HubSpot vs Lemlist: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for HubSpot and Lemlist side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, HubSpot leads on a free plan; Lemlist leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
Lemlist
Multichannel sales outreach with AI personalization and lead data
Best for you if:
- • You want multi-channel outreach
| At a Glance | HubSpot | Lemlist |
|---|---|---|
Starts at | Free plan, paid from $7/mo, billed monthly Starter plan | From $55/mo, billed yearly Email plan |
Category | CRM Workflow Automation | Sales Engagement Lead Generation |
Rating | 3.9/5 G2 4.4 · Capterra 4.5 · TrustRadius 4.3 19,150 reviews | 4.6/5 G2 4.6 · Capterra 4.6 2,554 reviews |
Free plan | No | No |
Watch out for | Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts. | Enterprise tier requires 5+ user minimum. |
Choose HubSpot or Lemlist?
Choose HubSpot if
- You want generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- You want unified platform eliminates data silos between marketing, sales, and service teams
- You work in CRM, not sales engagement
Choose Lemlist if
- You want multi-channel outreach
- You want good personalization features
- You work in sales engagement, not CRM
In-Depth Analysis
HubSpot
CRM platform for scaling businesses
HubSpot's pricing is the most complex in SaaS, 7 Hubs, 4 tiers each, per-seat AND per-contact charges, plus mandatory onboarding fees.
Watch out
Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts.
Strengths
- Pro: Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- Pro: Unified platform eliminates data silos between marketing, sales, and service teams
- Pro: Intuitive interface with short learning curve compared to Salesforce
- Pro: Extensive integration marketplace and open API for custom connections
- Pro: HubSpot Academy provides free certifications and high-quality training content
Weaknesses
- Con: Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
- Con: Marketing contacts model means you pay more as your database grows
- Con: CMS is less flexible than WordPress for heavily customized websites
- Con: Reporting and analytics lag behind dedicated BI tools like Looker or Tableau
- Con: Contract terms require annual commitment; no monthly billing on higher tiers
Key features
Lemlist
Multichannel sales outreach with AI personalization and lead data
Lemlist's pricing is on the higher side compared to some market alternatives, with the Email Pro tier starting at $69/user/month.
Watch out
Enterprise tier requires 5+ user minimum.
Strengths
- Pro: Multi-channel outreach
- Pro: Good personalization features
- Pro: Built-in email warm-up
- Pro: LinkedIn automation
Weaknesses
- Con: Expensive for solo users
- Con: Learning curve
- Con: Limited CRM features
Key features
Plans and prices: HubSpot vs Lemlist
| Tool | Plans and prices | Source |
|---|---|---|
| HubSpot |
| hubspot.com/pricing read Nov 2, 2026 |
| Lemlist |
| lemlist.com/pricing read Oct 23, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on HubSpot pricing and Lemlist pricing.
Key Takeaways
HubSpot
- Has a free plan
Lemlist
- Higher user rating: 4.6/5 vs 3.9/5
What the data shows
On the data below, HubSpot leads on a free plan; Lemlist leads on higher user rating. We do not name an overall winner for this pair.
- Lemlist has the higher user rating (3.9/5 from 19,150 reviews for HubSpot, 4.6/5 from 2,554 reviews for Lemlist).
- Entry prices are not ranked, they are charged on different bases: HubSpot $7/mo, billed monthly; Lemlist $55/mo, billed yearly.
- Only HubSpot has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do HubSpot and Lemlist compare in 2026?
On the data below, HubSpot leads on a free plan; Lemlist leads on higher user rating. We do not name an overall winner for this pair. Lemlist has the higher user rating (3.9/5 from 19,150 reviews for HubSpot, 4.6/5 from 2,554 reviews for Lemlist). Entry prices are not ranked, they are charged on different bases: HubSpot $7/mo, billed monthly; Lemlist $55/mo, billed yearly. Only HubSpot has a free plan.
What are HubSpot and Lemlist used for?
HubSpot: CRM platform for scaling businesses. Lemlist: Multichannel sales outreach with AI personalization and lead data.
What does HubSpot cost vs Lemlist?
HubSpot's cheapest paid plan is Starter at $7/mo, billed monthly. Lemlist's cheapest paid plan is Email at $55/mo, billed yearly. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between HubSpot and Lemlist?
HubSpot's main strength: generous free tier with CRM, forms, email, live chat, and basic reporting at no cost. Lemlist's main strength: multi-channel outreach.