Hotjar vs Sprig: Which is Better in 2026?
Choosing between Hotjar and Sprig comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Hotjar wins this matchup. Our overall Survey Tools pick is Google Forms. Our free Survey Tools pick is Google Forms. Pick Sprig if you need user research.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hotjar
Heatmaps and session recordings
Best for you if:
- • You want a free tier before you commit
- • You want easy to use
- • You want visual heatmaps
Sprig
In-product user research platform
Best for you if:
- • You want product research
- • You want in-app surveys
| At a Glance | Hotjar | Sprig |
|---|---|---|
Starts at | FreeFree tier available | $175/monthStarter |
Best For | Heatmaps | User Research |
Rating | 3.8/5 | 4.3/5 |
Free plan | Yes | No |
Choose Hotjar or Sprig?
Choose Hotjar if
Heatmaps and session recordings
- You want a free tier before you commit
- You want easy to use
- You want visual heatmaps
- Budget matters (Free vs $175/month)
- Your work is heatmaps-shaped, not user research-shaped
Choose Sprig if
In-product user research platform
- You want product research
- You want in-app surveys
- Your work is user research-shaped, not heatmaps-shaped
| Feature | Hotjar | Sprig |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | ★3.8/5 948 reviews | ★4.3/5 199 reviews |
| Categories | HeatmapsAnalytics | User ResearchProduct Analytics |
In-Depth Analysis
Hotjar
Heatmaps and session recordings
Hotjar (now Contentsquare) offers solid heatmaps and recordings but pricing got complicated after the merger.
Watch out
Three separate products (Observe, Ask, Engage) each billed independently
Strengths
- +Easy to use
- +Visual heatmaps
- +User feedback
Weaknesses
- -Limited analytics
- -Can slow site
Key features
Sprig
In-product user research platform
Sprig's pricing is fair for its target market, offering a generous Free tier and a well-priced Starter tier at $175/month for growing products.
Watch out
Potential for overage fees
Strengths
- +Product research
- +In-app surveys
- +Good analytics
- +Active development
- +Good for feedback
Weaknesses
- -Expensive
- -Per-MAU pricing
- -Learning curve
- -Feature gaps
- -Better for larger teams
Key features
Pricing: Hotjar vs Sprig
| Plan | Hotjar | Sprig |
|---|---|---|
| Tier 1 | Free Basic | Free Free |
| Tier 2 | $39 Plus | $175 month Starter |
| Tier 3 | $99 Business | custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Hotjar pricing and Sprig pricing.
Who Should Use What?
On a budget?
Hotjar has a free tier. Sprig is paid only.
Go with: Hotjar
Want the highest-rated option?
Hotjar: 3.8/5 (948 reviews). Sprig: 4.3/5 (199 reviews).
Go with: Sprig
Value user reviews?
Hotjar: 948 reviews (3.8/5). Sprig: 199 reviews (4.3/5).
Go with: Hotjar
3 Questions to Help You Decide
What's your budget?
Hotjar is freemium. Sprig is paid. Hotjar lets you start free.
What's your use case?
Hotjar is a heatmaps tool. Sprig is in user research. Pick the category that matches your needs.
How important are ratings?
Sprig is rated higher: 4.3/5 vs 3.8/5.
Key Takeaways
Hotjar
- Larger review base (948 reviews)
- Free tier available
- Our pick for this comparison
Sprig
- Higher user rating: 4.3/5 vs 3.8/5
- Better fit for user research
The Bottom Line
Hotjar wins this matchup. Our overall Survey Tools pick is Google Forms. Our free Survey Tools pick is Google Forms.
Frequently Asked Questions
Is Hotjar or Sprig better?
Hotjar is rated in our evaluation. Hotjar is freemium and Sprig is paid.
What are Hotjar and Sprig used for?
Hotjar: Heatmaps and session recordings. Sprig: In-product user research platform.
What does Hotjar cost vs Sprig?
Hotjar is freemium (free tier + paid plans). Sprig is a paid tool. Visit their websites for detailed pricing.