Klaviyo vs Pushwoosh: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Klaviyo and Pushwoosh side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
Pushwoosh
Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.
Best for you if:
- • You want a fully free tool (Klaviyo requires payment)
| At a Glance | Klaviyo | Pushwoosh |
|---|---|---|
Starts at | Free plan, paid from $20/mo, billed monthly Email plan | Free 100% free |
Category | Marketing Automation Email Marketing | Marketing Automation SMS Marketing |
Rating | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews | 4.4/5 G2 4.4 · Capterra 4.4 71 reviews |
Free plan | Yes | Yes |
Watch out for | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing | Overage fees for users beyond 1000 |
Choose Klaviyo or Pushwoosh?
Choose Klaviyo if
- You want e-commerce focused
- You want powerful segmentation
Choose Pushwoosh if
- You want a fully free tool (Klaviyo requires payment)
- You want comprehensive omnichannel support from a single platform
- You want highly precise and flexible user segmentation capabilities
In-Depth Analysis
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Pushwoosh
Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.
Pushwoosh's 'Pay-as-you-go' tier is exceptionally generous, offering all platform features for free up to 1000 users.
Watch out
Overage fees for users beyond 1000
Strengths
- Pro: Comprehensive omnichannel support from a single platform
- Pro: Highly precise and flexible user segmentation capabilities
- Pro: Intuitive no-code customer journey builder for automation
- Pro: Robust analytics and A/B/n testing for continuous optimization
- Pro: Strong focus on data security and compliance (ISO 27001, GDPR, OWASP)
Weaknesses
- Con: No specific cons mentioned in the provided text.
Key features
Plans and prices: Klaviyo vs Pushwoosh
| Tool | Plans and prices | Source |
|---|---|---|
| Klaviyo |
| klaviyo.com/pricing read Oct 5, 2026 |
| Pushwoosh |
| pushwoosh.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Klaviyo pricing and Pushwoosh pricing.
Key Takeaways
Klaviyo
- Choose if you want email marketing for e-commerce
Pushwoosh
- Choose if you want transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.4/5 from 71 reviews for Pushwoosh).
- Klaviyo starts at $20/mo, billed monthly; Pushwoosh has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Klaviyo and Pushwoosh compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.4/5 from 71 reviews for Pushwoosh). Klaviyo starts at $20/mo, billed monthly; Pushwoosh has no public paid plan price on file. Both have a free plan.
What are Klaviyo and Pushwoosh used for?
Klaviyo: Email marketing for e-commerce. Pushwoosh: Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.
What does Klaviyo cost vs Pushwoosh?
Klaviyo's cheapest paid plan is Email at $20/mo, billed monthly; it also has a free plan. Pushwoosh is free. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Klaviyo and Pushwoosh?
Klaviyo's main strength: e-commerce focused. Pushwoosh's main strength: comprehensive omnichannel support from a single platform.