Insightly vs Odoo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Insightly and Odoo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Insightly leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You want good for small business CRM
Odoo
All-in-one open-source business management software with a vast app ecosystem.
Best for you if:
- • You want all-in-one ERP
| At a Glance | Insightly | Odoo |
|---|---|---|
Starts at | Free plan, paid from $29/user/mo, billed monthly Plus plan | Free plan, paid from $31.10/user/mo, billed monthly Standard plan |
Category | CRM Marketing Automation | Accounting CRM |
Rating | 4.1/5 G2 4.2 · Capterra 4.0 1,602 reviews | 4.2/5 Capterra 4.2 · G2 4.2 1,686 reviews |
Free plan | Yes | Yes |
Choose Insightly or Odoo?
Choose Insightly if
- You want good for small business CRM
- You want project management
- Budget matters ($29/user/mo, billed monthly vs $31.10/user/mo, billed monthly)
- You work in CRM, not accounting
Choose Odoo if
- You want all-in-one ERP
- You want open source core
- You work in accounting, not CRM
In-Depth Analysis
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Insightly's pricing starts fairly with a generous Free tier, but quickly escalates.
Strengths
- Pro: Good for small business CRM
- Pro: Project management
- Pro: Fair pricing
- Pro: Google integration
- Pro: Easy to use
Weaknesses
- Con: Limited features
- Con: Reporting basic
- Con: Customization limited
- Con: Support varies
- Con: Better for small teams
Key features
Odoo
All-in-one open-source business management software with a vast app ecosystem.
Odoo offers exceptional value for ERP.
Strengths
- Pro: All-in-one ERP
- Pro: Open source core
- Pro: Many modules
- Pro: Customizable
- Pro: Fair pricing
Weaknesses
- Con: Complex setup
- Con: Learning curve
- Con: Customization needs dev
- Con: Support varies
- Con: Hosting complex
Key features
Plans and prices: Insightly vs Odoo
| Tool | Plans and prices | Source |
|---|---|---|
| Insightly |
| insightly.com read Oct 3, 2026 |
| Odoo |
| odoo.com/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Insightly pricing and Odoo pricing.
Key Takeaways
Insightly
- Lower entry price: $29/user/mo, billed monthly vs $31.10/user/mo, billed monthly
Odoo
- Choose if you want all-in-one open-source business management software with a vast app ecosystem
What the data shows
On the data below, Insightly leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.1/5 from 1,602 reviews for Insightly, 4.2/5 from 1,686 reviews for Odoo).
- Insightly has the lower entry price: $29/user/mo, billed monthly (Plus) against $31.10/user/mo, billed monthly (Standard) for Odoo.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Insightly and Odoo compare in 2026?
On the data below, Insightly leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.1/5 from 1,602 reviews for Insightly, 4.2/5 from 1,686 reviews for Odoo). Insightly has the lower entry price: $29/user/mo, billed monthly (Plus) against $31.10/user/mo, billed monthly (Standard) for Odoo. Both have a free plan.
What are Insightly and Odoo used for?
Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses. Odoo: All-in-one open-source business management software with a vast app ecosystem.
What does Insightly cost vs Odoo?
Insightly's cheapest paid plan is Plus at $29/user/mo, billed monthly; it also has a free plan. Odoo's cheapest paid plan is Standard at $31.10/user/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Insightly and Odoo?
Insightly's main strength: good for small business CRM. Odoo's main strength: all-in-one ERP.