the product experience
| At a Glance |  Hotjar |  Sprig |
|---|---|---|
Starts at | FreeFree tier available | $175/monthStarter |
Best For | Heatmaps | User Research |
Rating | 4.5/5 | 4.5/5 |
Choose Hotjar or Sprig?
Choose Hotjar if
Heatmaps and session recordings
- Easy to use
- Visual heatmaps
- User feedback
- Budget matters (Free vs $175/month)
- Your work is heatmaps-shaped, not user research-shaped
Choose Sprig if
In-product user research platform
- Product research
- In-app surveys
- Good analytics
- Your work is user research-shaped, not heatmaps-shaped
| Feature | Hotjar | Sprig |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | ★4.5/5 878 reviews | ★4.5/5 105 reviews |
| Categories | HeatmapsAnalytics | User ResearchProduct Analytics |
In-Depth Analysis
Hotjar
Heatmaps and session recordings
Strengths
- +Easy to use
- +Visual heatmaps
- +User feedback
Weaknesses
- -Limited analytics
- -Can slow site
Key features
Sprig
In-product user research platform
Strengths
- +Product research
- +In-app surveys
- +Good analytics
- +Active development
- +Good for feedback
Weaknesses
- -Expensive
- -Per-MAU pricing
- -Learning curve
- -Feature gaps
- -Better for larger teams
Key features
Pricing: Hotjar vs Sprig
| Plan | Hotjar | Sprig |
|---|---|---|
| Tier 1 | Free Basic | Free Free |
| Tier 2 | $39 Plus | $175 month Starter |
| Tier 3 | $99 Business | custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Hotjar pricing and Sprig pricing.
Who Should Use What?
On a budget?
Hotjar has a free tier. Sprig is paid only.
Go with: Hotjar
Want the highest-rated option?
Hotjar: 4.5/5 (878 reviews). Sprig: 4.5/5 (105 reviews).
Go with: Hotjar
Value user reviews?
Hotjar: 878 reviews (4.5/5). Sprig: 105 reviews (4.5/5).
Go with: Hotjar
3 Questions to Help You Decide
What's your budget?
Hotjar is freemium. Sprig is paid. Hotjar lets you start free.
What's your use case?
Hotjar is a heatmaps tool. Sprig is in user research. Pick the category that matches your needs.
How important are ratings?
Both are rated 4.5/5.
Key Takeaways
Hotjar
- Larger review base (878 reviews)
- Free tier available
- Our pick for this comparison
Sprig
- Better fit for user research
The Bottom Line
Hotjar is our pick.
Frequently Asked Questions
Is Hotjar or Sprig better?
Hotjar is rated in our evaluation. Hotjar is freemium and Sprig is paid.
What are Hotjar and Sprig used for?
Hotjar: Heatmaps and session recordings. Sprig: In-product user research platform.
What does Hotjar cost vs Sprig?
Hotjar is freemium (free tier + paid plans). Sprig is a paid tool. Visit their websites for detailed pricing.