Iterable vs Klaviyo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Iterable and Klaviyo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Iterable
Growth marketing platform for cross-channel campaigns
Klaviyo
Email marketing for e-commerce
| At a Glance | Iterable | Klaviyo |
|---|---|---|
Starts at | Not published | Free plan, paid from $20/mo, billed monthly Email plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.4/5 G2 4.4 · Capterra 4.3 887 reviews | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews |
Free plan | n/a | Yes |
Watch out for | n/a | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing |
Choose Iterable or Klaviyo?
Choose Iterable if
- You need marketing automation features specifically.
Choose Klaviyo if
- You need marketing automation features specifically.
In-Depth Analysis
Iterable
Growth marketing platform for cross-channel campaigns
However, custom pricing often indicates a higher cost, likely positioning it as an expensive option compared to platforms with transparent, lower-tier pricing.
Strengths
- Pro: AI-powered communication platform for personalized customer engagement.
- Pro: Automated journeys increase purchase frequency and customer loyalty.
- Pro: Leverages real-time behavioral data to drive engagement and email click rates.
- Pro: Accelerates upsell opportunities across multiple channels.
- Pro: Seamless integrations with a wide range of marketing and data platforms (e.g., AWS SES, Segment, Snowflake, Mixpanel, Facebook Custom Audiences).
Weaknesses
- Con: Requires company email for demo requests, which might deter some users.
- Con: The platform's advanced features and integrations might have a steep learning curve for new users.
- Con: Specific pricing information is not readily available, requiring direct contact for details.
Key features
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Plans and prices: Iterable vs Klaviyo
| Tool | Plans and prices | Source |
|---|---|---|
| Iterable |
| iterable.com read Sep 29, 2026 |
| Klaviyo |
| klaviyo.com/pricing read Oct 5, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Iterable pricing and Klaviyo pricing.
Key Takeaways
Iterable
- Worth considering for marketing automation
Klaviyo
- Worth considering for marketing automation
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 887 reviews for Iterable, 4.6/5 from 1,901 reviews for Klaviyo).
- Klaviyo starts at $20/mo, billed monthly; Iterable has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Iterable and Klaviyo compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.4/5 from 887 reviews for Iterable, 4.6/5 from 1,901 reviews for Klaviyo). Klaviyo starts at $20/mo, billed monthly; Iterable has no public paid plan price on file.
What are Iterable and Klaviyo used for?
Iterable: Growth marketing platform for cross-channel campaigns. Klaviyo: Email marketing for e-commerce.
What does Iterable cost vs Klaviyo?
Iterable has no public paid-plan price on file. Klaviyo's cheapest paid plan is Email at $20/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 5, 2026.
What's the main difference between Iterable and Klaviyo?
Iterable's main strength: AI-powered communication platform for personalized customer engagement. Klaviyo's main strength: e-commerce focused.
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