Klaviyo vs Loops: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Klaviyo and Loops side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Klaviyo leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
Loops
SaaS email platform for transactional, marketing, and product-triggered messages
Best for you if:
- • You want beautiful emails
| At a Glance | Klaviyo | Loops |
|---|---|---|
Starts at | Free plan, paid from $20/mo, billed monthly Email plan | Free plan, paid from $25/mo, billed monthly Starter plan |
Category | Email Marketing Marketing Automation | Email Marketing Transactional Email |
Rating | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews | 4.6/5 G2 4.6 9 reviews |
Free plan | Yes | Yes |
Watch out for | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing | Overage fees for contacts/sends beyond tier limits |
Choose Klaviyo or Loops?
Choose Klaviyo if
- You want e-commerce focused
- You want powerful segmentation
- Budget matters ($20/mo, billed monthly vs $25/mo, billed monthly)
Choose Loops if
- You want beautiful emails
- You want SaaS-focused
In-Depth Analysis
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Loops
SaaS email platform for transactional, marketing, and product-triggered messages
Loops offers a fair pricing structure, especially with its generous Free tier for up to 1K contacts.
Watch out
Overage fees for contacts/sends beyond tier limits
Strengths
- Pro: Beautiful emails
- Pro: SaaS-focused
- Pro: Modern UX
Weaknesses
- Con: Newer platform
Key features
Plans and prices: Klaviyo vs Loops
| Tool | Plans and prices | Source |
|---|---|---|
| Klaviyo |
| klaviyo.com/pricingread Oct 5, 2026 |
| Loops |
| loops.so/pricingread Oct 7, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Klaviyo pricing and Loops pricing.
Key Takeaways
Klaviyo
- Lower entry price: $20/mo, billed monthly vs $25/mo, billed monthly
Loops
- Choose if you want SaaS email platform for transactional, marketing, and product-triggered messages
What the data shows
On the data below, Klaviyo leads on lower entry price. We do not name an overall winner for this pair.
- User ratings rest on too few reviews to rank (4.6/5 from 1,901 reviews for Klaviyo, 4.6/5 from 9 reviews for Loops; we compare ratings only above 20 reviews on both sides).
- Klaviyo has the lower entry price: $20/mo, billed monthly (Email) against $25/mo, billed monthly (Starter) for Loops.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Klaviyo and Loops compare in 2026?
On the data below, Klaviyo leads on lower entry price. We do not name an overall winner for this pair. User ratings rest on too few reviews to rank (4.6/5 from 1,901 reviews for Klaviyo, 4.6/5 from 9 reviews for Loops; we compare ratings only above 20 reviews on both sides). Klaviyo has the lower entry price: $20/mo, billed monthly (Email) against $25/mo, billed monthly (Starter) for Loops. Both have a free plan.
What are Klaviyo and Loops used for?
Klaviyo: Email marketing for e-commerce. Loops: SaaS email platform for transactional, marketing, and product-triggered messages.
What does Klaviyo cost vs Loops?
Klaviyo's cheapest paid plan is Email at $20/mo, billed monthly; it also has a free plan. Loops's cheapest paid plan is Starter at $25/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 7, 2026.
What's the main difference between Klaviyo and Loops?
Klaviyo's main strength: e-commerce focused. Loops's main strength: beautiful emails.