Hotjar vs Sprig: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Hotjar and Sprig side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Sprig leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Hotjar
Heatmaps and session recordings
Best for you if:
- • You want a free tier before you commit
Sprig
Enterprise survey platform powered by AI agents that help teams move from question to insight faster.
Best for you if:
- • You want surveys
| At a Glance | Hotjar | Sprig |
|---|---|---|
Starts at | Free plan, paid from $49/mo, billed yearly Growth plan | Free plan, paid from $175/mo, billed monthly Starter plan |
Category | Web Analytics Heatmaps | Product Analytics Survey Tools |
Rating | 3.8/5 Capterra 4.6 · G2 4.3 · Trustpilot 2.4 948 reviews | 4.3/5 G2 4.3 199 reviews |
Free plan | Yes | No |
Watch out for | Three separate products (Observe, Ask, Engage) each billed independently | n/a |
Choose Hotjar or Sprig?
Choose Hotjar if
- You want a free tier before you commit
- You want easy to use
- You want visual heatmaps
- You work in web analytics, not product analytics
Choose Sprig if
- You want surveys
- You want speed
- You work in product analytics, not web analytics
In-Depth Analysis
Hotjar
Heatmaps and session recordings
Hotjar (now Contentsquare) offers solid heatmaps and recordings but pricing got complicated after the merger.
Watch out
Three separate products (Observe, Ask, Engage) each billed independently
Strengths
- Pro: Easy to use
- Pro: Visual heatmaps
- Pro: User feedback
Weaknesses
- Con: Limited analytics
- Con: Can slow site
Key features
Sprig
Enterprise survey platform powered by AI agents that help teams move from question to insight faster.
Strengths
- Pro: Surveys
- Pro: Speed
- Pro: Advanced quant
Weaknesses
- Con: Moderated or AI-moderated live interviews
- Con: Contact-center or case management
- Con: Offline fieldwork
Key features
Plans and prices: Hotjar vs Sprig
| Tool | Plans and prices | Source |
|---|---|---|
| Hotjar |
| contentsquare.com/pricing read Nov 1, 2026 |
| Sprig |
| sprig.com/pricing read Sep 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Hotjar pricing and Sprig pricing.
Key Takeaways
Hotjar
- Choose if you want heatmaps and session recordings
Sprig
- Higher user rating: 4.3/5 vs 3.8/5
What the data shows
On the data below, Sprig leads on higher user rating. We do not name an overall winner for this pair.
- Sprig has the higher user rating (3.8/5 from 948 reviews for Hotjar, 4.3/5 from 199 reviews for Sprig).
- Entry prices are not ranked, they are charged on different bases: Hotjar $49/mo, billed yearly; Sprig $175/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Hotjar and Sprig compare in 2026?
On the data below, Sprig leads on higher user rating. We do not name an overall winner for this pair. Sprig has the higher user rating (3.8/5 from 948 reviews for Hotjar, 4.3/5 from 199 reviews for Sprig). Entry prices are not ranked, they are charged on different bases: Hotjar $49/mo, billed yearly; Sprig $175/mo, billed monthly. Both have a free plan.
What are Hotjar and Sprig used for?
Hotjar: Heatmaps and session recordings. Sprig: Enterprise survey platform powered by AI agents that help teams move from question to insight faster.
What does Hotjar cost vs Sprig?
Hotjar's cheapest paid plan is Growth at $49/mo, billed yearly; it also has a free plan. Sprig's cheapest paid plan is Starter at $175/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Hotjar and Sprig?
Hotjar's main strength: easy to use. Sprig's main strength: surveys.