HubSpot Marketing vs SharpSpring: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for HubSpot Marketing and SharpSpring side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, HubSpot Marketing leads on lower entry price and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
HubSpot Marketing
Marketing automation by HubSpot
Best for you if:
- • You want complete inbound marketing platform
SharpSpring
Marketing automation for agencies
Best for you if:
- • You want consolidates marketing automation, sales automation, and CRM into a single platform, eliminating data silos
| At a Glance | HubSpot Marketing | SharpSpring |
|---|---|---|
Starts at | Free plan, paid from $20/seat/mo, billed monthly Starter plan | From $449/mo, billed monthly 1K Contacts plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.4/5 G2 4.4 · SourceForge 4.6 14,991 reviews | 4.6/5 Capterra 4.7 · G2 4.5 1,336 reviews |
Free plan | No | No |
Watch out for | Onboarding fees for higher tiers | Potential overage fees for contacts |
Choose HubSpot Marketing or SharpSpring?
Choose HubSpot Marketing if
- You want complete inbound marketing platform
- You want excellent CRM integration
- Budget matters ($20/seat/mo, billed monthly vs $449/mo, billed monthly)
Choose SharpSpring if
- You want consolidates marketing automation, sales automation, and CRM into a single platform, eliminating data silos
- You want offers a flexible and affordable pricing model, especially for agencies, with month-to-month contracts available
In-Depth Analysis
HubSpot Marketing
Marketing automation by HubSpot
HubSpot Marketing's pricing is generous for small businesses with its robust Free Tools and Starter tier at $20/month.
Watch out
Onboarding fees for higher tiers
Strengths
- Pro: Complete inbound marketing platform
- Pro: Excellent CRM integration
- Pro: Powerful marketing automation
- Pro: Great for content marketing
- Pro: Comprehensive analytics
Weaknesses
- Con: Very expensive, with paid tiers starting at a high price point
- Con: Steep learning curve
- Con: Contracts are inflexible
- Con: Can be overkill for small businesses
- Con: Some features feel basic individually
Key features
SharpSpring
Marketing automation for agencies
SharpSpring's pricing, starting at $449/month for 1K contacts, is on the higher end for small businesses but offers robust features.
Watch out
Potential overage fees for contacts
Strengths
- Pro: Consolidates marketing automation, sales automation, and CRM into a single platform, eliminating data silos.
- Pro: Offers a flexible and affordable pricing model, especially for agencies, with month-to-month contracts available.
- Pro: Provides extensive features for agencies, including single sign-on, rebrandable interface, and multi-client management.
- Pro: Includes a built-in CRM that is optional and integrates well with other CRMs.
- Pro: Offers unlimited users and support across various plans, including agency-specific offerings.
Weaknesses
- Con: Specific pricing details for SMBs are not explicitly listed, making it difficult to compare without a demo.
- Con: The comparison page with HubSpot focuses heavily on cost advantages, which might imply feature parity isn't always superior.
- Con: The product's capabilities are described broadly, requiring a demo to understand the depth of each feature.
Key features
Plans and prices: HubSpot Marketing vs SharpSpring
| Tool | Plans and prices | Source |
|---|---|---|
| HubSpot Marketing |
| hubspot.com/products/marketing read Nov 1, 2026 |
| SharpSpring |
| sharpspring.com read Oct 7, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on HubSpot Marketing pricing and SharpSpring pricing.
Key Takeaways
HubSpot Marketing
- Lower entry price: $20/seat/mo, billed monthly vs $449/mo, billed monthly
- Has a free plan
SharpSpring
- Choose if you want marketing automation for agencies
What the data shows
On the data below, HubSpot Marketing leads on lower entry price and a free plan. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 14,991 reviews for HubSpot Marketing, 4.6/5 from 1,336 reviews for SharpSpring).
- HubSpot Marketing has the lower entry price: $20/seat/mo, billed monthly (Starter) against $449/mo, billed monthly (1K Contacts) for SharpSpring.
- Only HubSpot Marketing has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
What Users Say
HubSpot Marketing Reviews
Almost all of a marketer’s tasks are in one window, whereas before you had to check campaign results in different windows, today you can save a lot of time on analysis.
Frequently Asked Questions
How do HubSpot Marketing and SharpSpring compare in 2026?
On the data below, HubSpot Marketing leads on lower entry price and a free plan. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.4/5 from 14,991 reviews for HubSpot Marketing, 4.6/5 from 1,336 reviews for SharpSpring). HubSpot Marketing has the lower entry price: $20/seat/mo, billed monthly (Starter) against $449/mo, billed monthly (1K Contacts) for SharpSpring. Only HubSpot Marketing has a free plan.
What are HubSpot Marketing and SharpSpring used for?
HubSpot Marketing: Marketing automation by HubSpot. SharpSpring: Marketing automation for agencies.
What does HubSpot Marketing cost vs SharpSpring?
HubSpot Marketing's cheapest paid plan is Starter at $20/seat/mo, billed monthly. SharpSpring's cheapest paid plan is 1K Contacts at $449/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between HubSpot Marketing and SharpSpring?
HubSpot Marketing's main strength: complete inbound marketing platform. SharpSpring's main strength: consolidates marketing automation, sales automation, and CRM into a single platform, eliminating data silos.