HubSpot vs Keeping: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for HubSpot and Keeping side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, HubSpot leads on lower entry price and a free plan; Keeping leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want a free tier before you commit
Keeping
Transform Gmail into a powerful shared inbox and help desk for your team.
Best for you if:
- • You want a tool that seamlessly integrates with Gmail, requiring no new logins or training
| At a Glance | HubSpot | Keeping |
|---|---|---|
Starts at | Free plan, paid from $7/seat/mo, billed monthly Starter plan | From $19/user/mo, billed monthly Essentials plan |
Category | CRM Workflow Automation | Productivity Email |
Rating | 3.9/5 G2 4.4 · Capterra 4.5 · TrustRadius 4.3 19,150 reviews | 4.5/5 G2 4.5 · SourceForge 4.3 · Capterra 4.8 153 reviews |
Free plan | Yes | No |
Watch out for | Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts. | n/a |
Choose HubSpot or Keeping?
Choose HubSpot if
- You want a free tier before you commit
- Budget matters ($7/seat/mo, billed monthly vs $19/user/mo, billed monthly)
Choose Keeping if
- You want a tool that seamlessly integrates with Gmail, requiring no new logins or training
- You want a tool that prevents email overlap and improves team accountability with assignment and collision detection
In-Depth Analysis
HubSpot
CRM platform for scaling businesses
HubSpot's pricing is the most complex in SaaS, 7 Hubs, 4 tiers each, per-seat AND per-contact charges, plus mandatory onboarding fees.
Watch out
Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts.
Strengths
- Pro: Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- Pro: Unified platform eliminates data silos between marketing, sales, and service teams
- Pro: Intuitive interface with short learning curve compared to Salesforce
- Pro: Extensive integration marketplace and open API for custom connections
- Pro: HubSpot Academy provides free certifications and high-quality training content
Weaknesses
- Con: Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
- Con: Marketing contacts model means you pay more as your database grows
- Con: CMS is less flexible than WordPress for heavily customized websites
- Con: Reporting and analytics lag behind dedicated BI tools like Looker or Tableau
- Con: Contract terms require annual commitment; no monthly billing on higher tiers
Key features
Keeping
Transform Gmail into a powerful shared inbox and help desk for your team.
It's best for small to medium-sized businesses looking to streamline their Gmail-based customer support.
Strengths
- Pro: Seamlessly integrates with Gmail, requiring no new logins or training.
- Pro: Prevents email overlap and improves team accountability with assignment and collision detection.
- Pro: Offers robust analytics to track performance and identify bottlenecks.
- Pro: Easy to set up and use with a Chrome extension.
- Pro: Scalable with unlimited shared mailboxes in higher tiers.
Weaknesses
- Con: Requires a paid subscription, no free tier available.
- Con: Reliance on Gmail means users are tied to the Google ecosystem.
- Con: Some advanced features like unlimited integrations are only available in higher-priced plans.
Key features
Plans and prices: HubSpot vs Keeping
| Tool | Plans and prices | Source |
|---|---|---|
| HubSpot |
| hubspot.com/pricing read Nov 12, 2026 |
| Keeping |
| keeping.com/pricing read Nov 9, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on HubSpot pricing and Keeping pricing.
Key Takeaways
HubSpot
- Lower entry price: $7/seat/mo, billed monthly vs $19/user/mo, billed monthly
- Has a free plan
Keeping
- Higher user rating: 4.5/5 vs 3.9/5
What the data shows
On the data below, HubSpot leads on lower entry price and a free plan; Keeping leads on higher user rating. We do not name an overall winner for this pair.
- Keeping has the higher user rating (3.9/5 from 19,150 reviews for HubSpot, 4.5/5 from 153 reviews for Keeping).
- HubSpot has the lower entry price: $7/seat/mo, billed monthly (Starter) against $19/user/mo, billed monthly (Essentials) for Keeping.
- Only HubSpot has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do HubSpot and Keeping compare in 2026?
On the data below, HubSpot leads on lower entry price and a free plan; Keeping leads on higher user rating. We do not name an overall winner for this pair. Keeping has the higher user rating (3.9/5 from 19,150 reviews for HubSpot, 4.5/5 from 153 reviews for Keeping). HubSpot has the lower entry price: $7/seat/mo, billed monthly (Starter) against $19/user/mo, billed monthly (Essentials) for Keeping. Only HubSpot has a free plan.
What are HubSpot and Keeping used for?
HubSpot: CRM platform for scaling businesses. Keeping: Transform Gmail into a powerful shared inbox and help desk for your team.
What does HubSpot cost vs Keeping?
HubSpot's cheapest paid plan is Starter at $7/seat/mo, billed monthly; it also has a free plan. Keeping's cheapest paid plan is Essentials at $19/user/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 12, 2026.
What's the main difference between HubSpot and Keeping?
HubSpot's main strength: generous free tier with CRM, forms, email, live chat, and basic reporting at no cost. Keeping's main strength: seamlessly integrates with Gmail, requiring no new logins or training.
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